Representation and representativeness of Black people in a luxury tourism magazine in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Brasileira de Pesquisa em Turismo |
Texto Completo: | https://rbtur.org.br/rbtur/article/view/2325 |
Resumo: | The objective of the article is to analyze the social representation and the representativeness of black people in a tourism magazine focused on luxury consumption. The theoretical framework is centered on discussions about social representations and racism, showing how tourism reinforces stereotypes and links the activity to whiteness. The research corpus includes the last ten editions (n. 17 to 26) of Viaje Mais Luxo magazine, published from 2017 to 2020. The method used was content analysis. The images conveyed in the magazine's cover, advertising, and the articles were analyzed. As a result, the research shows that black people appear in three ways: as tourism servers, as attractions and, to a lesser extent, as tourists. In several sections, as well as on the cover, there are no images of black people, revealing how they are invisible in the activity. The magazine's advertising makes use of the image of black people to give an idea of diversity, and stereotypes are used to portray them, linking them to the African continent or to a certain musical style, in a reductionist form. About representation, black people appear in 11.23% of the advertisements and in 6.31% of the content produced by the magazine itself. The paper reveals the association between whiteness and wealth in luxury tourism. |
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Representation and representativeness of Black people in a luxury tourism magazine in BrazilRepresentación y representatividad de los negros en una revista de turismo de lujo en BrasilRepresentação e representatividade dos negros em uma revista de turismo de luxo do BrasilTurismoEliteRevistaNegrosRacismo.TourismEliteMagazineBlack PeopleRacismTurismoÉliteRevistaNegrosRacismo The objective of the article is to analyze the social representation and the representativeness of black people in a tourism magazine focused on luxury consumption. The theoretical framework is centered on discussions about social representations and racism, showing how tourism reinforces stereotypes and links the activity to whiteness. The research corpus includes the last ten editions (n. 17 to 26) of Viaje Mais Luxo magazine, published from 2017 to 2020. The method used was content analysis. The images conveyed in the magazine's cover, advertising, and the articles were analyzed. As a result, the research shows that black people appear in three ways: as tourism servers, as attractions and, to a lesser extent, as tourists. In several sections, as well as on the cover, there are no images of black people, revealing how they are invisible in the activity. The magazine's advertising makes use of the image of black people to give an idea of diversity, and stereotypes are used to portray them, linking them to the African continent or to a certain musical style, in a reductionist form. About representation, black people appear in 11.23% of the advertisements and in 6.31% of the content produced by the magazine itself. The paper reveals the association between whiteness and wealth in luxury tourism. El objetivo del artículo es analizar la representación social y la representatividad de los negros en una revista de turismo centrada en el consumo de lujo. El marco teórico se centra en los debates sobre las representaciones sociales y el racismo, mostrando cómo el turismo refuerza los estereotipos y vincula la actividad a la blancura. El corpus de la investigación incluye las últimas diez ediciones (n. 17 a 26) de la revista Viaje Mais Luxo, publicadas entre 2017 y 2020. El método utilizado fue el análisis de contenido. Se examinaron las imágenes transmitidas en los reportajes de la revista, en la publicidad y en la portada. Como resultado, la investigación muestra que el hombre negro aparece de tres maneras: como servidor del turismo, como atracción y, en menor medida, como turista. En varias secciones, así como en la portada, no hay imágenes de personas negras, lo que demuestra su invisibilización en la actividad. La publicidad de la revista utiliza la imagen de los negros para dar una idea de diversidad y se utilizan estereotipos para retratarlos, vinculándolos al continente africano o relacionándolos de forma reduccionista con un determinado estilo musical. En cuanto a la representatividad, los negros aparecen en el 11,23% de los anuncios y en el 6,31% de los contenidos producidos por el propio periódico. El trabajo revela la asociación entre blancura y riqueza en el turismo de lujo. O objetivo do artigo é analisar a representação social e a representatividade do negro em uma revista de turismo voltada ao consumo de luxo. O referencial teórico está centrado em discussões sobre representações sociais e racismo, mostrando como o turismo reforça estereótipos e vincula a atividade à branquitude. O corpus da pesquisa inclui as dez últimas edições (n. 17 a 26) da revista Viaje Mais Luxo, publicadas de 2017 a 2020. O método utilizado foi a análise de conteúdo. Foram examinadas as imagens veiculadas nas matérias das revistas, na publicidade e na capa. Como resultado, a pesquisa mostra que o negro aparece de três maneiras: como servidor do turismo, como atrativo e, em menor quantidade, como turista. Em várias seções, assim como na capa, não há imagens de negros, o que mostra como são invisibilizados na atividade. A publicidade da revista faz uso da imagem de negros para dar uma ideia de diversidade e são usados estereótipos para retratá-los, ligando-os ao continente africano ou vinculando-os de forma reducionista a determinado estilo musical. Acerca da representatividade, o negro aparece em 11,23% da publicidade e em 6,31% do conteúdo produzido pelo próprio periódico. O trabalho revela a associação entre branquitude e riqueza no turismo de luxo. Anptur2022-01-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewed articleArtículo revisado por paresArtigo avaliado por paresTextoapplication/pdfhttps://rbtur.org.br/rbtur/article/view/232510.7784/rbtur.v16.2325Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2325Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2325Revista Brasileira de Pesquisa em Turismo; v. 16 (2022); 23251982-6125reponame:Revista Brasileira de Pesquisa em Turismoinstname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)instacron:ANPPGTporhttps://rbtur.org.br/rbtur/article/view/2325/1479Copyright (c) 2021 Natália Araújo de Oliveirahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessOliveira, Natália Araújo de2023-01-10T18:01:03Zoai:ojs.emnuvens.com.br:article/2325Revistahttps://rbtur.org.br/rbturONGhttps://rbtur.org.br/rbtur/oai||edrbtur@gmail.com|| glauber.santos@usp.br1982-61251982-6125opendoar:2023-01-10T18:01:03Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR)false |
dc.title.none.fl_str_mv |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil Representación y representatividad de los negros en una revista de turismo de lujo en Brasil Representação e representatividade dos negros em uma revista de turismo de luxo do Brasil |
title |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil |
spellingShingle |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil Oliveira, Natália Araújo de Turismo Elite Revista Negros Racismo. Tourism Elite Magazine Black People Racism Turismo Élite Revista Negros Racismo |
title_short |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil |
title_full |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil |
title_fullStr |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil |
title_full_unstemmed |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil |
title_sort |
Representation and representativeness of Black people in a luxury tourism magazine in Brazil |
author |
Oliveira, Natália Araújo de |
author_facet |
Oliveira, Natália Araújo de |
author_role |
author |
dc.contributor.author.fl_str_mv |
Oliveira, Natália Araújo de |
dc.subject.por.fl_str_mv |
Turismo Elite Revista Negros Racismo. Tourism Elite Magazine Black People Racism Turismo Élite Revista Negros Racismo |
topic |
Turismo Elite Revista Negros Racismo. Tourism Elite Magazine Black People Racism Turismo Élite Revista Negros Racismo |
description |
The objective of the article is to analyze the social representation and the representativeness of black people in a tourism magazine focused on luxury consumption. The theoretical framework is centered on discussions about social representations and racism, showing how tourism reinforces stereotypes and links the activity to whiteness. The research corpus includes the last ten editions (n. 17 to 26) of Viaje Mais Luxo magazine, published from 2017 to 2020. The method used was content analysis. The images conveyed in the magazine's cover, advertising, and the articles were analyzed. As a result, the research shows that black people appear in three ways: as tourism servers, as attractions and, to a lesser extent, as tourists. In several sections, as well as on the cover, there are no images of black people, revealing how they are invisible in the activity. The magazine's advertising makes use of the image of black people to give an idea of diversity, and stereotypes are used to portray them, linking them to the African continent or to a certain musical style, in a reductionist form. About representation, black people appear in 11.23% of the advertisements and in 6.31% of the content produced by the magazine itself. The paper reveals the association between whiteness and wealth in luxury tourism. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer reviewed article Artículo revisado por pares Artigo avaliado por pares Texto |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbtur.org.br/rbtur/article/view/2325 10.7784/rbtur.v16.2325 |
url |
https://rbtur.org.br/rbtur/article/view/2325 |
identifier_str_mv |
10.7784/rbtur.v16.2325 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rbtur.org.br/rbtur/article/view/2325/1479 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Natália Araújo de Oliveira https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Natália Araújo de Oliveira https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
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application/pdf |
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Anptur |
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Anptur |
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Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2325 Revista Brasileira de Pesquisa em Turismo; Vol. 16 (2022); 2325 Revista Brasileira de Pesquisa em Turismo; v. 16 (2022); 2325 1982-6125 reponame:Revista Brasileira de Pesquisa em Turismo instname:Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) instacron:ANPPGT |
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Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) |
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Revista Brasileira de Pesquisa em Turismo |
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Revista Brasileira de Pesquisa em Turismo |
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Revista Brasileira de Pesquisa em Turismo - Associação Nacional de Pesquisa e Pós-Graduação em Turismo (ANPTUR) |
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||edrbtur@gmail.com|| glauber.santos@usp.br |
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