WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.

Detalhes bibliográficos
Autor(a) principal: FILIPPO RICCI
Data de Publicação: 2013
Tipo de documento: Dissertação
Título da fonte: Portal de Dados Abertos da CAPES
id BRCRIS_3a3e0dd5346e76171f637f78d7a5c9c0
network_acronym_str CAPES
network_name_str Portal de Dados Abertos da CAPES
dc.title.pt-BR.fl_str_mv WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
title WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
spellingShingle WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
boca a boca, marketing viral e mídias sociais
FILIPPO RICCI
title_short WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
title_full WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
title_fullStr WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
title_full_unstemmed WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
title_sort WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.
topic boca a boca, marketing viral e mídias sociais
publishDate 2013
format masterThesis
author_role author
author FILIPPO RICCI
author_facet FILIPPO RICCI
dc.contributor.advisor1.fl_str_mv EDGARD ELIE ROGER BARKI
dc.publisher.none.fl_str_mv FUNDAÇÃO GETÚLIO VARGAS/SP
publisher.none.fl_str_mv FUNDAÇÃO GETÚLIO VARGAS/SP
instname_str FUNDAÇÃO GETÚLIO VARGAS/SP
dc.publisher.program.fl_str_mv GESTÃO INTERNACIONAL
dc.description.course.none.fl_txt_mv GESTÃO INTERNACIONAL
reponame_str Portal de Dados Abertos da CAPES
collection Portal de Dados Abertos da CAPES
spelling CAPESPortal de Dados Abertos da CAPESWORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.boca a boca, marketing viral e mídias sociais2013masterThesisauthorFILIPPO RICCIEDGARD ELIE ROGER BARKIFUNDAÇÃO GETÚLIO VARGAS/SPFUNDAÇÃO GETÚLIO VARGAS/SPFUNDAÇÃO GETÚLIO VARGAS/SPGESTÃO INTERNACIONALGESTÃO INTERNACIONALPortal de Dados Abertos da CAPESPortal de Dados Abertos da CAPES
identifier_str_mv RICCI, FILIPPO. WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.. 2013. Tese.
dc.identifier.citation.fl_str_mv RICCI, FILIPPO. WORD OF MOUTH MARKETING IN THE DIGITAL AGE:A CASE STUDY ANALYSIS OF VIRAL MARKETING CAMPAIGNS.. 2013. Tese.
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