THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT

Detalhes bibliográficos
Autor(a) principal: PATRÍCIA RAQUEL VASQUES MILHINHOS
Data de Publicação: 2016
Tipo de documento: Dissertação
Título da fonte: Portal de Dados Abertos da CAPES
id BRCRIS_9da8d20766bcdcfa9172f11be78bcd8b
network_acronym_str CAPES
network_name_str Portal de Dados Abertos da CAPES
dc.title.pt-BR.fl_str_mv THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
title THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
spellingShingle THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
behavior consumer.
PATRÍCIA RAQUEL VASQUES MILHINHOS
title_short THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
title_full THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
title_fullStr THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
title_full_unstemmed THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
title_sort THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT
topic behavior consumer.
publishDate 2016
format masterThesis
author_role author
author PATRÍCIA RAQUEL VASQUES MILHINHOS
author_facet PATRÍCIA RAQUEL VASQUES MILHINHOS
dc.contributor.advisor1.fl_str_mv EDUARDO BITTENCOURT ANDRADE
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/3648952311886499
dc.publisher.none.fl_str_mv FUNDAÇÃO GETÚLIO VARGAS ( RJ )
publisher.none.fl_str_mv FUNDAÇÃO GETÚLIO VARGAS ( RJ )
instname_str FUNDAÇÃO GETÚLIO VARGAS ( RJ )
dc.publisher.program.fl_str_mv ADMINISTRAÇÃO
dc.description.course.none.fl_txt_mv ADMINISTRAÇÃO
reponame_str Portal de Dados Abertos da CAPES
collection Portal de Dados Abertos da CAPES
spelling CAPESPortal de Dados Abertos da CAPESTHE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENTTHE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENTTHE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENTTHE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENTTHE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENTTHE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENTTHE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENTbehavior consumer.2016masterThesisauthorPATRÍCIA RAQUEL VASQUES MILHINHOSEDUARDO BITTENCOURT ANDRADEhttp://lattes.cnpq.br/3648952311886499FUNDAÇÃO GETÚLIO VARGAS ( RJ )FUNDAÇÃO GETÚLIO VARGAS ( RJ )FUNDAÇÃO GETÚLIO VARGAS ( RJ )ADMINISTRAÇÃOADMINISTRAÇÃOPortal de Dados Abertos da CAPESPortal de Dados Abertos da CAPES
identifier_str_mv MILHINHOS, PATRÍCIA RAQUEL VASQUES. THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT. 2016. Tese.
dc.identifier.citation.fl_str_mv MILHINHOS, PATRÍCIA RAQUEL VASQUES. THE IMPACT OF CONTENT MARKETING ON ATTITUDES AND PURCHASE INTENTIONS OF ONLINE SHOPPERS: THE CASE OF VIDEOS & TUTORIALS AND USER-GENERATED CONTENT. 2016. Tese.
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