THE NEW TOURIST SCENARIOS: INNOVATION, PLANNING AND MEGATENDENCES

• Autor(a) principal: Azevedo, Eliane Avelina de
• Data de Publicação: 2018
• Outros Autores: Barros Neto, Jaime José da Silveira
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: A Barriguda: Revista Científica
• Texto Completo: http://abarriguda.org.br/revista/index.php/revistaabarrigudaarepb/article/view/384

The search for innovation has been the main challenge in the various segments of the economy and especially in tourism, which, through the most demanding demands, needs to be constantly evolving. Thus, it is necessary to understand that thinking tourism planning in this century of intense changes requires a new look at the issues of innovation and competitiveness. The focus is on the perception of megatrends as the first step to trace the likely and desired scenarios in a given activity, facilitating the construction of strategies, and structuring, synergistic and effective public policies. Thus, this article is based on the theoretical interconnections that traces in a direct way the conceptions of innovation, planning and the megatrends in the tourism with emphasis in the technological tendency. In this sense, it was sought through the bibliographic analysis to present the main trends and how they have transformed the way of offering tourism to the demands, aiming at an analysis of how these paradigms influence the planning and management of tourist destinations. In order to reach the proposed objective, three specific objectives were developed in three chapters, correlating the main themes, since it has been a primordial discourse to the managers of Tourism, who need to think globally to act and innovate locally.