Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)

Detalhes bibliográficos
Autor(a) principal: Boccolini, Cristiano
Data de Publicação: 2019
Outros Autores: Silva, Karine da, Oliveira, Maria Inês de
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da FIOCRUZ (ARCA)
Texto Completo: https://www.arca.fiocruz.br/handle/icict/59247
Resumo: Fundação Oswaldo Cruz. Instituto de Comunicação e Informação Científica e Tecnológica em Saúde. Rio de Janeiro, RJ, Brasil.
id CRUZ_49ffc11a73730ea60e78a8cde44c9e5e
oai_identifier_str oai:www.arca.fiocruz.br:icict/59247
network_acronym_str CRUZ
network_name_str Repositório Institucional da FIOCRUZ (ARCA)
repository_id_str 2135
spelling Boccolini, CristianoSilva, Karine daOliveira, Maria Inês de2023-06-29T12:58:13Z2023-06-29T12:58:13Z2019BOCCOLINI, Cristiano; SILVA, Karine da; OLIVEIRA, Maria Inês de. Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19). Current Developments in Nutrition, p. 1924, 2019.2475-2991https://www.arca.fiocruz.br/handle/icict/5924710.1093/cdn/nzz042.P22-002-19engElsevierIllegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleFundação Oswaldo Cruz. Instituto de Comunicação e Informação Científica e Tecnológica em Saúde. Rio de Janeiro, RJ, Brasil.Universidade Federal Fluminense. Rio de Janeiro, Niterói, Brasil.Universidade Federal Fluminense. Rio de Janeiro, Niterói, Brasil.To evaluate if infant formulas, baby bottles, nipples, pacifiers, and nipple protectors are marketed in compliance with the Brazilian Code of Marketing of Breast-Milk Substitutes (NBCAL). A cross-sectional study conducted in 2017 through a census of all pharmacies, supermarkets and department stores that commercialized products covered by NBCAL in the Southern Zone of Rio de Janeiro. NBCAL- trained health professionals used a structured electronic form for direct observation of the establishments and for interviewing those responsible. Six indicators have been developed for the evaluation of commercial practices and descriptive analyzes have been carried out. 352 commercial establishments were evaluated: 240 pharmacies, 88 supermarkets, and 24 department stores, of which 88% sold products whose promotion is prohibited by NBCAL. The illegal commercial promotion was found in 20.3% of those who marketed the products investigated: 52 pharmacies (21.9%), four supermarkets (7.5%) and seven department stores (33.3%). The most frequent commercial promotion strategies were discounts and special exhibitions. The products with the highest prevalence of infractions to NBCAL were infant formulas. 309 people in charge of the commercial establishments were interviewed, more than half reporting not knowing about the Law. Visits of merchant representatives of infant formula manufacturers were reported by more than three-quarters of them. More than a fifth of the commercial establishments were promoting infant formula, baby bottles, and nipples, despite the prohibition of this practice in Brazil for thirty years. Training of those responsible for the commercial establishments is necessary. Government agencies should carry out supervision of commercial establishments in order to curb strategies to persuade and induce sales of these products, guaranteeing mothers autonomy in the decision on feeding their children.info:eu-repo/semantics/openAccessreponame:Repositório Institucional da FIOCRUZ (ARCA)instname:Fundação Oswaldo Cruz (FIOCRUZ)instacron:FIOCRUZLICENSElicense.txtlicense.txttext/plain; charset=utf-82991https://www.arca.fiocruz.br/bitstream/icict/59247/1/license.txt5a560609d32a3863062d77ff32785d58MD51ORIGINALva_Boccolini_Cristiano_etal_ICICT_2019.pdfva_Boccolini_Cristiano_etal_ICICT_2019.pdfapplication/pdf38837https://www.arca.fiocruz.br/bitstream/icict/59247/2/va_Boccolini_Cristiano_etal_ICICT_2019.pdfecab719c0ce9229049c8618b4a54c188MD52icict/592472023-10-27 14:19:04.695oai:www.arca.fiocruz.br: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ório InstitucionalPUBhttps://www.arca.fiocruz.br/oai/requestrepositorio.arca@fiocruz.bropendoar:21352023-10-27T17:19:04Repositório Institucional da FIOCRUZ (ARCA) - Fundação Oswaldo Cruz (FIOCRUZ)false
dc.title.en_US.fl_str_mv Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
title Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
spellingShingle Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
Boccolini, Cristiano
title_short Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
title_full Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
title_fullStr Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
title_full_unstemmed Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
title_sort Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19)
author Boccolini, Cristiano
author_facet Boccolini, Cristiano
Silva, Karine da
Oliveira, Maria Inês de
author_role author
author2 Silva, Karine da
Oliveira, Maria Inês de
author2_role author
author
dc.contributor.author.fl_str_mv Boccolini, Cristiano
Silva, Karine da
Oliveira, Maria Inês de
description Fundação Oswaldo Cruz. Instituto de Comunicação e Informação Científica e Tecnológica em Saúde. Rio de Janeiro, RJ, Brasil.
publishDate 2019
dc.date.issued.fl_str_mv 2019
dc.date.accessioned.fl_str_mv 2023-06-29T12:58:13Z
dc.date.available.fl_str_mv 2023-06-29T12:58:13Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.citation.fl_str_mv BOCCOLINI, Cristiano; SILVA, Karine da; OLIVEIRA, Maria Inês de. Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19). Current Developments in Nutrition, p. 1924, 2019.
dc.identifier.uri.fl_str_mv https://www.arca.fiocruz.br/handle/icict/59247
dc.identifier.issn.en_US.fl_str_mv 2475-2991
dc.identifier.doi.none.fl_str_mv 10.1093/cdn/nzz042.P22-002-19
identifier_str_mv BOCCOLINI, Cristiano; SILVA, Karine da; OLIVEIRA, Maria Inês de. Illegal Commercial Promotion of Products That Compete with Breastfeeding (P22-002-19). Current Developments in Nutrition, p. 1924, 2019.
2475-2991
10.1093/cdn/nzz042.P22-002-19
url https://www.arca.fiocruz.br/handle/icict/59247
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
dc.source.none.fl_str_mv reponame:Repositório Institucional da FIOCRUZ (ARCA)
instname:Fundação Oswaldo Cruz (FIOCRUZ)
instacron:FIOCRUZ
instname_str Fundação Oswaldo Cruz (FIOCRUZ)
instacron_str FIOCRUZ
institution FIOCRUZ
reponame_str Repositório Institucional da FIOCRUZ (ARCA)
collection Repositório Institucional da FIOCRUZ (ARCA)
bitstream.url.fl_str_mv https://www.arca.fiocruz.br/bitstream/icict/59247/1/license.txt
https://www.arca.fiocruz.br/bitstream/icict/59247/2/va_Boccolini_Cristiano_etal_ICICT_2019.pdf
bitstream.checksum.fl_str_mv 5a560609d32a3863062d77ff32785d58
ecab719c0ce9229049c8618b4a54c188
bitstream.checksumAlgorithm.fl_str_mv MD5
MD5
repository.name.fl_str_mv Repositório Institucional da FIOCRUZ (ARCA) - Fundação Oswaldo Cruz (FIOCRUZ)
repository.mail.fl_str_mv repositorio.arca@fiocruz.br
_version_ 1798324849654890496

Registros relacionados