Análise de respostas estratégicas em instituição de ensino superior privada
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/2861 |
Resumo: | This work makes an analysis of the types of strategic responses used by a higher education private institution in an institutional context and considering the strategic positioning adopted in the period between the years from 2,003 to 2,007. The present study develops the aspects and concepts of the institutional theory, strategic organization and positioning and the strategic responses answering to institutional pressures. It integrates the concepts, creating a relationship of cause and effect of the institutional context in which the institution is involved. The work begins with the general concepts and literature review, highlighting the environment and institutional context, specifically the Brazilian educational system and particularly, Brazilian higher education with its organization and categories, as well as the process of regulation and evaluation applied by the Ministery of Education (MEC). It also presents the concepts of institutional theory, strategy and business strategic positioning and responses. At last, a conceptual basis incorporating the concepts of institutional theory, strategic positioning and strategic responses is built up. A qualitative approach research was conducted, which hás been developed through a study of cases in a higher education private institution in Curitiba, conducted through unstructured interviews with the directive and management departaments of the company. The main objective was the reading of the reality involving the strategic direction and management, and the reactions of this strategic relationship offered by the institution in an institutional context. It is concluded presenting the considerations and the main strategic responses identified in the research, besides some recommendations for future deepening studies involving other approaches inherent to the theme. |
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Análise de respostas estratégicas em instituição de ensino superior privadaRespostas EstratégicasPosicionamento EstratégicoCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOThis work makes an analysis of the types of strategic responses used by a higher education private institution in an institutional context and considering the strategic positioning adopted in the period between the years from 2,003 to 2,007. The present study develops the aspects and concepts of the institutional theory, strategic organization and positioning and the strategic responses answering to institutional pressures. It integrates the concepts, creating a relationship of cause and effect of the institutional context in which the institution is involved. The work begins with the general concepts and literature review, highlighting the environment and institutional context, specifically the Brazilian educational system and particularly, Brazilian higher education with its organization and categories, as well as the process of regulation and evaluation applied by the Ministery of Education (MEC). It also presents the concepts of institutional theory, strategy and business strategic positioning and responses. At last, a conceptual basis incorporating the concepts of institutional theory, strategic positioning and strategic responses is built up. A qualitative approach research was conducted, which hás been developed through a study of cases in a higher education private institution in Curitiba, conducted through unstructured interviews with the directive and management departaments of the company. The main objective was the reading of the reality involving the strategic direction and management, and the reactions of this strategic relationship offered by the institution in an institutional context. It is concluded presenting the considerations and the main strategic responses identified in the research, besides some recommendations for future deepening studies involving other approaches inherent to the theme.Este trabalho desenvolve uma análise sobre os tipos de respostas estratégicas apresentadas por uma instituição de ensino superior privada frente ao contexto institucional e levando-se em consideração o posicionamento estratégico adotado no período compreendido entre os anos de 2003 a 2007. O estudo trabalha os aspectos e conceitos da teoria institucional, estratégias organizacionais e posicionamento estratégico e as respostas estratégicas frente à pressões institucionais. Integra os conceitos, criando uma relação de causa e efeito frente o contexto institucional em que a instituição participa. O trabalho inicia-se com os conceitos gerais e a revisão da literatura, destacando a ambiente e contexto institucional, especificamente o sistema educacional brasileiro e, particularmente o ensino superior brasileiro com as sua organização e categorias, bem como o processo de regulação e avaliação empregado pelo Ministério de Educação (MEC). Também se apresentam os conceitos de teoria institucional, estratégia e posicionamento estratégico empresarial e respostas estratégicas. Por fim constrói-se uma base conceitual integrando os conceitos da teoria institucional, posicionamento estratégico e respostas estratégicas. Foi realizada uma pesquisa de abordagem qualitativa, que se desenvolveu por meio de um estudo de caso em uma instituição de ensino superior privada de Curitiba, realizada através de entrevistas não estruturadas junto ao corpo diretivo e gerencial da empresa. O objetivo principal foi a leitura da realidade envolvendo a direção estratégica e gerência, e a relação desta as reações estratégicas oferecidas pela instituição frente ao contexto institucional. Conclui-se apresentando as considerações e as principais respostas estratégicas identificadas na pesquisa, além de algumas recomendações para estudos futuros de aprofundamento envolvendo outras abordagens inerentes ao tema.Universidade PositivoBrasilPós-GraduaçãoPrograma de Pós-Graduação em AdministraçãoUPGuarido Filho, Edson R.http://lattes.cnpq.br/2435628775717990Kinal, Valeria Cristina Tomaz2021-10-01T21:03:53Z20082021-10-01T21:03:53Z2008info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://repositorio.cruzeirodosul.edu.br/handle/123456789/2861porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2021-10-05T15:55:07Zoai:repositorio.cruzeirodosul.edu.br:123456789/2861Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2021-10-05T15:55:07Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
Análise de respostas estratégicas em instituição de ensino superior privada |
title |
Análise de respostas estratégicas em instituição de ensino superior privada |
spellingShingle |
Análise de respostas estratégicas em instituição de ensino superior privada Kinal, Valeria Cristina Tomaz Respostas Estratégicas Posicionamento Estratégico CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Análise de respostas estratégicas em instituição de ensino superior privada |
title_full |
Análise de respostas estratégicas em instituição de ensino superior privada |
title_fullStr |
Análise de respostas estratégicas em instituição de ensino superior privada |
title_full_unstemmed |
Análise de respostas estratégicas em instituição de ensino superior privada |
title_sort |
Análise de respostas estratégicas em instituição de ensino superior privada |
author |
Kinal, Valeria Cristina Tomaz |
author_facet |
Kinal, Valeria Cristina Tomaz |
author_role |
author |
dc.contributor.none.fl_str_mv |
Guarido Filho, Edson R. http://lattes.cnpq.br/2435628775717990 |
dc.contributor.author.fl_str_mv |
Kinal, Valeria Cristina Tomaz |
dc.subject.por.fl_str_mv |
Respostas Estratégicas Posicionamento Estratégico CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
topic |
Respostas Estratégicas Posicionamento Estratégico CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
This work makes an analysis of the types of strategic responses used by a higher education private institution in an institutional context and considering the strategic positioning adopted in the period between the years from 2,003 to 2,007. The present study develops the aspects and concepts of the institutional theory, strategic organization and positioning and the strategic responses answering to institutional pressures. It integrates the concepts, creating a relationship of cause and effect of the institutional context in which the institution is involved. The work begins with the general concepts and literature review, highlighting the environment and institutional context, specifically the Brazilian educational system and particularly, Brazilian higher education with its organization and categories, as well as the process of regulation and evaluation applied by the Ministery of Education (MEC). It also presents the concepts of institutional theory, strategy and business strategic positioning and responses. At last, a conceptual basis incorporating the concepts of institutional theory, strategic positioning and strategic responses is built up. A qualitative approach research was conducted, which hás been developed through a study of cases in a higher education private institution in Curitiba, conducted through unstructured interviews with the directive and management departaments of the company. The main objective was the reading of the reality involving the strategic direction and management, and the reactions of this strategic relationship offered by the institution in an institutional context. It is concluded presenting the considerations and the main strategic responses identified in the research, besides some recommendations for future deepening studies involving other approaches inherent to the theme. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008 2008 2021-10-01T21:03:53Z 2021-10-01T21:03:53Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/2861 |
url |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/2861 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Administração UP |
publisher.none.fl_str_mv |
Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Administração UP |
dc.source.none.fl_str_mv |
reponame:Repositório do Centro Universitário Braz Cubas instname:Centro Universitário Braz Cubas (CUB) instacron:CUB |
instname_str |
Centro Universitário Braz Cubas (CUB) |
instacron_str |
CUB |
institution |
CUB |
reponame_str |
Repositório do Centro Universitário Braz Cubas |
collection |
Repositório do Centro Universitário Braz Cubas |
repository.name.fl_str_mv |
Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB) |
repository.mail.fl_str_mv |
bibli@brazcubas.edu.br |
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1798311332970233856 |