Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/2972 |
Resumo: | The aim of this dissertation is to analyse, regarding both political-economic and environment institutional contexts, how Klabin used coordinative and communicative discursive strategies toward legitimacy of strategic actions undertaking during the development of Telemaco Borba’s industrial district, Parana estate, between 1993-2011. The research was conducted from the standpoint of organizational institutionalism through the articulation of agency with discursive elements located in an embedded agent which discuss the actions in the work of creating the institutional environment. The study design was descriptive. For this purpose, we used a qualitative approach to case study with cross sectional and longitudinal perspectives, since data were collected in national, sectorial and local contexts corresponding to the last two decades. The cut is regarded as a historical landmark in the year 1993, when Klabin started its participation on the development of Telêmaco Borba’s industrial district, until the year 2011, upon completion of data collection. The data identified Klabin’s strategic actions, which five of them stood out because of the relevance in understanding the district’s development. The analysis took into account the actions of boundary work and practice work, the permeability of macro-discourse and oriented legitimacy. Data analysis has shown different discourses associated with the coordination and justification of Klabin’s strategic actions. These discourses, according to the analysis, even delivered in the local context are influenced by political-economic and environmental macro-discourses in both national and sector levels in which Klabin is inserted. Also, it is noted that sociopolitical and cultural-cognitive based justifications are associated with the enterprise’s strategic actions. These results refer to the considerations about the role of the discourse in the construction of organizational legitimacy. |
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Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PREstratégias - Discursos, alocuções, etcLegitimidadeAssociações, instituições, etc. - Análise do discursoResponsabilidade socialCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOThe aim of this dissertation is to analyse, regarding both political-economic and environment institutional contexts, how Klabin used coordinative and communicative discursive strategies toward legitimacy of strategic actions undertaking during the development of Telemaco Borba’s industrial district, Parana estate, between 1993-2011. The research was conducted from the standpoint of organizational institutionalism through the articulation of agency with discursive elements located in an embedded agent which discuss the actions in the work of creating the institutional environment. The study design was descriptive. For this purpose, we used a qualitative approach to case study with cross sectional and longitudinal perspectives, since data were collected in national, sectorial and local contexts corresponding to the last two decades. The cut is regarded as a historical landmark in the year 1993, when Klabin started its participation on the development of Telêmaco Borba’s industrial district, until the year 2011, upon completion of data collection. The data identified Klabin’s strategic actions, which five of them stood out because of the relevance in understanding the district’s development. The analysis took into account the actions of boundary work and practice work, the permeability of macro-discourse and oriented legitimacy. Data analysis has shown different discourses associated with the coordination and justification of Klabin’s strategic actions. These discourses, according to the analysis, even delivered in the local context are influenced by political-economic and environmental macro-discourses in both national and sector levels in which Klabin is inserted. Also, it is noted that sociopolitical and cultural-cognitive based justifications are associated with the enterprise’s strategic actions. These results refer to the considerations about the role of the discourse in the construction of organizational legitimacy.O objetivo desta dissertação consiste em analisar, face ao macro-discurso políticoeconômico e ambiental, como a Klabin S/A utilizou estratégias discursivas coordenativas e comunicativas orientadas para legitimidade de ações estratégicas ao longo do desenvolvimento do distrito industrial de Telêmaco Borba, PR, no período 1993-2011. A pesquisa foi desenvolvida sob o foco do institucionalismo organizacional por meio da agência articulada com elementos discursivos localizados num agente imerso que discute as ações no trabalho da criação do ambiente institucional. O delineamento do estudo foi descritivo. Para tanto, utilizou-se a abordagem qualitativa de estudo de caso, com corte seccional e perspectiva longitudinal, uma vez que foram coletados dados no contexto nacional, setorial e local correspondente a duas décadas. O corte histórico considerado tem como marco inicial o ano de 1993, quando iniciou a participação da Klabin no desenvolvimento do distrito industrial de Telêmaco Borba, até o ano de 2011 quando da finalização da coleta de dados. Os dados permitiram identificar as ações estratégicas da Klabin S/A, das quais cinco ações foram contempladas pelo estudo devido a relevância para o entendimento do desenvolvimento do distrito industrial de Telêmaco Borba, PR. A análise contemplou as ações de boundary work e practice work, a permeabilidade do macro-discurso e a orientação à legitimidade. A análise dos dados permitiu verificar diferentes discursos associados à coordenação e à justificativa das ações estratégicas da Klabin. Estes discursos, conforme possibilitou a análise, mesmo proferidos em contexto local sofrem influência dos macro-discursos político-econômico e ambiental nos níveis nacional e setorial em que a Klabin está inserida. Ainda, possibilitou constatar justificativas de base sociopolítica e cultural-cognitiva associadas às ações estratégicas da empresa. Tais resultados remetem a considerações acerca do papel do discurso na construção da legitimidade organizacional.Universidade PositivoBrasilPós-GraduaçãoPrograma de Pós-Graduação em AdministraçãoUPGuarido Filho, Edson Ronaldohttp://lattes.cnpq.br/2435628775717990Fragoso, Renata2021-10-28T19:26:09Z20122021-10-28T19:26:09Z2012info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://repositorio.cruzeirodosul.edu.br/handle/123456789/2972porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2021-11-03T15:44:39Zoai:repositorio.cruzeirodosul.edu.br:123456789/2972Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2021-11-03T15:44:39Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR |
title |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR |
spellingShingle |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR Fragoso, Renata Estratégias - Discursos, alocuções, etc Legitimidade Associações, instituições, etc. - Análise do discurso Responsabilidade social CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR |
title_full |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR |
title_fullStr |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR |
title_full_unstemmed |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR |
title_sort |
Estratégias discursivas e legitimidade: o caso da Klabin S/A e o distrito industrial de Telêmaco Borba/PR |
author |
Fragoso, Renata |
author_facet |
Fragoso, Renata |
author_role |
author |
dc.contributor.none.fl_str_mv |
Guarido Filho, Edson Ronaldo http://lattes.cnpq.br/2435628775717990 |
dc.contributor.author.fl_str_mv |
Fragoso, Renata |
dc.subject.por.fl_str_mv |
Estratégias - Discursos, alocuções, etc Legitimidade Associações, instituições, etc. - Análise do discurso Responsabilidade social CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
topic |
Estratégias - Discursos, alocuções, etc Legitimidade Associações, instituições, etc. - Análise do discurso Responsabilidade social CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The aim of this dissertation is to analyse, regarding both political-economic and environment institutional contexts, how Klabin used coordinative and communicative discursive strategies toward legitimacy of strategic actions undertaking during the development of Telemaco Borba’s industrial district, Parana estate, between 1993-2011. The research was conducted from the standpoint of organizational institutionalism through the articulation of agency with discursive elements located in an embedded agent which discuss the actions in the work of creating the institutional environment. The study design was descriptive. For this purpose, we used a qualitative approach to case study with cross sectional and longitudinal perspectives, since data were collected in national, sectorial and local contexts corresponding to the last two decades. The cut is regarded as a historical landmark in the year 1993, when Klabin started its participation on the development of Telêmaco Borba’s industrial district, until the year 2011, upon completion of data collection. The data identified Klabin’s strategic actions, which five of them stood out because of the relevance in understanding the district’s development. The analysis took into account the actions of boundary work and practice work, the permeability of macro-discourse and oriented legitimacy. Data analysis has shown different discourses associated with the coordination and justification of Klabin’s strategic actions. These discourses, according to the analysis, even delivered in the local context are influenced by political-economic and environmental macro-discourses in both national and sector levels in which Klabin is inserted. Also, it is noted that sociopolitical and cultural-cognitive based justifications are associated with the enterprise’s strategic actions. These results refer to the considerations about the role of the discourse in the construction of organizational legitimacy. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012 2012 2021-10-28T19:26:09Z 2021-10-28T19:26:09Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/2972 |
url |
https://repositorio.cruzeirodosul.edu.br/handle/123456789/2972 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Administração UP |
publisher.none.fl_str_mv |
Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Administração UP |
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Centro Universitário Braz Cubas (CUB) |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB) |
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bibli@brazcubas.edu.br |
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