O marketing informal por microempreendedores na coordenação do seu negócio

• Autor(a) principal: Teles, Erick Fagundes
• Data de Publicação: 2018
• Outros Autores: Santos, Luiz Ricardo de Matos, Roure, Matheus Pessoa de
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/1092
• topic: Microempreendedores; Marketing; Informal; 6.02.00.00-6 Administração

This research brings the strategies informally used by microentrepreneurs in the management of your business. The data collection was performed at Feira do Guará fair known in the region of Brasília. For data collection, we used the theoretical-empirical research method, which was approached qualitatively, relating the real world to the theory, applying a pre-planned questionnaire containing 8 questions, the samples collected were based on the form of Barbetta for simple sample. The research aims to describe the reality applied in that street market, applying to traders who commercialize their products in this place, consisting of stalls with the most varied and different products. The questionnaire applied focuses on 4’ps of marketing, price, place, promotion, product, followed by the other 4'ps that are process, people, palpability and productivity. After analyzing the data obtained, it is noted that even without prior university knowledge, the Fairers use these tools defined in the marketing theories, from showing the informality of marketing in their day-to-day work. Through this research, it was possible to add a little knowledge about informal marketing, which demonstrates the use of these tools empirically, another factor is the contribution to individual entrepreneurship, which has grown increasingly more in Brazil, providing several benefits for those who register as individual microentrepreneurs.