Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório do Centro Universitário Braz Cubas |
Texto Completo: | https://repositorio.cruzeirodosul.edu.br/handle/123456789/2343 |
Resumo: | Human society has produced a number of ways of being part of the world out of natural environment (water, earth, air, fauna and flora). Ecotourism, perceived as a group of activities oriented to fulfil a variety of needs and desires, motivates individuals of this society (ecotourists) to move away from their day to day universe to these environments, turning to a possibility for them to be at the world in the natural environment. Ecotourism as an activity that at the same time intermediates organises and promotes natural resources as part of the tourism supply and the demands as the desires of these ecotourists; incites the acknowledgement that the environment is an undisputed condition for ecotourism existence and development. However, given the vulnerability of natural heritage, intensive use – by ecotourism as well, changes the environment irreversibly. It has been identified that ecotourism depends on natural resources protection and at the same time must be considered an alternative to socioeconomic development of the areas where such attractions are to be found. Starting out from a number of initiatives regarding certification in the tourism sector (tour operators) and through environmental management, twelve guidelines have been developed, categorised as a means competitive market participation of these enterprises. The establishment of guidelines must be developed focusing the tour operators‟ products - packages and tours from and to natural environments, considering the singularity of the sector‟s system towards certification. The managerial system guidelines include environmental policy, responsibility and resources, revision methods, follow up and constant improvement and are to be applied at tour operators administration as well as during planning, marketing and operation of ecotourism tours and packages. This work discussed the effectiveness of these guidelines, isolating and placing the tour operator products phases on which these guidelines may take place. The goal was to accomplish certification at low cost and permanently so that is could be become the best strategy, both in terms of indication and results, in order to allow Brazilian tour operators to match the worldwide top tour operators in terms of environmental management. This work concluded that, as there is no guidelines and pattern procedures that certify ecotourism tours planned, marketed and operated by ecotourism tour operators. Hence, it is necessary to create such guidelines. Therefore, their use by way of a green stamp, considers this “green identity” as a premise to rational land occupation, attractiveness and originality of natural heritage, as well as tourism services quality, all of them key points for sustainable tourism development. |
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Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticosEcoturismo – RoteirosCertificaçãoCNPQ::CIENCIAS BIOLOGICASCNPQ::ENGENHARIAS::ENGENHARIA SANITARIAHuman society has produced a number of ways of being part of the world out of natural environment (water, earth, air, fauna and flora). Ecotourism, perceived as a group of activities oriented to fulfil a variety of needs and desires, motivates individuals of this society (ecotourists) to move away from their day to day universe to these environments, turning to a possibility for them to be at the world in the natural environment. Ecotourism as an activity that at the same time intermediates organises and promotes natural resources as part of the tourism supply and the demands as the desires of these ecotourists; incites the acknowledgement that the environment is an undisputed condition for ecotourism existence and development. However, given the vulnerability of natural heritage, intensive use – by ecotourism as well, changes the environment irreversibly. It has been identified that ecotourism depends on natural resources protection and at the same time must be considered an alternative to socioeconomic development of the areas where such attractions are to be found. Starting out from a number of initiatives regarding certification in the tourism sector (tour operators) and through environmental management, twelve guidelines have been developed, categorised as a means competitive market participation of these enterprises. The establishment of guidelines must be developed focusing the tour operators‟ products - packages and tours from and to natural environments, considering the singularity of the sector‟s system towards certification. The managerial system guidelines include environmental policy, responsibility and resources, revision methods, follow up and constant improvement and are to be applied at tour operators administration as well as during planning, marketing and operation of ecotourism tours and packages. This work discussed the effectiveness of these guidelines, isolating and placing the tour operator products phases on which these guidelines may take place. The goal was to accomplish certification at low cost and permanently so that is could be become the best strategy, both in terms of indication and results, in order to allow Brazilian tour operators to match the worldwide top tour operators in terms of environmental management. This work concluded that, as there is no guidelines and pattern procedures that certify ecotourism tours planned, marketed and operated by ecotourism tour operators. Hence, it is necessary to create such guidelines. Therefore, their use by way of a green stamp, considers this “green identity” as a premise to rational land occupation, attractiveness and originality of natural heritage, as well as tourism services quality, all of them key points for sustainable tourism development.A partir do ambiente natural (água, solo, ar, fauna e flora), a sociedade foi produzindo inúmeras formas de ser e estar no mundo e o ecoturismo, entendido como um conjunto de atividades capazes de satisfazer as aspirações mais diversas, incitam os indivíduos (ecoturistas) desta sociedade a deslocar-se do seu universo cotidiano para estes ambientes, constituindo-se numa das possibilidades de estar no mundo, neste meio ambiente. A atividade do ecoturismo, identificada como intermediadora, organizadora e promotora entre oferta de patrimônios naturais e a demanda destas aspirações dos ecoturistas, passa pelo reconhecimento de que o meio ambiente constitui-se em condição indispensável à sua existência e desenvolvimento, mas que pela fragilidade do patrimônio natural, onde algumas explorações intensivas – o próprio ecoturismo incluído – o alteram de forma irreversível. Constata-se que esta atividade depende da qualidade e da proteção destes patrimônios naturais, sendo necessário considerar sua utilização para o desenvolvimento socioeconômico das regiões com esses atrativos. A partir do estudo das diversas iniciativas no mundo de certificação neste segmento (operadoras ecoturísticas) e por meio de um sistema de gestão ambiental, elaboraram-se doze diretrizes, categorizadas como estratégias para a inserção competitiva destas empresas no contexto do mercado. O estabelecimento destas diretrizes elaboradas deve ser efetuado voltado para seus produtos (pacotes ou roteiros em/para ambientes naturais), sendo que a sistemática de certificação segue o método típico das empresas. As diretrizes deste sistema de gestão, composto por política ambiental, responsabilidades e recursos, mecanismos de revisão, monitoramento e melhoria contínua, entre outros, são aplicados na administração das operadoras e nas etapas de planejamento, comercialização e operação dos roteiros ecoturísticos. A discussão discorreu sobre a efetividade destas diretrizes, particularizando e elencando as respectivas etapas aplicáveis aos produtos das operadoras (os roteiros ecoturísticos). Isto, a fim de atingir a meta da certificação, ao menor custo, de forma permanente e para que possam configurarse na estratégia mais indicada e passível de melhores resultados, significando uma equiparação da gestão ambiental das operadoras brasileiras àquelas reconhecidas mundialmente. Este trabalho concluiu que há a inexistência e conseqüente necessidade de utilizar estas diretrizes e procedimentos padronizados como forma de certificar os roteiros ecoturísticos, planejados, comercializados e operados por operadores ecoturísticos. A utilização destas diretrizes, por meio de um selo verde, considera esta identidade “verde” como premissa para a condução racional da ocupação territorial, proteção da atratividade e originalidade dos patrimônios naturais e qualidade dos serviços turísticos, fatores de promoção do turismo sustentável.Universidade PositivoBrasilPós-GraduaçãoPrograma de Pós-Graduação em Gestão AmbientalUPVasconcelos, Eliane Carvalho dehttp://lattes.cnpq.br/9916129631759820Prochnow, Waldir Egenolf2021-06-29T18:28:35Z20082021-06-29T18:28:35Z2008info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://repositorio.cruzeirodosul.edu.br/handle/123456789/2343porinfo:eu-repo/semantics/openAccessreponame:Repositório do Centro Universitário Braz Cubasinstname:Centro Universitário Braz Cubas (CUB)instacron:CUB2021-08-04T18:22:56Zoai:repositorio.cruzeirodosul.edu.br:123456789/2343Repositório InstitucionalPUBhttps://repositorio.brazcubas.edu.br/oai/requestbibli@brazcubas.edu.bropendoar:2021-08-04T18:22:56Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB)false |
dc.title.none.fl_str_mv |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos |
title |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos |
spellingShingle |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos Prochnow, Waldir Egenolf Ecoturismo – Roteiros Certificação CNPQ::CIENCIAS BIOLOGICAS CNPQ::ENGENHARIAS::ENGENHARIA SANITARIA |
title_short |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos |
title_full |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos |
title_fullStr |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos |
title_full_unstemmed |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos |
title_sort |
Elaboração de diretrizes para criação de um selo ambiental para roteiros ecoturísticos |
author |
Prochnow, Waldir Egenolf |
author_facet |
Prochnow, Waldir Egenolf |
author_role |
author |
dc.contributor.none.fl_str_mv |
Vasconcelos, Eliane Carvalho de http://lattes.cnpq.br/9916129631759820 |
dc.contributor.author.fl_str_mv |
Prochnow, Waldir Egenolf |
dc.subject.por.fl_str_mv |
Ecoturismo – Roteiros Certificação CNPQ::CIENCIAS BIOLOGICAS CNPQ::ENGENHARIAS::ENGENHARIA SANITARIA |
topic |
Ecoturismo – Roteiros Certificação CNPQ::CIENCIAS BIOLOGICAS CNPQ::ENGENHARIAS::ENGENHARIA SANITARIA |
description |
Human society has produced a number of ways of being part of the world out of natural environment (water, earth, air, fauna and flora). Ecotourism, perceived as a group of activities oriented to fulfil a variety of needs and desires, motivates individuals of this society (ecotourists) to move away from their day to day universe to these environments, turning to a possibility for them to be at the world in the natural environment. Ecotourism as an activity that at the same time intermediates organises and promotes natural resources as part of the tourism supply and the demands as the desires of these ecotourists; incites the acknowledgement that the environment is an undisputed condition for ecotourism existence and development. However, given the vulnerability of natural heritage, intensive use – by ecotourism as well, changes the environment irreversibly. It has been identified that ecotourism depends on natural resources protection and at the same time must be considered an alternative to socioeconomic development of the areas where such attractions are to be found. Starting out from a number of initiatives regarding certification in the tourism sector (tour operators) and through environmental management, twelve guidelines have been developed, categorised as a means competitive market participation of these enterprises. The establishment of guidelines must be developed focusing the tour operators‟ products - packages and tours from and to natural environments, considering the singularity of the sector‟s system towards certification. The managerial system guidelines include environmental policy, responsibility and resources, revision methods, follow up and constant improvement and are to be applied at tour operators administration as well as during planning, marketing and operation of ecotourism tours and packages. This work discussed the effectiveness of these guidelines, isolating and placing the tour operator products phases on which these guidelines may take place. The goal was to accomplish certification at low cost and permanently so that is could be become the best strategy, both in terms of indication and results, in order to allow Brazilian tour operators to match the worldwide top tour operators in terms of environmental management. This work concluded that, as there is no guidelines and pattern procedures that certify ecotourism tours planned, marketed and operated by ecotourism tour operators. Hence, it is necessary to create such guidelines. Therefore, their use by way of a green stamp, considers this “green identity” as a premise to rational land occupation, attractiveness and originality of natural heritage, as well as tourism services quality, all of them key points for sustainable tourism development. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008 2008 2021-06-29T18:28:35Z 2021-06-29T18:28:35Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
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publishedVersion |
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https://repositorio.cruzeirodosul.edu.br/handle/123456789/2343 |
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https://repositorio.cruzeirodosul.edu.br/handle/123456789/2343 |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Gestão Ambiental UP |
publisher.none.fl_str_mv |
Universidade Positivo Brasil Pós-Graduação Programa de Pós-Graduação em Gestão Ambiental UP |
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reponame:Repositório do Centro Universitário Braz Cubas instname:Centro Universitário Braz Cubas (CUB) instacron:CUB |
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Centro Universitário Braz Cubas (CUB) |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas |
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Repositório do Centro Universitário Braz Cubas - Centro Universitário Braz Cubas (CUB) |
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bibli@brazcubas.edu.br |
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