Meu corpo, minha moda: uma análise de discurso sobre o corpo dito desviante em revistas especializadas de moda

• Autor(a) principal: Carvalho, Pâmela Tavares de
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/444
• topic: Discurso; Moda; Corpo; Memória; Dispositivo; CNPQ::LINGUISTICA, LETRAS E ARTES

In a society focused on consumption and spectacle, the desire to model a legitimate bodily appearance reveals values and begins to promote configurations of subjectivities and of society itself: clothes and adornments take on the symbolic and emotional dimensions that inhabit bodies. Considering the relations permeated by images and consumptions made around fashion products (material and immaterial), it is necessary to rethink the discursive production of fashion and its senses that penetrate the culture of the body, in order to recognize the practices that govern the life after-modern, marked by the valorization of the person along with his body, allied to a notion of power-knowledge, from the identification of (des) construction of such practices. The discourse of fashion establishes a series of possibilities of being and being that, in the whole of its manifestations, presents an own organization as a language that relates directly to the corporeal imaginary. The body is, therefore, the ideal support that guides the fashion speech. Thus, glimpsing a communion between discourse, body and fashion, considering the latter as a discursive event, as a historical and cultural construction on which different knowledges are articulated, it is aimed, with this research, to problematize fashion as a device that authorizes visibilities and visibilities about the deviant female body, that is, the fat, the disabled person and the transsexual. Then, the practices of interpretation, based on the theoretical framework of Discourse Analysis of french orientation and the postulates proposed by Michel Foucault and Jean Jacques Courtine, will guide the paths of this research. From the immense archive of fashion about the body, from the theoretical reflections, a corpus will be analyzed consisting of discourses extracted from the popular fashion magazines, such as Vogue Brasil and Vogue Paris, Glamour, Moda Moldes and Marie Claire, in which it is possible to observe, through strategic movements of the fashion device, the irruption of spaces of visibilities and dictations that circulate among them, with the construction of an effect of democracy and belonging, bodies different from that crystallized in society as susceptible of voice in fashion. Thus, it is possible that the bodies called deviant, deficient, transsexual and fat, circulate in the fashion space, provided they respond to a set of rules, rules that circumscribe lean and transsexual bodies with longiline contours and the latter improved by technology prosthetic, and the fat one, since he values, or rather, correct his body through the knowledge instituted by fashion