Estudo de caso sobre a hallyu como ferramenta de soft power da Coreia do Sul

• Autor(a) principal: Dias Martins, Ruan
• Data de Publicação: 2021
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2720
• topic: Hallyu.; Onda Coreana; Soft Power; Coreia do Sul; 7.09.05.04-5 Relações Internacionais, Bilaterais e Multilaterais

This article analyzes the Hallyu, or the Korean Wave, as a soft power tool of South Korea. The research on this theme is relevant to the study of International Relations, because it seeks to comprehend the strategy for international insertion of South Korea, whose foreign policy uses its cultural industries as an element of diplomacy. In order to characterize the Korean wave, was used the concept of Soft Power created by Joseph Nye. The explanatory case study method was conducted, in which qualitative evidence was collected from a literature review to clarify the process of integration of the Korean wave into South Korea's foreign policy. To this end, the article divides the research into three stages, the first one presents the historical, political, economic and international contexto of South Korea in the early 1990s until the emergence of the Korean wave; subsequently, the origin of Hallyu and its development process from 1996 onward is presented; and finally, the analysis of the results derived from the Korean wave and the new conditions of South Korea at the end of the analyzed period. With the result of the research it is possible to affirm that the Korean wave helped in changing the perception of South Korea on the international stage and brought some results for the country’s soft power.