Os significados do crescimento organizacional e a conduta estratégica de empresas do setor supermercadista

• Autor(a) principal: Fiori, Diniz Alexandre
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório do Centro Universitário Braz Cubas
• Texto Completo: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2984
• topic: Crescimento; Significados; Estratégia; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

This study considers how managers of small and medium sized enterprises attach meanings to growth and how to such meanings are likely to inform their firms’ strategic course of action. With this objective, a qualitative study was conducted It was based on semi-structured interviews with entrepreneurs in the operating in the supermarket industry in the city of Curitiba, Brazil. The study suggests that growth can be interpreted in many ways and is not limited to purely economic and rational assumptions, as typically considered in management ideology. Taught in business schools and propagated by government funding agencies and commercial media. This study suggests that strategic conduct of firms has a close relationship with the meanings that managers attach for growth. It also highlights the need for a deeper understanding of growth in management and organization studies. In particular, studies that take into account that the unconcerned pursue of economic, growth is likely to happen as an outcome of deterministic, rationalistic and individualistic, assumptions that have characterized mainstream strategy ideology, and that ultimately reduced it to a mere tool for growth.