Market opportunities for special types of rice in Santa catarina, Brazil

Detalhes bibliográficos
Autor(a) principal: Barni, Euclides João
Data de Publicação: 2017
Outros Autores: Silva, Mauricio Cesar, Wickert, Ester, Noldin, José Alberto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Agropecuária Catarinense (Online)
Texto Completo: https://publicacoes.epagri.sc.gov.br/rac/article/view/164
Resumo: Abstract: The market points out to a consumption increase of special products. The objective of this study was to evaluate the acceptance of two varieties of special rice, SCS119 Rubi (red rice) and SCS120 Ônix (black-rice), by consumers. The study was carried out in three grocery stores located in Balneário Camboriú, Blumenau and Chapecó and one food Market in Balneário Camboriú, Santa Catarina, Brazil. A total of 1068 shoppers were invited to taste samples of cooked rice. Each interviewed filled up a form, based on hedonic scale with nine grades, to express, upon previously selected attributes, their satisfaction with the products. They were also invited to evaluate some physical and organoleptic properties of the special rice varieties. The variety SCS120 Ônix (black rice) and SCS119 Rubi (red rice) were very well accepted by consumers. They showed willingness to change habits of consumption from the regular milled or parboiled rice to the special varieties. The presence of phenolic compounds in special rice is the main factor in consumers´ decision to accept the varieties SCS119 Rubi and SCS120 Ônix.
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spelling Market opportunities for special types of rice in Santa catarina, BrazilOportunidades de mercado para tipos especiais de arroz em Santa CatarinaSpecial ricered riceblack ricemarket.Tipos especiais de arrozarroz-vermelhoarroz-pretomercado.Abstract: The market points out to a consumption increase of special products. The objective of this study was to evaluate the acceptance of two varieties of special rice, SCS119 Rubi (red rice) and SCS120 Ônix (black-rice), by consumers. The study was carried out in three grocery stores located in Balneário Camboriú, Blumenau and Chapecó and one food Market in Balneário Camboriú, Santa Catarina, Brazil. A total of 1068 shoppers were invited to taste samples of cooked rice. Each interviewed filled up a form, based on hedonic scale with nine grades, to express, upon previously selected attributes, their satisfaction with the products. They were also invited to evaluate some physical and organoleptic properties of the special rice varieties. The variety SCS120 Ônix (black rice) and SCS119 Rubi (red rice) were very well accepted by consumers. They showed willingness to change habits of consumption from the regular milled or parboiled rice to the special varieties. The presence of phenolic compounds in special rice is the main factor in consumers´ decision to accept the varieties SCS119 Rubi and SCS120 Ônix.Resumo: Os sinais do mercado apontam para a tendência de maior consumo de produtos diferenciados. O objetivo deste estudo foi conhecer a aceitação de mercado dos tipos especiais de arroz SCS119 Rubi (arroz-vermelho) e SCS120 Ônix (arroz -preto). Para a realização do teste sensorial foi solicitado a 1.068 julgadores não treinados que assinalassem em uma escala hedônica de 9 pontos o nível de satisfação provocado pelo consumo desses produtos. Os degustadores também foram motivados a externar sua opinião sobre atributos previamente selecionados para avaliação de suas propriedades físicas e organolépticas. As variedades SCS119 Rubi (arroz-vermelho) e SCS120 Ônix (arroz-preto) são bem aceitas pelo mercado consumidor, constituindo-se em novas alternativas de consumo. Existe pré-disposição dos consumidores para a substituição do padrão de consumo atual (arroz-branco e arroz parboilizado). A presença de compostos fenólicos nos tipos especiais de arroz avaliados são os atributos qualitativos com maior apelo para essa decisão.  Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina - Epagri2017-01-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://publicacoes.epagri.sc.gov.br/rac/article/view/164Agropecuária Catarinense Journal; Vol. 28 No. 2 (2015); 71-77Agropecuária Catarinense; v. 28 n. 2 (2015); 71-772525-60760103-0779reponame:Agropecuária Catarinense (Online)instname:Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina (Epagri)instacron:EPAGRIporhttps://publicacoes.epagri.sc.gov.br/rac/article/view/164/73Copyright (c) 2017 Revista Agropecuária Catarinenseinfo:eu-repo/semantics/openAccessBarni, Euclides JoãoSilva, Mauricio CesarWickert, EsterNoldin, José Alberto2020-07-07T05:38:24Zoai:ojs.publicacoes.epagri.sc.gov.br:article/164Revistahttps://publicacoes.epagri.sc.gov.br/RAC/indexPUBhttps://publicacoes.epagri.sc.gov.br/index.php/RAC/oaieditoriarac@epagri.sc.gov.br || lamperuch@epagri.sc.gov.br2525-60760103-0779opendoar:2020-07-07T05:38:24Agropecuária Catarinense (Online) - Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina (Epagri)false
dc.title.none.fl_str_mv Market opportunities for special types of rice in Santa catarina, Brazil
Oportunidades de mercado para tipos especiais de arroz em Santa Catarina
title Market opportunities for special types of rice in Santa catarina, Brazil
spellingShingle Market opportunities for special types of rice in Santa catarina, Brazil
Barni, Euclides João
Special rice
red rice
black rice
market.
Tipos especiais de arroz
arroz-vermelho
arroz-preto
mercado.
title_short Market opportunities for special types of rice in Santa catarina, Brazil
title_full Market opportunities for special types of rice in Santa catarina, Brazil
title_fullStr Market opportunities for special types of rice in Santa catarina, Brazil
title_full_unstemmed Market opportunities for special types of rice in Santa catarina, Brazil
title_sort Market opportunities for special types of rice in Santa catarina, Brazil
author Barni, Euclides João
author_facet Barni, Euclides João
Silva, Mauricio Cesar
Wickert, Ester
Noldin, José Alberto
author_role author
author2 Silva, Mauricio Cesar
Wickert, Ester
Noldin, José Alberto
author2_role author
author
author
dc.contributor.author.fl_str_mv Barni, Euclides João
Silva, Mauricio Cesar
Wickert, Ester
Noldin, José Alberto
dc.subject.por.fl_str_mv Special rice
red rice
black rice
market.
Tipos especiais de arroz
arroz-vermelho
arroz-preto
mercado.
topic Special rice
red rice
black rice
market.
Tipos especiais de arroz
arroz-vermelho
arroz-preto
mercado.
description Abstract: The market points out to a consumption increase of special products. The objective of this study was to evaluate the acceptance of two varieties of special rice, SCS119 Rubi (red rice) and SCS120 Ônix (black-rice), by consumers. The study was carried out in three grocery stores located in Balneário Camboriú, Blumenau and Chapecó and one food Market in Balneário Camboriú, Santa Catarina, Brazil. A total of 1068 shoppers were invited to taste samples of cooked rice. Each interviewed filled up a form, based on hedonic scale with nine grades, to express, upon previously selected attributes, their satisfaction with the products. They were also invited to evaluate some physical and organoleptic properties of the special rice varieties. The variety SCS120 Ônix (black rice) and SCS119 Rubi (red rice) were very well accepted by consumers. They showed willingness to change habits of consumption from the regular milled or parboiled rice to the special varieties. The presence of phenolic compounds in special rice is the main factor in consumers´ decision to accept the varieties SCS119 Rubi and SCS120 Ônix.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://publicacoes.epagri.sc.gov.br/rac/article/view/164
url https://publicacoes.epagri.sc.gov.br/rac/article/view/164
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://publicacoes.epagri.sc.gov.br/rac/article/view/164/73
dc.rights.driver.fl_str_mv Copyright (c) 2017 Revista Agropecuária Catarinense
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Revista Agropecuária Catarinense
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina - Epagri
publisher.none.fl_str_mv Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina - Epagri
dc.source.none.fl_str_mv Agropecuária Catarinense Journal; Vol. 28 No. 2 (2015); 71-77
Agropecuária Catarinense; v. 28 n. 2 (2015); 71-77
2525-6076
0103-0779
reponame:Agropecuária Catarinense (Online)
instname:Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina (Epagri)
instacron:EPAGRI
instname_str Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina (Epagri)
instacron_str EPAGRI
institution EPAGRI
reponame_str Agropecuária Catarinense (Online)
collection Agropecuária Catarinense (Online)
repository.name.fl_str_mv Agropecuária Catarinense (Online) - Empresa de Pesquisa Agropecuária e Extensão Rural de Santa Catarina (Epagri)
repository.mail.fl_str_mv editoriarac@epagri.sc.gov.br || lamperuch@epagri.sc.gov.br
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