Brazilian women immigrant entrepreneurship in Toronto, Canada

Detalhes bibliográficos
Autor(a) principal: Mott Machado , Michel
Data de Publicação: 2023
Outros Autores: Cruz, Eduardo Picanço, Pessoa de Queiroz Falcão , Roberto
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/727
Resumo: Objective: This article aimed to analyze the sociodemographic and entrepreneurial profile of Brazilian immigrant women in Toronto, Canada, as well as characteristics of the businesses themselves. Method: Data were collected in Toronto through the application of questionnaires with 47 Brazilian women entrepreneurs and 22 semi-structured interviews, representing a multimethod approach. The analysis included descriptive statistics and qualitative analysis of trajectories and life histories. Main Results: Respondents are mostly from the Southeastern region of Brazil, white, married, with children, aged between 30 and 59 years, with a high level of education and proficiency in English. Most of the businesses are small/individual, in the service sector. The target market, for the most part, is “Brazilians residing in Canada”, therefore, “ethnic” and “coethnic”. The importance of networking to entrepreneurial activities is widely recognized. Difficulty related to balancing work and family was pointed out, which requires further studies on the influence of family resources and gender roles on the paths of entrepreneurship of Brazilian immigrant women in Canada. The work also highlights the intersectionality of the insertion of Brazilian immigrant entrepreneurs in Canadian society. Relevance / Originality: the work focuses on a poorly researched audience, that of Brazilian female entrepreneurs in Canada, highlighting important elements of their work in the country. Theoretical / Methodological Contributions: The article contributes to the literature on female entrepreneurship in Canada.
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spelling Brazilian women immigrant entrepreneurship in Toronto, CanadaEmpreendedorismo imigrante de mulheres brasileiras em Toronto, Canadáempreendedor imigranteBrasileirasTorontoCanadáImmigrant EntrepreneurshipBrazilian WomenTorontoCanadaObjective: This article aimed to analyze the sociodemographic and entrepreneurial profile of Brazilian immigrant women in Toronto, Canada, as well as characteristics of the businesses themselves. Method: Data were collected in Toronto through the application of questionnaires with 47 Brazilian women entrepreneurs and 22 semi-structured interviews, representing a multimethod approach. The analysis included descriptive statistics and qualitative analysis of trajectories and life histories. Main Results: Respondents are mostly from the Southeastern region of Brazil, white, married, with children, aged between 30 and 59 years, with a high level of education and proficiency in English. Most of the businesses are small/individual, in the service sector. The target market, for the most part, is “Brazilians residing in Canada”, therefore, “ethnic” and “coethnic”. The importance of networking to entrepreneurial activities is widely recognized. Difficulty related to balancing work and family was pointed out, which requires further studies on the influence of family resources and gender roles on the paths of entrepreneurship of Brazilian immigrant women in Canada. The work also highlights the intersectionality of the insertion of Brazilian immigrant entrepreneurs in Canadian society. Relevance / Originality: the work focuses on a poorly researched audience, that of Brazilian female entrepreneurs in Canada, highlighting important elements of their work in the country. Theoretical / Methodological Contributions: The article contributes to the literature on female entrepreneurship in Canada.Objetivo: Este artigo teve como objetivo analisar o perfil sociodemográfico e empreendedor de mulheres brasileiras imigrantes em Toronto, no Canadá, bem como características dos negócios em si. Método: Os dados foram coletados em Toronto por meio da aplicação de questionários com 47 mulheres empreendedoras brasileiras e 22 entrevistas semiestruturadas, representando uma abordagem multimétodos. A análise incluiu estatísticas descritivas e análise qualitativa das trajetórias e histórias de vida. Principais Resultados: As respondentes são majoritariamente da Região Sudeste brasileira, branca, casada, com filhos e idades entre 30 e 59 anos, alto nível de escolaridade e de proficiência em inglês. A maioria dos negócios é de pequeno porte/individual, do setor de prestação de serviços. O mercado-alvo, em sua maior parte, é de brasileiros/as residentes no Canadá, portanto, étnicos e coétnicos. A importância de networking às atividades empreendedoras é amplamente reconhecida. Pontuou-se dificuldade relacionada ao balanceamento trabalho-família, o que requer aprofundamento em estudos futuros sobre a influência de recursos familiares e dos papéis de gênero nos caminhos do empreendedorismo de mulheres imigrantes brasileiras no Canadá. O trabalho ainda destaca a interseccionalidade da inserção de empreendedoras imigrantes brasileiras na sociedade canadense. Relevância / Originalidade: O trabalho enfoca um público pouco pesquisado, o de empreendedoras brasileiras no Canadá, evidenciando elementos importantes de sua atuação no país. Contribuições Teóricas / Metodológicas: O artigo contribui para a literatura do empreendedorismo feminino no Canadá.Escola Superior de Propaganda e Marketing - ESPM2023-02-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/72710.18568/internext.v18i2.727Internext - International Business and Management Review ; Vol. 18 No. 2 (2023): Maio - AgostoInternext; v. 18 n. 2 (2023): Maio - Agosto1980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/727/484https://internext.espm.br/internext/article/view/727/487Copyright (c) 2023 Michel Mott Machado , Eduardo Picanço Cruz, Roberto Pessoa de Queiroz Falcão http://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessMott Machado , MichelCruz, Eduardo PicançoPessoa de Queiroz Falcão , Roberto2023-05-24T12:50:11Zoai:ojs.emnuvens.com.br:article/727Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-05-24T12:50:11Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Brazilian women immigrant entrepreneurship in Toronto, Canada
Empreendedorismo imigrante de mulheres brasileiras em Toronto, Canadá
title Brazilian women immigrant entrepreneurship in Toronto, Canada
spellingShingle Brazilian women immigrant entrepreneurship in Toronto, Canada
Mott Machado , Michel
empreendedor imigrante
Brasileiras
Toronto
Canadá
Immigrant Entrepreneurship
Brazilian Women
Toronto
Canada
title_short Brazilian women immigrant entrepreneurship in Toronto, Canada
title_full Brazilian women immigrant entrepreneurship in Toronto, Canada
title_fullStr Brazilian women immigrant entrepreneurship in Toronto, Canada
title_full_unstemmed Brazilian women immigrant entrepreneurship in Toronto, Canada
title_sort Brazilian women immigrant entrepreneurship in Toronto, Canada
author Mott Machado , Michel
author_facet Mott Machado , Michel
Cruz, Eduardo Picanço
Pessoa de Queiroz Falcão , Roberto
author_role author
author2 Cruz, Eduardo Picanço
Pessoa de Queiroz Falcão , Roberto
author2_role author
author
dc.contributor.author.fl_str_mv Mott Machado , Michel
Cruz, Eduardo Picanço
Pessoa de Queiroz Falcão , Roberto
dc.subject.por.fl_str_mv empreendedor imigrante
Brasileiras
Toronto
Canadá
Immigrant Entrepreneurship
Brazilian Women
Toronto
Canada
topic empreendedor imigrante
Brasileiras
Toronto
Canadá
Immigrant Entrepreneurship
Brazilian Women
Toronto
Canada
description Objective: This article aimed to analyze the sociodemographic and entrepreneurial profile of Brazilian immigrant women in Toronto, Canada, as well as characteristics of the businesses themselves. Method: Data were collected in Toronto through the application of questionnaires with 47 Brazilian women entrepreneurs and 22 semi-structured interviews, representing a multimethod approach. The analysis included descriptive statistics and qualitative analysis of trajectories and life histories. Main Results: Respondents are mostly from the Southeastern region of Brazil, white, married, with children, aged between 30 and 59 years, with a high level of education and proficiency in English. Most of the businesses are small/individual, in the service sector. The target market, for the most part, is “Brazilians residing in Canada”, therefore, “ethnic” and “coethnic”. The importance of networking to entrepreneurial activities is widely recognized. Difficulty related to balancing work and family was pointed out, which requires further studies on the influence of family resources and gender roles on the paths of entrepreneurship of Brazilian immigrant women in Canada. The work also highlights the intersectionality of the insertion of Brazilian immigrant entrepreneurs in Canadian society. Relevance / Originality: the work focuses on a poorly researched audience, that of Brazilian female entrepreneurs in Canada, highlighting important elements of their work in the country. Theoretical / Methodological Contributions: The article contributes to the literature on female entrepreneurship in Canada.
publishDate 2023
dc.date.none.fl_str_mv 2023-02-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/727
10.18568/internext.v18i2.727
url https://internext.espm.br/internext/article/view/727
identifier_str_mv 10.18568/internext.v18i2.727
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/727/484
https://internext.espm.br/internext/article/view/727/487
dc.rights.driver.fl_str_mv Copyright (c) 2023 Michel Mott Machado , Eduardo Picanço Cruz, Roberto Pessoa de Queiroz Falcão
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Michel Mott Machado , Eduardo Picanço Cruz, Roberto Pessoa de Queiroz Falcão
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 18 No. 2 (2023): Maio - Agosto
Internext; v. 18 n. 2 (2023): Maio - Agosto
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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