The simple moderation model and its use in business research

Detalhes bibliográficos
Autor(a) principal: Ponchio, Mateus Canniatti
Data de Publicação: 2018
Outros Autores: Samartini, André
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/451
Resumo: The objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii) probing the moderating effect; and iii) recommendations on how to report it in scholarly articles. We hope to contribute to the field by disseminating the technique and good practices for presenting statistical analyses in academic articles.
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spelling The simple moderation model and its use in business researchO modelo de moderação simples e seu emprego no campo da administraçãoSimple moderation modelPick-a-point analysisSpotlight analysisJohnson-Neyman techniqueFloodlight analysisModelo de Moderação SimplesPick-a-point AnalysisSpotlight AnalysisJohnson-Neyman TechniqueFloodlight AnalysisModelo de moderação simplesThe objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii) probing the moderating effect; and iii) recommendations on how to report it in scholarly articles. We hope to contribute to the field by disseminating the technique and good practices for presenting statistical analyses in academic articles.O objetivo deste artigo é apresentar o modelo de moderação simples como recurso para o teste de hipóteses de pesquisa no campo da Administração. São abordados os seguintes tópicos: i) apresentação do modelo de moderação simples – pressupostos, diagramas conceitual e estatístico, e equações do modelo; ii) probing do efeito de moderação; e iii) recomendações de como reportá-lo em artigos acadêmicos. Espera-se contribuir com a disseminação da técnica e com boas práticas de apresentação de análises estatísticas em artigos acadêmicos.Escola Superior de Propaganda e Marketing - ESPM2018-01-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão da Literaturaapplication/pdfhttps://internext.espm.br/internext/article/view/45110.18568/1980-4865.131I-IXInternext - International Business and Management Review ; Vol. 13 No. 1 (2018): January/April; I-IXInternext; v. 13 n. 1 (2018): Janeiro/Abril; I-IX1980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMenghttps://internext.espm.br/internext/article/view/451/pdf_1Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessPonchio, Mateus CanniattiSamartini, André2023-06-06T20:47:52Zoai:ojs.emnuvens.com.br:article/451Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:47:52Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv The simple moderation model and its use in business research
O modelo de moderação simples e seu emprego no campo da administração
title The simple moderation model and its use in business research
spellingShingle The simple moderation model and its use in business research
Ponchio, Mateus Canniatti
Simple moderation model
Pick-a-point analysis
Spotlight analysis
Johnson-Neyman technique
Floodlight analysis
Modelo de Moderação Simples
Pick-a-point Analysis
Spotlight Analysis
Johnson-Neyman Technique
Floodlight Analysis
Modelo de moderação simples
title_short The simple moderation model and its use in business research
title_full The simple moderation model and its use in business research
title_fullStr The simple moderation model and its use in business research
title_full_unstemmed The simple moderation model and its use in business research
title_sort The simple moderation model and its use in business research
author Ponchio, Mateus Canniatti
author_facet Ponchio, Mateus Canniatti
Samartini, André
author_role author
author2 Samartini, André
author2_role author
dc.contributor.author.fl_str_mv Ponchio, Mateus Canniatti
Samartini, André
dc.subject.por.fl_str_mv Simple moderation model
Pick-a-point analysis
Spotlight analysis
Johnson-Neyman technique
Floodlight analysis
Modelo de Moderação Simples
Pick-a-point Analysis
Spotlight Analysis
Johnson-Neyman Technique
Floodlight Analysis
Modelo de moderação simples
topic Simple moderation model
Pick-a-point analysis
Spotlight analysis
Johnson-Neyman technique
Floodlight analysis
Modelo de Moderação Simples
Pick-a-point Analysis
Spotlight Analysis
Johnson-Neyman Technique
Floodlight Analysis
Modelo de moderação simples
description The objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii) probing the moderating effect; and iii) recommendations on how to report it in scholarly articles. We hope to contribute to the field by disseminating the technique and good practices for presenting statistical analyses in academic articles.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Revisão da Literatura
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/451
10.18568/1980-4865.131I-IX
url https://internext.espm.br/internext/article/view/451
identifier_str_mv 10.18568/1980-4865.131I-IX
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/451/pdf_1
dc.rights.driver.fl_str_mv Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 13 No. 1 (2018): January/April; I-IX
Internext; v. 13 n. 1 (2018): Janeiro/Abril; I-IX
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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