WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY

Detalhes bibliográficos
Autor(a) principal: Garcia, Inajá Allane Santos
Data de Publicação: 2020
Outros Autores: Viana Junior, Dante Baiardo Cavalcante, Lucena, Wenner Glaucio Lopes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/523
Resumo: Objective: In the light of the firm’s life cycle theory, the present teaching case aims to present the trajectory covered by Kodak – a giant in the photographic market during practically the entire 20th century –, seeking to relate the business characteristics arising from the changes that occurred overtime with each stage of an firm’s life cycle. Method: The data for the construction of the historical context of the Kodak company was taken from several sources of traditional media, giving priority to the company’s own website, digital newspapers of high international impact as well as national electronic magazines. Relevance/originality: This teaching case offers a debate about the firm’s life cycle theory, through the analysis of the trajectory of a real company, in an international context, allowing the identification of business characteristics that can raise the life cycle current organization. Theoretical/methodological contributions: A triangulation is also sought between the firm’s life cycle theory, the characteristics of the Kodak company and the various changes that have taken place in view of the various decisions taken towards restructuring the company.
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spelling WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORYCadê a Empresa que Estava Aqui? Processo de Falência e Reestruturação da Kodak à Luz da Teoria do Ciclo de Vida da FirmaTeaching CaseFirm’s life cycle theoryKodakCaso de EnsinoTeoria dos Ciclos de Vida da FirmaKodakTeoria dos ciclos de vidaObjective: In the light of the firm’s life cycle theory, the present teaching case aims to present the trajectory covered by Kodak – a giant in the photographic market during practically the entire 20th century –, seeking to relate the business characteristics arising from the changes that occurred overtime with each stage of an firm’s life cycle. Method: The data for the construction of the historical context of the Kodak company was taken from several sources of traditional media, giving priority to the company’s own website, digital newspapers of high international impact as well as national electronic magazines. Relevance/originality: This teaching case offers a debate about the firm’s life cycle theory, through the analysis of the trajectory of a real company, in an international context, allowing the identification of business characteristics that can raise the life cycle current organization. Theoretical/methodological contributions: A triangulation is also sought between the firm’s life cycle theory, the characteristics of the Kodak company and the various changes that have taken place in view of the various decisions taken towards restructuring the company.Objetivo: À luz da Teoria dos Ciclos de Vida da Firma, o presente caso de ensino se propõe a apresentar a trajetória percorrida pela Kodak – gigante do mercado fotográfico durante praticamente todo o século XX –, buscando relacionar as características empresariais oriundas das mudanças ocorridas ao longo do tempo com cada um dos estágios do ciclo de vida de uma organização.Método: Os dados para construção do contexto histórico da empresa Kodak foram retirados de diversas fontes da mídia tradicional, priorizando-se o próprio sítio eletrônico da empresa, jornais digitais de alto impacto internacional assim como revistas eletrônicas nacionais. Relevância/originalidade: Este caso de ensino oferece um debate acerca da Teoria dos Ciclos de Vida da Firma, por meio da análise da trajetória de uma empresa real, em um contexto internacional, permitindo a identificação de características empresariais que podem suscitar o ciclo de vida atual de uma organização. Contribuições teóricas/metodológicas: Busca-se ainda uma triangulação entre a Teoria dos Ciclos de Vida da Firma, as características da empresa Kodak e as diversas mudanças ocorridas diante das diversas decisões tomadas no sentido de restruturação da empresa.Escola Superior de Propaganda e Marketing - ESPM2020-04-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/52310.18568/internext.v15i2.523Internext - International Business and Management Review ; Vol. 15 No. 2 (2020): Maio - Agosto; 107-119Internext; v. 15 n. 2 (2020): Maio - Agosto; 107-1191980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/523/pdfCopyright (c) 2020 Revista Eletrônica de Negócios Internacionaisinfo:eu-repo/semantics/openAccessGarcia, Inajá Allane SantosViana Junior, Dante Baiardo CavalcanteLucena, Wenner Glaucio Lopes2023-06-06T20:51:35Zoai:ojs.emnuvens.com.br:article/523Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:51:35Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
Cadê a Empresa que Estava Aqui? Processo de Falência e Reestruturação da Kodak à Luz da Teoria do Ciclo de Vida da Firma
title WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
spellingShingle WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
Garcia, Inajá Allane Santos
Teaching Case
Firm’s life cycle theory
Kodak
Caso de Ensino
Teoria dos Ciclos de Vida da Firma
Kodak
Teoria dos ciclos de vida
title_short WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
title_full WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
title_fullStr WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
title_full_unstemmed WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
title_sort WHERE IS THE COMPANY THAT WAS HERE? BANKRUPTCY AND RESTRUCTURING PROCESS OF KODAK IN THE LIGHT OF FIRM LIFE CYCLE THEORY
author Garcia, Inajá Allane Santos
author_facet Garcia, Inajá Allane Santos
Viana Junior, Dante Baiardo Cavalcante
Lucena, Wenner Glaucio Lopes
author_role author
author2 Viana Junior, Dante Baiardo Cavalcante
Lucena, Wenner Glaucio Lopes
author2_role author
author
dc.contributor.author.fl_str_mv Garcia, Inajá Allane Santos
Viana Junior, Dante Baiardo Cavalcante
Lucena, Wenner Glaucio Lopes
dc.subject.por.fl_str_mv Teaching Case
Firm’s life cycle theory
Kodak
Caso de Ensino
Teoria dos Ciclos de Vida da Firma
Kodak
Teoria dos ciclos de vida
topic Teaching Case
Firm’s life cycle theory
Kodak
Caso de Ensino
Teoria dos Ciclos de Vida da Firma
Kodak
Teoria dos ciclos de vida
description Objective: In the light of the firm’s life cycle theory, the present teaching case aims to present the trajectory covered by Kodak – a giant in the photographic market during practically the entire 20th century –, seeking to relate the business characteristics arising from the changes that occurred overtime with each stage of an firm’s life cycle. Method: The data for the construction of the historical context of the Kodak company was taken from several sources of traditional media, giving priority to the company’s own website, digital newspapers of high international impact as well as national electronic magazines. Relevance/originality: This teaching case offers a debate about the firm’s life cycle theory, through the analysis of the trajectory of a real company, in an international context, allowing the identification of business characteristics that can raise the life cycle current organization. Theoretical/methodological contributions: A triangulation is also sought between the firm’s life cycle theory, the characteristics of the Kodak company and the various changes that have taken place in view of the various decisions taken towards restructuring the company.
publishDate 2020
dc.date.none.fl_str_mv 2020-04-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/523
10.18568/internext.v15i2.523
url https://internext.espm.br/internext/article/view/523
identifier_str_mv 10.18568/internext.v15i2.523
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/523/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Eletrônica de Negócios Internacionais
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Eletrônica de Negócios Internacionais
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 15 No. 2 (2020): Maio - Agosto; 107-119
Internext; v. 15 n. 2 (2020): Maio - Agosto; 107-119
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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