The impacts from globalization on the strategies of Brazilian marketing: the divide from communication front this scene

• Autor(a) principal: Arrais, Denio Dias
• Data de Publicação: 2009
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Internext
• Texto Completo: https://internext.espm.br/internext/article/view/75
• topic: Marketing; Comunicação; Propaganda; Estratégia; Globalização.

This article examines the history which influenced the marketing activities in the late 1980s. There were considerations of the relationship between advertising with social, cultural, economic and communication events among them. Try to permeate the identification of the effects on the development of production and marketing strategies, as the speeches were conducted this work. It was not intended to question whether this environment has brought benefits or harm, but to point its effects on communication and its effects particularly in the form of dissemination of products, services or ideas. In the 1980s, regarded by economists as the lost decade, to present results of economic development, propensity in Brazil showed even then, boiling considerable cultural communication. This period of "maturity" and the consolidation of the global village, whose scope of such an evolutionary stage of interaction between peoples due to the mass communication and, why not say, with considerable support from propaganda. Craftsmen of his time professionals in marketing and advertising created "intoxicate" and inspiration in this environment. Conventionally it is this scenario talk of globalization.