Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/698 |
Resumo: | Objective: This paper has the purpose to discuss how corporate networks’ big linkers constitute a development opportunity area in Latin America. Method: We employ a qualitative analysis that blends social networks literature and builds on interlocking directorates (IntDs) theory with a fascinating case study labeled the ‘Patient 31’ phenomenon that occurred during the coronavirus outbreak in South Korea. Main results: We generate managerial and conceptual insights on the diffusion processes of business practices, which have a series of profound implications for theory and practice on how corporate networks present differences in their diffusion ability. Relevance/Originality: Viral contagion processes are not a secret for health sciences, but they are still underresearched in the context of managerial practices regarding diffusion processes. The COVID-19 virus has been (and is) a significant threat for global health since the beginning of 2020, as well as an operational challenge for almost every organization around the world. Theoretical/Methodological contributions: The results highlight the superspreaders’ high diffusion power, warn about the risks of including ‘Patient 31’- type of spreaders as members of the firms’ boards, and also provide recommendations on how policy makers could harness this diffusion ability over the organizational networks. |
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Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin AmericaAprendendo com o caso do Paciente 31: Uma perspectiva transcultural sobre a capacidade de difusão de redes corporativas na América LatinaCOVID-19Patient 31social networkspower and influencecorporate networksinterlocking directoratesLatin Americacross-cultural managementObjective: This paper has the purpose to discuss how corporate networks’ big linkers constitute a development opportunity area in Latin America. Method: We employ a qualitative analysis that blends social networks literature and builds on interlocking directorates (IntDs) theory with a fascinating case study labeled the ‘Patient 31’ phenomenon that occurred during the coronavirus outbreak in South Korea. Main results: We generate managerial and conceptual insights on the diffusion processes of business practices, which have a series of profound implications for theory and practice on how corporate networks present differences in their diffusion ability. Relevance/Originality: Viral contagion processes are not a secret for health sciences, but they are still underresearched in the context of managerial practices regarding diffusion processes. The COVID-19 virus has been (and is) a significant threat for global health since the beginning of 2020, as well as an operational challenge for almost every organization around the world. Theoretical/Methodological contributions: The results highlight the superspreaders’ high diffusion power, warn about the risks of including ‘Patient 31’- type of spreaders as members of the firms’ boards, and also provide recommendations on how policy makers could harness this diffusion ability over the organizational networks.Objetivo: Este artigo teve como objetivo de discutir como os grandes linkers das redes corporativas constituem uma área de oportunidades de desenvolvimento na América Latina. Método: Empregamos uma análise qualitativa que mescla literatura de redes sociais e se baseia na teoria das diretorias interligada com um estudo de caso fascinante rotulado de fenômeno Paciente 31, que ocorreu durante o surto de coronavírus em Coreia do Sul. Principais Resultados: Geramos gestão e insights conceituais sobre os processos de difusão de práticas de negócios, que têm uma série de profundas implicações para a teoria e a prática sobre como as redes corporativas apresentam diferenças na sua capacidade de difusão. Relevância / Originalidade: Processos de contágio viral não são segredo para as ciências da saúde, mas ainda são pouco pesquisados no contexto das práticas gerenciais em relação aos processos de difusão. O vírus da COVID-19 tem sido (e é) uma ameaça significativa para a saúde global desde o início de 2020, bem como um desafio operacional para quase todas as organizações em todo o mundo. Contribuições Teóricas / Metodológicas: Os resultados destacam a alta dos superspreaders poder de difusão, alertam sobre os riscos de incluir espalhadores do tipo Paciente 31 como membros dos conselhos das empresas e também fornecem recomendações sobre como os formuladores de políticas poderia aproveitar essa capacidade de difusão pelas redes organizacionais.Escola Superior de Propaganda e Marketing - ESPM2022-12-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/69810.18568/internext.v18i1.698Internext - International Business and Management Review ; Vol. 18 No. 1 (2023): Janeiro - AbrilInternext; v. 18 n. 1 (2023): Janeiro - Abril1980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMenghttps://internext.espm.br/internext/article/view/698/474Copyright (c) 2022 Miguel Cordova, Cristina Sambrookhttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessCordova, MiguelSambrook, Cristina2023-04-18T12:38:51Zoai:ojs.emnuvens.com.br:article/698Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-04-18T12:38:51Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America Aprendendo com o caso do Paciente 31: Uma perspectiva transcultural sobre a capacidade de difusão de redes corporativas na América Latina |
title |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America |
spellingShingle |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America Cordova, Miguel COVID-19 Patient 31 social networks power and influence corporate networks interlocking directorates Latin America cross-cultural management |
title_short |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America |
title_full |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America |
title_fullStr |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America |
title_full_unstemmed |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America |
title_sort |
Learning from Patient 31 case: a cross-cultural perspective of corporate networks’ diffusion ability in Latin America |
author |
Cordova, Miguel |
author_facet |
Cordova, Miguel Sambrook, Cristina |
author_role |
author |
author2 |
Sambrook, Cristina |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Cordova, Miguel Sambrook, Cristina |
dc.subject.por.fl_str_mv |
COVID-19 Patient 31 social networks power and influence corporate networks interlocking directorates Latin America cross-cultural management |
topic |
COVID-19 Patient 31 social networks power and influence corporate networks interlocking directorates Latin America cross-cultural management |
description |
Objective: This paper has the purpose to discuss how corporate networks’ big linkers constitute a development opportunity area in Latin America. Method: We employ a qualitative analysis that blends social networks literature and builds on interlocking directorates (IntDs) theory with a fascinating case study labeled the ‘Patient 31’ phenomenon that occurred during the coronavirus outbreak in South Korea. Main results: We generate managerial and conceptual insights on the diffusion processes of business practices, which have a series of profound implications for theory and practice on how corporate networks present differences in their diffusion ability. Relevance/Originality: Viral contagion processes are not a secret for health sciences, but they are still underresearched in the context of managerial practices regarding diffusion processes. The COVID-19 virus has been (and is) a significant threat for global health since the beginning of 2020, as well as an operational challenge for almost every organization around the world. Theoretical/Methodological contributions: The results highlight the superspreaders’ high diffusion power, warn about the risks of including ‘Patient 31’- type of spreaders as members of the firms’ boards, and also provide recommendations on how policy makers could harness this diffusion ability over the organizational networks. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/698 10.18568/internext.v18i1.698 |
url |
https://internext.espm.br/internext/article/view/698 |
identifier_str_mv |
10.18568/internext.v18i1.698 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/698/474 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Miguel Cordova, Cristina Sambrook http://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Miguel Cordova, Cristina Sambrook http://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 18 No. 1 (2023): Janeiro - Abril Internext; v. 18 n. 1 (2023): Janeiro - Abril 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890310391070720 |