Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/433 |
Resumo: | Motivated by globalization, the internationalization of Brazilian franchise chains to emerging countries has grown in recent decades. This internationalization provided opportunities for expansion for companies in this segment through business in foreign markets. The objective of this article is to identify, in the institutional environment of the destination countries of Brazilian franchise chains, the legal characteristics that are determinant in their internationalization strategies for emerging markets. The methodology used was the multiple case study, with a sample of three internationalized Brazilian franchise chains. The results indicated that the legal environment has relevance in the internationalization of franchise chains, but also indicated the existence of other factors that generate security and confidence and motivated the effective selection of emerging markets. Thus, in the choice of an emerging country for internationalization, the chain seek guarantees in the formal market relations, but, due to the institutional fragility of emerging markets, they also seek guarantees in informal institutions. |
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Legal Environment of the Destination Countries of Internationalized Brazilian Franchise ChainsAmbiente Legal dos Mercados de Destino das Redes de Franquias Brasileiras InternacionalizadasFranchise chainsInternationalization strategyEmerging MarketsInstitutional environmentRedes de franquiasEstratégia de internacionalizaçãoMercados emergentesAmbiente institucionalAdministraçãoMotivated by globalization, the internationalization of Brazilian franchise chains to emerging countries has grown in recent decades. This internationalization provided opportunities for expansion for companies in this segment through business in foreign markets. The objective of this article is to identify, in the institutional environment of the destination countries of Brazilian franchise chains, the legal characteristics that are determinant in their internationalization strategies for emerging markets. The methodology used was the multiple case study, with a sample of three internationalized Brazilian franchise chains. The results indicated that the legal environment has relevance in the internationalization of franchise chains, but also indicated the existence of other factors that generate security and confidence and motivated the effective selection of emerging markets. Thus, in the choice of an emerging country for internationalization, the chain seek guarantees in the formal market relations, but, due to the institutional fragility of emerging markets, they also seek guarantees in informal institutions.Motivada pela globalização, a internacionalização de redes de franquias brasileiras para países emergentes tem crescido nas últimas décadas. Essa internacionalização possibilitou oportunidades de expansão para as empresas desse segmento por meio de negócios em mercados externos. O objetivo deste artigo é identificar, no ambiente institucional dos países de destino das redes de franquias brasileiras, as características legais que forem determinantes em suas estratégias de internacionalização para esses mercados. O método utilizado foi o de estudo de caso múltiplo, com uma amostra de três redes de franquias brasileiras internacionalizadas. O resultado indicou que o ambiente legal apresenta relevância na internacionalização de redes de franquias. No entanto, o resultado indicou também a existência de outros fatores que geram segurança e confiança e motivaram a escolha de mercados emergentes. Assim, na escolha de um determinado país emergente de destino, as redes buscam garantias nas relações formais de mercado. No entanto, diante da fragilidade institucional dos mercados emergentes as redes buscam também garantias nas instituições informais.Escola Superior de Propaganda e Marketing - ESPM2018-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionEstudo de caso múltiploapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/43310.18568/1980-4865.13314-27Internext - International Business and Management Review ; Vol. 13 No. 3 (2018): September/December; 14-27Internext; v. 13 n. 3 (2018): Setembro/Dezembro; 14-271980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/433/pdfhttps://internext.espm.br/internext/article/view/433/pdf_1Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessde Almeida, Marcelo de Jesus FerreiraLanfranchi, Andrea GiovaniMelo, Pedro Lucas de Resende2023-06-06T20:47:30Zoai:ojs.emnuvens.com.br:article/433Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:47:30Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains Ambiente Legal dos Mercados de Destino das Redes de Franquias Brasileiras Internacionalizadas |
title |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains |
spellingShingle |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains de Almeida, Marcelo de Jesus Ferreira Franchise chains Internationalization strategy Emerging Markets Institutional environment Redes de franquias Estratégia de internacionalização Mercados emergentes Ambiente institucional Administração |
title_short |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains |
title_full |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains |
title_fullStr |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains |
title_full_unstemmed |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains |
title_sort |
Legal Environment of the Destination Countries of Internationalized Brazilian Franchise Chains |
author |
de Almeida, Marcelo de Jesus Ferreira |
author_facet |
de Almeida, Marcelo de Jesus Ferreira Lanfranchi, Andrea Giovani Melo, Pedro Lucas de Resende |
author_role |
author |
author2 |
Lanfranchi, Andrea Giovani Melo, Pedro Lucas de Resende |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
de Almeida, Marcelo de Jesus Ferreira Lanfranchi, Andrea Giovani Melo, Pedro Lucas de Resende |
dc.subject.por.fl_str_mv |
Franchise chains Internationalization strategy Emerging Markets Institutional environment Redes de franquias Estratégia de internacionalização Mercados emergentes Ambiente institucional Administração |
topic |
Franchise chains Internationalization strategy Emerging Markets Institutional environment Redes de franquias Estratégia de internacionalização Mercados emergentes Ambiente institucional Administração |
description |
Motivated by globalization, the internationalization of Brazilian franchise chains to emerging countries has grown in recent decades. This internationalization provided opportunities for expansion for companies in this segment through business in foreign markets. The objective of this article is to identify, in the institutional environment of the destination countries of Brazilian franchise chains, the legal characteristics that are determinant in their internationalization strategies for emerging markets. The methodology used was the multiple case study, with a sample of three internationalized Brazilian franchise chains. The results indicated that the legal environment has relevance in the internationalization of franchise chains, but also indicated the existence of other factors that generate security and confidence and motivated the effective selection of emerging markets. Thus, in the choice of an emerging country for internationalization, the chain seek guarantees in the formal market relations, but, due to the institutional fragility of emerging markets, they also seek guarantees in informal institutions. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Estudo de caso múltiplo |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/433 10.18568/1980-4865.13314-27 |
url |
https://internext.espm.br/internext/article/view/433 |
identifier_str_mv |
10.18568/1980-4865.13314-27 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/433/pdf https://internext.espm.br/internext/article/view/433/pdf_1 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Internext - Revista Eletrônica de Negócios Internacionais da ESPM |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 13 No. 3 (2018): September/December; 14-27 Internext; v. 13 n. 3 (2018): Setembro/Dezembro; 14-27 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890310040846336 |