Trajectory And A Competitive Company Internacionalization Perdigão

Detalhes bibliográficos
Autor(a) principal: Sereia, Vanderlei José
Data de Publicação: 2012
Outros Autores: Camara, Marcia Regina Gabardo da, Vieira, Saulo Fabiano Amâncio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/127
Resumo: The world economy has required new configurations of global companies to support their positions and result in earnings of its assets. The company Perdigao sought to direct their efforts as market orientation and respond to new stimuli with the adequacy of its structure to the highly competitive international markets. The aim of this study is to analyze the evolutionary process of the company Perdigão S/A Brazil until the formation of Foods, a result of the merger with Sadia S/A, the company’s track record, set in a competitive environment characterized by barriers to market entry international, protected by tariff barriers and sanitary. The company’s shares resulted in increased sales and opening new markets abroad. The brand, creating new products, operational efficiency and commercial aggressiveness have been responsible for expanding sales and net revenues in the period 2004-2009.
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spelling Trajectory And A Competitive Company Internacionalization PerdigãoA Trajetória Competitiva E A Internacionalização Da Empresa PerdigãoCarnesExportaçõesPerdigãoBrasil FoodsAlimentos ProcessadosInternacionalizaçãoThe world economy has required new configurations of global companies to support their positions and result in earnings of its assets. The company Perdigao sought to direct their efforts as market orientation and respond to new stimuli with the adequacy of its structure to the highly competitive international markets. The aim of this study is to analyze the evolutionary process of the company Perdigão S/A Brazil until the formation of Foods, a result of the merger with Sadia S/A, the company’s track record, set in a competitive environment characterized by barriers to market entry international, protected by tariff barriers and sanitary. The company’s shares resulted in increased sales and opening new markets abroad. The brand, creating new products, operational efficiency and commercial aggressiveness have been responsible for expanding sales and net revenues in the period 2004-2009.A economia mundial vem exigindo novas configurações de empresas globais para sustentação de suas posições de resultados e na remuneração de seus ativos. A empresa Perdigão procurou direcionar os seus esforços conforme orientação do mercado e responder aos novos estímulos com a adequação de sua estrutura à grande competitividade dos mercados internacional. O objetivo deste trabalho é analisar o processo evolucionário da empresa Perdigão S/A e a formação da Brasil Foods, resultado da fusão com a Sadia S/A, a trajetória da empresa, inserida em um cenário competitivo caracterizado por obstáculos de entrada no mercado internacional, protegido por barreiras tarifárias e sanitárias. As ações da empresa resultaram na ampliação do faturamento e abertura de novos mercados no exterior. A marca, a criação de novos produtos, a eficiência operacional e agressividade comercial foram responsáveis para ampliarem as vendas e as receitas líquidas no período 2004 a 2009.Escola Superior de Propaganda e Marketing - ESPM2012-06-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/12710.18568/1980-4865.62138-164Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 138-164Internext; v. 6 n. 2 (2011); 138-1641980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/127/123Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessSereia, Vanderlei JoséCamara, Marcia Regina Gabardo daVieira, Saulo Fabiano Amâncio2023-03-27T20:31:53Zoai:ojs.emnuvens.com.br:article/127Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:53Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Trajectory And A Competitive Company Internacionalization Perdigão
A Trajetória Competitiva E A Internacionalização Da Empresa Perdigão
title Trajectory And A Competitive Company Internacionalization Perdigão
spellingShingle Trajectory And A Competitive Company Internacionalization Perdigão
Sereia, Vanderlei José
Carnes
Exportações
Perdigão
Brasil Foods
Alimentos Processados
Internacionalização
title_short Trajectory And A Competitive Company Internacionalization Perdigão
title_full Trajectory And A Competitive Company Internacionalization Perdigão
title_fullStr Trajectory And A Competitive Company Internacionalization Perdigão
title_full_unstemmed Trajectory And A Competitive Company Internacionalization Perdigão
title_sort Trajectory And A Competitive Company Internacionalization Perdigão
author Sereia, Vanderlei José
author_facet Sereia, Vanderlei José
Camara, Marcia Regina Gabardo da
Vieira, Saulo Fabiano Amâncio
author_role author
author2 Camara, Marcia Regina Gabardo da
Vieira, Saulo Fabiano Amâncio
author2_role author
author
dc.contributor.author.fl_str_mv Sereia, Vanderlei José
Camara, Marcia Regina Gabardo da
Vieira, Saulo Fabiano Amâncio
dc.subject.por.fl_str_mv Carnes
Exportações
Perdigão
Brasil Foods
Alimentos Processados
Internacionalização
topic Carnes
Exportações
Perdigão
Brasil Foods
Alimentos Processados
Internacionalização
description The world economy has required new configurations of global companies to support their positions and result in earnings of its assets. The company Perdigao sought to direct their efforts as market orientation and respond to new stimuli with the adequacy of its structure to the highly competitive international markets. The aim of this study is to analyze the evolutionary process of the company Perdigão S/A Brazil until the formation of Foods, a result of the merger with Sadia S/A, the company’s track record, set in a competitive environment characterized by barriers to market entry international, protected by tariff barriers and sanitary. The company’s shares resulted in increased sales and opening new markets abroad. The brand, creating new products, operational efficiency and commercial aggressiveness have been responsible for expanding sales and net revenues in the period 2004-2009.
publishDate 2012
dc.date.none.fl_str_mv 2012-06-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/127
10.18568/1980-4865.62138-164
url https://internext.espm.br/internext/article/view/127
identifier_str_mv 10.18568/1980-4865.62138-164
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/127/123
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 138-164
Internext; v. 6 n. 2 (2011); 138-164
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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