A decisão de internacionalizar
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2012 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | por |
| Título da fonte: | Internext |
| Texto Completo: | https://internext.espm.br/internext/article/view/121 |
Resumo: | Brazilian companies belonging to different lines of business activity have been seeking the foreign market intensely from different ways of admission, from the simplest tone (indirect export) to the most complex one (development of productive unit). Therefore, this paper intends to answer the questions: in which way these important strategic decisions have been taken? Are they founded on methods described in the theory of decision or are they supported only by the entrepreneur’s feeling and vision? For this reason, it has been necessary to know first the themes deciding process and internationalization. Firstly the theories discussed among the academic community related to the subject internationalization and also the researchers’ contributions to theme decision have been studied. Afterwards the deciding process of two companies related to the metallurgical and steel industries, whose products are known in several countries, has been analyzed. To research the deciding process pointing at the international area may redound in a set of useful information to guide the companies interested in this specific type of decision – making. |
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A decisão de internacionalizarprocesso decisórioteorias de internacionalizaçãoestratégias de internacionalização.Brazilian companies belonging to different lines of business activity have been seeking the foreign market intensely from different ways of admission, from the simplest tone (indirect export) to the most complex one (development of productive unit). Therefore, this paper intends to answer the questions: in which way these important strategic decisions have been taken? Are they founded on methods described in the theory of decision or are they supported only by the entrepreneur’s feeling and vision? For this reason, it has been necessary to know first the themes deciding process and internationalization. Firstly the theories discussed among the academic community related to the subject internationalization and also the researchers’ contributions to theme decision have been studied. Afterwards the deciding process of two companies related to the metallurgical and steel industries, whose products are known in several countries, has been analyzed. To research the deciding process pointing at the international area may redound in a set of useful information to guide the companies interested in this specific type of decision – making.Empresas brasileiras, pertencentes aos diferentes ramos de atividade econômica, vêm buscando intensamente o mercado externo, a partir de diferentes modos de entrada, desde o mais simples (exportação indireta) até o mais complexo (desenvolvimento de unidade produtiva). Em vista disso, o presente trabalho se propôs a responder às questões: de que forma têm sido tomadas essas importantes decisões estratégicas? São lastreadas em métodos descritos na teoria da decisão, ou estão calcadas apenas no sentimento e visão do empreendedor? Para tanto, tornou-se necessário conhecer os temas processo decisório e internacionalização. Primeiramente foram estudadas as teorias discutidas no meio acadêmico sobre o tema internacionalização e também as contribuições de pesquisadores quanto ao tema decisão. Em seguida, foi analisado o processo decisório de internacionalização de duas empresas brasileiras, pertencentes ao setor Metalurgia e Siderurgia, cujos produtos estão presentes em vários países. Pesquisar o processo decisório voltado para a área internacional pode redundar em um conjunto de subsídios úteis para a orientação de empresas interessadas nesse tipo específico de tomada de decisão.Escola Superior de Propaganda e Marketing - ESPM2012-06-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/12110.18568/1980-4865.621-21Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 1-21Internext; v. 6 n. 2 (2011); 1-211980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/121/117Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessVianna, Nadia Wacila HananiaAlmeida, Sheila Regina2023-03-27T20:31:53Zoai:ojs.emnuvens.com.br:article/121Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:53Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
| dc.title.none.fl_str_mv |
A decisão de internacionalizar |
| title |
A decisão de internacionalizar |
| spellingShingle |
A decisão de internacionalizar Vianna, Nadia Wacila Hanania processo decisório teorias de internacionalização estratégias de internacionalização. |
| title_short |
A decisão de internacionalizar |
| title_full |
A decisão de internacionalizar |
| title_fullStr |
A decisão de internacionalizar |
| title_full_unstemmed |
A decisão de internacionalizar |
| title_sort |
A decisão de internacionalizar |
| author |
Vianna, Nadia Wacila Hanania |
| author_facet |
Vianna, Nadia Wacila Hanania Almeida, Sheila Regina |
| author_role |
author |
| author2 |
Almeida, Sheila Regina |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Vianna, Nadia Wacila Hanania Almeida, Sheila Regina |
| dc.subject.por.fl_str_mv |
processo decisório teorias de internacionalização estratégias de internacionalização. |
| topic |
processo decisório teorias de internacionalização estratégias de internacionalização. |
| description |
Brazilian companies belonging to different lines of business activity have been seeking the foreign market intensely from different ways of admission, from the simplest tone (indirect export) to the most complex one (development of productive unit). Therefore, this paper intends to answer the questions: in which way these important strategic decisions have been taken? Are they founded on methods described in the theory of decision or are they supported only by the entrepreneur’s feeling and vision? For this reason, it has been necessary to know first the themes deciding process and internationalization. Firstly the theories discussed among the academic community related to the subject internationalization and also the researchers’ contributions to theme decision have been studied. Afterwards the deciding process of two companies related to the metallurgical and steel industries, whose products are known in several countries, has been analyzed. To research the deciding process pointing at the international area may redound in a set of useful information to guide the companies interested in this specific type of decision – making. |
| publishDate |
2012 |
| dc.date.none.fl_str_mv |
2012-06-06 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/121 10.18568/1980-4865.621-21 |
| url |
https://internext.espm.br/internext/article/view/121 |
| identifier_str_mv |
10.18568/1980-4865.621-21 |
| dc.language.iso.fl_str_mv |
por |
| language |
por |
| dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/121/117 |
| dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Copyright (c) 2015 Internext |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
| publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
| dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 1-21 Internext; v. 6 n. 2 (2011); 1-21 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
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Escola Superior de Propaganda e Marketing (ESPM) |
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ESPM |
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ESPM |
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Internext |
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Internext |
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Internext - Escola Superior de Propaganda e Marketing (ESPM) |
| repository.mail.fl_str_mv |
internext@espm.br |
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1793890309149556736 |