International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case

Detalhes bibliográficos
Autor(a) principal: Porto, Paula
Data de Publicação: 2015
Outros Autores: Mello, Renato Cotta de
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/303
Resumo: The purpose of this study is to investigate the role of the entrepreneur and the characteristics of the internationalization process for Yaguara Ecológico, a small Brazilian coffee producer, in the light of different theoretical approaches. A literature review was done with special attention given to the theories of International Entrepreneurship and Effectuation. This paper deals with the International New Venture phenomenon (OVIATT; McDOUGALL, 1994), and in order to understand the importance of entrepreneurs in a company's internationalization process, the Effectuation theory was chosen that offers alternatives to describe how they think and behave when starting a new venture (PERRY et.al., 2012). The research method used a single case study and in-depth interviews were conducted with company managers. The results suggest that the theories offer explanations for the company's internationalization activities; however, some characteristics of this trend did not adhere to the theoretical propositions.
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spelling International entrepreneurship and effectuation: the Yaguara Ecológico Coffee caseEmpreendedorismo internacional e Effectuation: O caso do Café Yaguara EcológicoInternational entrepreneurshipEffectuationCoffeeBrazilEmpreendedorismo InternacionalEffectuationCaféBrasilThe purpose of this study is to investigate the role of the entrepreneur and the characteristics of the internationalization process for Yaguara Ecológico, a small Brazilian coffee producer, in the light of different theoretical approaches. A literature review was done with special attention given to the theories of International Entrepreneurship and Effectuation. This paper deals with the International New Venture phenomenon (OVIATT; McDOUGALL, 1994), and in order to understand the importance of entrepreneurs in a company's internationalization process, the Effectuation theory was chosen that offers alternatives to describe how they think and behave when starting a new venture (PERRY et.al., 2012). The research method used a single case study and in-depth interviews were conducted with company managers. The results suggest that the theories offer explanations for the company's internationalization activities; however, some characteristics of this trend did not adhere to the theoretical propositions.O objetivo deste estudo é investigar o papel do empreendedor e as características do processo de internacionalização de uma pequena empresa brasileira produtora de café, Yaguara Ecológico, à luz de diferentes abordagens teóricas. Foi realizada uma revisão da literatura com atenção especial às teorias de Empreendedorismo Internacional e Effectuation. O presente trabalho trata do fenômeno da International New Venture (OVIATT; McDOUGALL, 1994) e, com intuito de compreender a relevância dos empreendedores no processo de internacionalização da empresa, foi eleita a teoria Effectuation que oferece alternativas para descrever como estes pensam e se comportam ao iniciar um novo empreendimento (PERRY et al., 2012). O método para a pesquisa foi o estudo de caso único e entrevistas em profundidade foram realizadas com gestores da empresa. Os resultados sugerem que as teorias ofereceram explicações para os movimentos de internacionalização da empresa, entretanto, algumas características dessa trajetória não aderiram às proposições teóricas.Escola Superior de Propaganda e Marketing - ESPM2015-12-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/30310.18568/1980-4865.10315-30Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 15-30Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 15-301980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/303/246https://internext.espm.br/internext/article/view/303/255Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPMinfo:eu-repo/semantics/openAccessPorto, PaulaMello, Renato Cotta de2023-06-06T20:32:51Zoai:ojs.emnuvens.com.br:article/303Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:32:51Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
Empreendedorismo internacional e Effectuation: O caso do Café Yaguara Ecológico
title International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
spellingShingle International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
Porto, Paula
International entrepreneurship
Effectuation
Coffee
Brazil
Empreendedorismo Internacional
Effectuation
Café
Brasil
title_short International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
title_full International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
title_fullStr International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
title_full_unstemmed International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
title_sort International entrepreneurship and effectuation: the Yaguara Ecológico Coffee case
author Porto, Paula
author_facet Porto, Paula
Mello, Renato Cotta de
author_role author
author2 Mello, Renato Cotta de
author2_role author
dc.contributor.author.fl_str_mv Porto, Paula
Mello, Renato Cotta de
dc.subject.por.fl_str_mv International entrepreneurship
Effectuation
Coffee
Brazil
Empreendedorismo Internacional
Effectuation
Café
Brasil
topic International entrepreneurship
Effectuation
Coffee
Brazil
Empreendedorismo Internacional
Effectuation
Café
Brasil
description The purpose of this study is to investigate the role of the entrepreneur and the characteristics of the internationalization process for Yaguara Ecológico, a small Brazilian coffee producer, in the light of different theoretical approaches. A literature review was done with special attention given to the theories of International Entrepreneurship and Effectuation. This paper deals with the International New Venture phenomenon (OVIATT; McDOUGALL, 1994), and in order to understand the importance of entrepreneurs in a company's internationalization process, the Effectuation theory was chosen that offers alternatives to describe how they think and behave when starting a new venture (PERRY et.al., 2012). The research method used a single case study and in-depth interviews were conducted with company managers. The results suggest that the theories offer explanations for the company's internationalization activities; however, some characteristics of this trend did not adhere to the theoretical propositions.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/303
10.18568/1980-4865.10315-30
url https://internext.espm.br/internext/article/view/303
identifier_str_mv 10.18568/1980-4865.10315-30
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/303/246
https://internext.espm.br/internext/article/view/303/255
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext - Revista Eletrônica de Negócios Internacionais da ESPM
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 10 No. 3 (2015): September/December 2015; 15-30
Internext; v. 10 n. 3 (2015): SETEMBRO/DEZEMBRO; 15-30
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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