Market Performance in the High-Tech Market: A Systematic Review
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/535 |
Resumo: | Objective: To analyze the scientific production related to the market performance in the high-tech market from 1997 to 2019. Method: Bibliometrics and systematic review methodologies were used. The search process was performed in the Web of Science and SPELL databases and resulted in the selection of 23 articles within the defined scope, among 82 studies. The selected studies were analyzed through descriptive statistics, Descending Hierarchical Classification (DHC) and Corresponding Factor Analysis (CFA).Results: The results point to recent interest in measuring performance in the high-tech market, especially in emerging markets such as Taiwan and China, with the use of multidimensional indicators of a financial and non-financial nature. Through the DHC and CFA analyses, we have been able to observe four Classes - ‘Internal Abilities’, ‘Alliances’, ‘Downstream Focus’ and ‘Upstream Focus’ – and these dominant areas indicate the interest associated with market performance in the high-tech market.Originality/relevance: The study innovates by proposing a protocol to perform textual analysis of scientific articles with the aid of Iramuteq software, enabling the identification of different approaches of the studies and grouping by similarities.Contributions: We propose an agenda for future studies based on the results and gaps about performance and indicators used by companies in the high-tech market. From the managerial point of view, it is noteworthy that the most used indicators in this market are sales, market share and new product performance. |
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Market Performance in the High-Tech Market: A Systematic ReviewRENDIMIENTO DE MARKETING EN EL MERCADO DE ALTA TECNOLOGÍA: UNA REVISIÓN SISTEMÁTICADesempenho Mercadológico no Mercado de Alta Tecnologia: Uma Revisão SistemáticaHigh-techPerformance indicatorsDynamic marketsIramuteqAlta tecnología. Indicadores de desempeño. Mercados dinámicos. IramuteqAlta tecnologiaIndicadores de desempenhoMercados dinâmicosIramuteqObjective: To analyze the scientific production related to the market performance in the high-tech market from 1997 to 2019. Method: Bibliometrics and systematic review methodologies were used. The search process was performed in the Web of Science and SPELL databases and resulted in the selection of 23 articles within the defined scope, among 82 studies. The selected studies were analyzed through descriptive statistics, Descending Hierarchical Classification (DHC) and Corresponding Factor Analysis (CFA).Results: The results point to recent interest in measuring performance in the high-tech market, especially in emerging markets such as Taiwan and China, with the use of multidimensional indicators of a financial and non-financial nature. Through the DHC and CFA analyses, we have been able to observe four Classes - ‘Internal Abilities’, ‘Alliances’, ‘Downstream Focus’ and ‘Upstream Focus’ – and these dominant areas indicate the interest associated with market performance in the high-tech market.Originality/relevance: The study innovates by proposing a protocol to perform textual analysis of scientific articles with the aid of Iramuteq software, enabling the identification of different approaches of the studies and grouping by similarities.Contributions: We propose an agenda for future studies based on the results and gaps about performance and indicators used by companies in the high-tech market. From the managerial point of view, it is noteworthy that the most used indicators in this market are sales, market share and new product performance.Objetivo: Analizar la producción científica relacionada con el desempeño del mercado en el mercado de alta tecnología de 1997 a 2019.Método: Las metodologías Bibliometría y revisión sistemática se utilizaron. El proceso de búsqueda se realizó en las bases de datos Web of Science y SPELL y resultó en la selección de 23 artículos dentro del alcance definido, entre 82 estudios. Los estudios seleccionados se analizaron mediante estadística descriptiva, clasificación jerárquica descendente (CHD) y análisis de factores de correspondencia (AFC).Resultados principales: Los resultados apuntan al interés reciente en medir el desempeño en el mercado de alta tecnología, especialmente en mercados emergentes como Taiwán y China, utilizando indicadores multidimensionales, financieros y no financieros. A través de los análisis CHD y AFC, se formaron cuatro clases – 'Habilidades internas', 'Alianzas', 'Enfoque descendente' y 'Enfoque ascendente' – cuyos temas predominantes explican el foco de interés asociado con el desempeño del mercado en el mercado de alta tecnología.Relevancia/Originalidad: El estudio innova al proponer un protocolo para realizar análisis textuales de artículos científicos con la ayuda del software Iramuteq, que permite la identificación de diferentes enfoques de los estudios y agrupación por similitudes.Contribuciones: Se propone una agenda de estudios futuros basada en los resultados y las brechas en el desempeño y los indicadores utilizados por las empresas en el mercado de alta tecnología. Desde el punto de vista gerencial, es notable que los indicadores más utilizados en este mercado son las ventas, la participación en el mercado y el rendimiento de los nuevos productos.Objetivo: Analisar a produção científica relativa ao desempenho mercadológico no mercado de alta tecnologia no período de 1997 a 2019.Método: Foram utilizadas as metodologias de bibliometria e revisão sistemática. O processo de busca foi realizado nas bases Web of Science e SPELL e resultou na seleção de 23 artigos dentro do escopo definido, dentre 82 estudos. Os estudos selecionados foram analisados por meio de estatística descritiva, Classificação Hierárquica Descendente (CHD) e Análise Fatorial de Correspondência (AFC).Principais resultados: Os resultados apontam um recente interesse sobre a mensuração de desempenho no mercado de alta tecnologia, sobretudo nos mercados emergentes como Taiwan e China, com o uso de indicadores multidimensionais, financeiros e não financeiro. Por meio das análises de CHD e AFC observou-se a formação de quatro Classes – ‘Habilidades internas’, ‘Alianças’, ‘Foco a jusante’ e ‘Foco a montante’ – cujas temáticas predominantes explicitam os focos de interesse associados ao desempenho mercadológico no mercado de alta tecnologia.Relevância/originalidade: O estudo inova ao propor um protocolo para realizar análises textuais de artigos científicos com auxílio do software Iramuteq, possibilitando a identificação dos diferentes enfoques dos estudos e agrupamento por semelhanças.Contribuições: É proposta uma agenda de estudos futuros em função dos resultados e de lacunas sobre desempenho e indicadores utilizados pelas empresas no mercado de alta tecnologia. Sob o prisma gerencial, destaca-se que os indicadores mais utilizados nesse mercado são as vendas, a participação de mercado e o desempenho de novos produtos.Escola Superior de Propaganda e Marketing - ESPM2020-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionRevisão sistemáticaapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/53510.18568/internext.v15i1.535Internext - International Business and Management Review ; Vol. 15 No. 1 (2020): Janeiro - Abril; 37-52Internext; v. 15 n. 1 (2020): Janeiro - Abril; 37-521980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://internext.espm.br/internext/article/view/535/pdfhttps://internext.espm.br/internext/article/view/535/pdf_1Copyright (c) 2019 Revista Eletrônica de Negócios Internacionaisinfo:eu-repo/semantics/openAccessGoulart, Gislayne da SilvaWeber, Alessandra FerrariPorto, Rafael Barreiros2023-06-06T20:51:42Zoai:ojs.emnuvens.com.br:article/535Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:51:42Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
Market Performance in the High-Tech Market: A Systematic Review RENDIMIENTO DE MARKETING EN EL MERCADO DE ALTA TECNOLOGÍA: UNA REVISIÓN SISTEMÁTICA Desempenho Mercadológico no Mercado de Alta Tecnologia: Uma Revisão Sistemática |
title |
Market Performance in the High-Tech Market: A Systematic Review |
spellingShingle |
Market Performance in the High-Tech Market: A Systematic Review Goulart, Gislayne da Silva High-tech Performance indicators Dynamic markets Iramuteq Alta tecnología. Indicadores de desempeño. Mercados dinámicos. Iramuteq Alta tecnologia Indicadores de desempenho Mercados dinâmicos Iramuteq |
title_short |
Market Performance in the High-Tech Market: A Systematic Review |
title_full |
Market Performance in the High-Tech Market: A Systematic Review |
title_fullStr |
Market Performance in the High-Tech Market: A Systematic Review |
title_full_unstemmed |
Market Performance in the High-Tech Market: A Systematic Review |
title_sort |
Market Performance in the High-Tech Market: A Systematic Review |
author |
Goulart, Gislayne da Silva |
author_facet |
Goulart, Gislayne da Silva Weber, Alessandra Ferrari Porto, Rafael Barreiros |
author_role |
author |
author2 |
Weber, Alessandra Ferrari Porto, Rafael Barreiros |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Goulart, Gislayne da Silva Weber, Alessandra Ferrari Porto, Rafael Barreiros |
dc.subject.por.fl_str_mv |
High-tech Performance indicators Dynamic markets Iramuteq Alta tecnología. Indicadores de desempeño. Mercados dinámicos. Iramuteq Alta tecnologia Indicadores de desempenho Mercados dinâmicos Iramuteq |
topic |
High-tech Performance indicators Dynamic markets Iramuteq Alta tecnología. Indicadores de desempeño. Mercados dinámicos. Iramuteq Alta tecnologia Indicadores de desempenho Mercados dinâmicos Iramuteq |
description |
Objective: To analyze the scientific production related to the market performance in the high-tech market from 1997 to 2019. Method: Bibliometrics and systematic review methodologies were used. The search process was performed in the Web of Science and SPELL databases and resulted in the selection of 23 articles within the defined scope, among 82 studies. The selected studies were analyzed through descriptive statistics, Descending Hierarchical Classification (DHC) and Corresponding Factor Analysis (CFA).Results: The results point to recent interest in measuring performance in the high-tech market, especially in emerging markets such as Taiwan and China, with the use of multidimensional indicators of a financial and non-financial nature. Through the DHC and CFA analyses, we have been able to observe four Classes - ‘Internal Abilities’, ‘Alliances’, ‘Downstream Focus’ and ‘Upstream Focus’ – and these dominant areas indicate the interest associated with market performance in the high-tech market.Originality/relevance: The study innovates by proposing a protocol to perform textual analysis of scientific articles with the aid of Iramuteq software, enabling the identification of different approaches of the studies and grouping by similarities.Contributions: We propose an agenda for future studies based on the results and gaps about performance and indicators used by companies in the high-tech market. From the managerial point of view, it is noteworthy that the most used indicators in this market are sales, market share and new product performance. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Revisão sistemática |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/535 10.18568/internext.v15i1.535 |
url |
https://internext.espm.br/internext/article/view/535 |
identifier_str_mv |
10.18568/internext.v15i1.535 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/535/pdf https://internext.espm.br/internext/article/view/535/pdf_1 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Revista Eletrônica de Negócios Internacionais info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Revista Eletrônica de Negócios Internacionais |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 15 No. 1 (2020): Janeiro - Abril; 37-52 Internext; v. 15 n. 1 (2020): Janeiro - Abril; 37-52 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
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1793890310111100928 |