THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES
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Data de Publicação: | 2012 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Internext |
Texto Completo: | https://internext.espm.br/internext/article/view/138 |
Resumo: | This study addresses the way in which Brazilian companies are internationalising, their motivations for internationalization and competitive advantage in this process. The article analyzes in depth a software company that since 2002 has been working successfully in the global market. The theoretical framework used is supported in three major theories on the internationalization: the advantage of ownership (DUNNING, 1988), the Uppsala School of the 1970s and the born global theory (RENNIE, 1993; CAVUSGIL and KNIGHT, 1996; OVIATT and McDougall, 1994; MADSEN and SERBIA, 1997). To conduct the study, using a qualitative approach with an exploratory-descriptive approach. The strategy was the case study. Data were collected from primary and secondary sources. The data analysis was from the content analysis. As a result, it appears that the motivation for the internationalization is based on the need to reduce dependence on domestic market, ability to modify products for the international market opportunity for profit and growth in the international market, interest management for international activities. |
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THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACESO Processo de Internacionalização de Empresas de Software: O Caso AudacesInternacionalização de EmpresasMotivação para a InternacionalizaçãoEmpresas de SoftwareThis study addresses the way in which Brazilian companies are internationalising, their motivations for internationalization and competitive advantage in this process. The article analyzes in depth a software company that since 2002 has been working successfully in the global market. The theoretical framework used is supported in three major theories on the internationalization: the advantage of ownership (DUNNING, 1988), the Uppsala School of the 1970s and the born global theory (RENNIE, 1993; CAVUSGIL and KNIGHT, 1996; OVIATT and McDougall, 1994; MADSEN and SERBIA, 1997). To conduct the study, using a qualitative approach with an exploratory-descriptive approach. The strategy was the case study. Data were collected from primary and secondary sources. The data analysis was from the content analysis. As a result, it appears that the motivation for the internationalization is based on the need to reduce dependence on domestic market, ability to modify products for the international market opportunity for profit and growth in the international market, interest management for international activities.Este estudo aborda a maneira pela qual as empresas brasileiras estão se internacionalizando, as suas motivações para a internacionalização e as vantagens competitivas nesse processo. O artigo analisa em profundidade uma empresa de software que desde 2002 vem atuando com sucesso no mercado global. O arcabouço teórico utilizado está amparado em três grandes teses a respeito da internacionalização: a vantagem de propriedade (DUNNING, 1988); a Escola Uppsala da década de 1970 e tese do born global (RENNIE, 1993; KNIGHT e CAVUSGIL, 1996; OVIATT e MCDOUGALL,1993; MADSEN e SERVAIS, 1997). Para a condução do trabalho, utilizou-se uma abordagem qualitativa com uma perspectiva exploratória-descritiva. A estratégia foi o estudo de caso. Os dados coletados foram de fontes secundárias e primárias. A análise dos dados ocorreu a partir de análise de conteúdo. Como resultado, constata-se que a motivação para a internacionalização é sustentada na necessidade de reduzir a dependência do mercado doméstico, habilidade para modificar produtos para o mercado internacional, oportunidade de lucro e crescimento no mercado internacional, interesse gerencial em relação às atividades internacionais.Escola Superior de Propaganda e Marketing - ESPM2012-10-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/13810.18568/1980-4865.721-25Internext - International Business and Management Review ; Vol. 7 No. 2 (2012); 1-25Internext; v. 7 n. 2 (2012); 1-251980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/138/134Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessSouza, Antonia EgidiaVasconcellos, Eduardo Pinheiro GondimCorrêa, Harmilton Luiz2023-03-27T20:31:23Zoai:ojs.emnuvens.com.br:article/138Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:23Internext - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.none.fl_str_mv |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES O Processo de Internacionalização de Empresas de Software: O Caso Audaces |
title |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES |
spellingShingle |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES Souza, Antonia Egidia Internacionalização de Empresas Motivação para a Internacionalização Empresas de Software |
title_short |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES |
title_full |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES |
title_fullStr |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES |
title_full_unstemmed |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES |
title_sort |
THE PROCESS OF INTERNATIONALIZATION OF SOFTWARE FIRMS: THE CASE AUDACES |
author |
Souza, Antonia Egidia |
author_facet |
Souza, Antonia Egidia Vasconcellos, Eduardo Pinheiro Gondim Corrêa, Harmilton Luiz |
author_role |
author |
author2 |
Vasconcellos, Eduardo Pinheiro Gondim Corrêa, Harmilton Luiz |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Souza, Antonia Egidia Vasconcellos, Eduardo Pinheiro Gondim Corrêa, Harmilton Luiz |
dc.subject.por.fl_str_mv |
Internacionalização de Empresas Motivação para a Internacionalização Empresas de Software |
topic |
Internacionalização de Empresas Motivação para a Internacionalização Empresas de Software |
description |
This study addresses the way in which Brazilian companies are internationalising, their motivations for internationalization and competitive advantage in this process. The article analyzes in depth a software company that since 2002 has been working successfully in the global market. The theoretical framework used is supported in three major theories on the internationalization: the advantage of ownership (DUNNING, 1988), the Uppsala School of the 1970s and the born global theory (RENNIE, 1993; CAVUSGIL and KNIGHT, 1996; OVIATT and McDougall, 1994; MADSEN and SERBIA, 1997). To conduct the study, using a qualitative approach with an exploratory-descriptive approach. The strategy was the case study. Data were collected from primary and secondary sources. The data analysis was from the content analysis. As a result, it appears that the motivation for the internationalization is based on the need to reduce dependence on domestic market, ability to modify products for the international market opportunity for profit and growth in the international market, interest management for international activities. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-10-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://internext.espm.br/internext/article/view/138 10.18568/1980-4865.721-25 |
url |
https://internext.espm.br/internext/article/view/138 |
identifier_str_mv |
10.18568/1980-4865.721-25 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://internext.espm.br/internext/article/view/138/134 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Internext info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Internext |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing - ESPM |
dc.source.none.fl_str_mv |
Internext - International Business and Management Review ; Vol. 7 No. 2 (2012); 1-25 Internext; v. 7 n. 2 (2012); 1-25 1980-4865 reponame:Internext instname:Escola Superior de Propaganda e Marketing (ESPM) instacron:ESPM |
instname_str |
Escola Superior de Propaganda e Marketing (ESPM) |
instacron_str |
ESPM |
institution |
ESPM |
reponame_str |
Internext |
collection |
Internext |
repository.name.fl_str_mv |
Internext - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
internext@espm.br |
_version_ |
1793890309454692353 |