Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers

Detalhes bibliográficos
Autor(a) principal: Koenigsdorf, Anita Fernandes
Data de Publicação: 2014
Outros Autores: da Rocha, Angela, Ferreira da Silva, Jorge
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/221
Resumo: Based on the concept of country equity, which has been adapted from the construct of brand equity to the specific case of country brands, this study aimed at empirically investigating the influence of country equity on the attitudes of foreign consumers towards a specific product category. The model developed by Pappu and Quester (2010), formed by five dimensions (country awareness, macro country image, micro country image, perceived quality and country loyalty) was combined with affective indicators from Häubl (1996). The proposed model was tested in a non durable products category, footwear. Results did not support the proposed dimensions
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spelling Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumersCountry Equity: uma investigação empírica sobre a imagem de sapatos brasileiros e chineses junto a consumidores chilenosCountry equityCountry of originCountry brandingValor da marca-paísPaís de origemMarca-paíscountry equityBased on the concept of country equity, which has been adapted from the construct of brand equity to the specific case of country brands, this study aimed at empirically investigating the influence of country equity on the attitudes of foreign consumers towards a specific product category. The model developed by Pappu and Quester (2010), formed by five dimensions (country awareness, macro country image, micro country image, perceived quality and country loyalty) was combined with affective indicators from Häubl (1996). The proposed model was tested in a non durable products category, footwear. Results did not support the proposed dimensionsCom base no conceito de country equity, originado da extensão do construto brand equity para países, esta pesquisa teve como objetivo investigar empiricamente a influência que a marca-país de um produto exerce sobre a atitude de consumidores estrangeiros em relação a esse produto. Adotou-se o modelo de Pappu e Quester (2010), composto por cinco dimensões (conhecimento do país, imagem micro de país, imagem macro de país, qualidade percebida e lealdade ao país), que foi complementado com indicadores afetivos baseados em Häubl (1996). O modelo proposto foi testado em uma categoria de produtos não duráveis (sapatos). Os resultados não deram suporte às dimensões propostas.Escola Superior de Propaganda e Marketing - ESPM2014-08-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://internext.espm.br/internext/article/view/22110.18568/1980-4865.921-19Internext - International Business and Management Review ; Vol. 9 No. 2 (2014): MAIO/AGOSTO; 1-19Internext; v. 9 n. 2 (2014): MAIO/AGOSTO; 1-191980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMengporhttps://internext.espm.br/internext/article/view/221/200https://internext.espm.br/internext/article/view/221/190Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessKoenigsdorf, Anita Fernandesda Rocha, AngelaFerreira da Silva, Jorge2023-06-06T20:34:09Zoai:ojs.emnuvens.com.br:article/221Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-06-06T20:34:09Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
Country Equity: uma investigação empírica sobre a imagem de sapatos brasileiros e chineses junto a consumidores chilenos
title Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
spellingShingle Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
Koenigsdorf, Anita Fernandes
Country equity
Country of origin
Country branding
Valor da marca-país
País de origem
Marca-país
country equity
title_short Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
title_full Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
title_fullStr Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
title_full_unstemmed Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
title_sort Country Equity: an empirical investigation of the image of brazilian and chisene footwear among chilean consumers
author Koenigsdorf, Anita Fernandes
author_facet Koenigsdorf, Anita Fernandes
da Rocha, Angela
Ferreira da Silva, Jorge
author_role author
author2 da Rocha, Angela
Ferreira da Silva, Jorge
author2_role author
author
dc.contributor.author.fl_str_mv Koenigsdorf, Anita Fernandes
da Rocha, Angela
Ferreira da Silva, Jorge
dc.subject.por.fl_str_mv Country equity
Country of origin
Country branding
Valor da marca-país
País de origem
Marca-país
country equity
topic Country equity
Country of origin
Country branding
Valor da marca-país
País de origem
Marca-país
country equity
description Based on the concept of country equity, which has been adapted from the construct of brand equity to the specific case of country brands, this study aimed at empirically investigating the influence of country equity on the attitudes of foreign consumers towards a specific product category. The model developed by Pappu and Quester (2010), formed by five dimensions (country awareness, macro country image, micro country image, perceived quality and country loyalty) was combined with affective indicators from Häubl (1996). The proposed model was tested in a non durable products category, footwear. Results did not support the proposed dimensions
publishDate 2014
dc.date.none.fl_str_mv 2014-08-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/221
10.18568/1980-4865.921-19
url https://internext.espm.br/internext/article/view/221
identifier_str_mv 10.18568/1980-4865.921-19
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/221/200
https://internext.espm.br/internext/article/view/221/190
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 9 No. 2 (2014): MAIO/AGOSTO; 1-19
Internext; v. 9 n. 2 (2014): MAIO/AGOSTO; 1-19
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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