Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company

Detalhes bibliográficos
Autor(a) principal: Furquim, Nelson Roberto
Data de Publicação: 2012
Outros Autores: Arantes, Edmur Caniato
Tipo de documento: Artigo
Idioma: por
Título da fonte: Internext
Texto Completo: https://internext.espm.br/internext/article/view/126
Resumo: The purpose of this study was to discuss how the innovation and internationalization strategies adopted by a multinational group have impacted its corporate growth process. The historical and geographical contexts were also considered and influenced that process. The strategies used for the introduction of the firm in the Brazilian market were also approached. . For carrying out the study, the starting point was a theoretical review of the growth, innovation and internationalization of firms. As far as the study empirical approach was concerned, it was considered the Geberit Group acting on the sanitary technology market, with the objective of analyzing the impact of the various strategies adopted by the firm in its expansion process. From the analysis of the firm evolution process, it was observed that the group growth happened through diversification strategies (CHANDLER, 1990), applying the use of offensive innovation strategies (FREEMAN e SOETE, 1999). As far as growth through internationalization was concerned, it happened after consolidation in the original market (CHESNAIS, 1996), taking into account the internal organizational complexity needed to adjust the firm to the different markets (HAGEDOORN, 1994).
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spelling Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational companyEstratégias de internacionalização e de inovação como diferenciais para a expansão de uma empresa multinacionalInternacionalizaçãoInovaçãoExpansãoThe purpose of this study was to discuss how the innovation and internationalization strategies adopted by a multinational group have impacted its corporate growth process. The historical and geographical contexts were also considered and influenced that process. The strategies used for the introduction of the firm in the Brazilian market were also approached. . For carrying out the study, the starting point was a theoretical review of the growth, innovation and internationalization of firms. As far as the study empirical approach was concerned, it was considered the Geberit Group acting on the sanitary technology market, with the objective of analyzing the impact of the various strategies adopted by the firm in its expansion process. From the analysis of the firm evolution process, it was observed that the group growth happened through diversification strategies (CHANDLER, 1990), applying the use of offensive innovation strategies (FREEMAN e SOETE, 1999). As far as growth through internationalization was concerned, it happened after consolidation in the original market (CHESNAIS, 1996), taking into account the internal organizational complexity needed to adjust the firm to the different markets (HAGEDOORN, 1994).O propósito deste estudo foi discutir como as estratégias de inovação e internacionalização adotadas por um grupo multinacional, direcionaram e impactaram o seu processo de crescimento corporativo. As contextualizações históricas e geográficas também permearam e influenciaram esse processo. Foram consideradas ainda nesse contexto, as estratégias adotadas para a inclusão da empresa no mercado brasileiro. Para a condução do estudo, inicialmente foi contemplada uma fundamentação teórica relativa a aspectos de crescimento, inovação e internacionalização de empresas. No que tange a abordagem empírica deste estudo, foi considerada a atuação do Grupo Geberit no mercado de tecnologia sanitária, com o objetivo de analisar o impacto das várias estratégias adotadas pela empresa em seu processo de expansão. A partir da análise do processo de evolução da empresa, foi observado que o crescimento da empresa se deu por meio de estratégias de diversificação (CHANDLER, 1990), valendo-se ainda de estratégias ofensivas de inovação (FREEMAN e SOETE, 1999). No tocante ao crescimento por meio de internacionalização, isto ocorreu após consolidação no mercado de origem (CHESNAIS, 1996), observando-se a complexidade organizacional interna necessária para adequação da empresa aos diferentes mercados (HAGEDOORN, 1994).Escola Superior de Propaganda e Marketing - ESPM2012-06-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://internext.espm.br/internext/article/view/12610.18568/1980-4865.62116-137Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 116-137Internext; v. 6 n. 2 (2011); 116-1371980-4865reponame:Internextinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://internext.espm.br/internext/article/view/126/122Copyright (c) 2015 Internextinfo:eu-repo/semantics/openAccessFurquim, Nelson RobertoArantes, Edmur Caniato2023-03-27T20:31:53Zoai:ojs.emnuvens.com.br:article/126Revistahttps://internext.espm.br/internextPRIhttps://internext.espm.br/internext/oaiinternext@espm.br1980-48651980-4865opendoar:2023-03-27T20:31:53Internext - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
Estratégias de internacionalização e de inovação como diferenciais para a expansão de uma empresa multinacional
title Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
spellingShingle Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
Furquim, Nelson Roberto
Internacionalização
Inovação
Expansão
title_short Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
title_full Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
title_fullStr Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
title_full_unstemmed Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
title_sort Internationalization and innovation strategies as distinguishing aspects for the expansion of a multinational company
author Furquim, Nelson Roberto
author_facet Furquim, Nelson Roberto
Arantes, Edmur Caniato
author_role author
author2 Arantes, Edmur Caniato
author2_role author
dc.contributor.author.fl_str_mv Furquim, Nelson Roberto
Arantes, Edmur Caniato
dc.subject.por.fl_str_mv Internacionalização
Inovação
Expansão
topic Internacionalização
Inovação
Expansão
description The purpose of this study was to discuss how the innovation and internationalization strategies adopted by a multinational group have impacted its corporate growth process. The historical and geographical contexts were also considered and influenced that process. The strategies used for the introduction of the firm in the Brazilian market were also approached. . For carrying out the study, the starting point was a theoretical review of the growth, innovation and internationalization of firms. As far as the study empirical approach was concerned, it was considered the Geberit Group acting on the sanitary technology market, with the objective of analyzing the impact of the various strategies adopted by the firm in its expansion process. From the analysis of the firm evolution process, it was observed that the group growth happened through diversification strategies (CHANDLER, 1990), applying the use of offensive innovation strategies (FREEMAN e SOETE, 1999). As far as growth through internationalization was concerned, it happened after consolidation in the original market (CHESNAIS, 1996), taking into account the internal organizational complexity needed to adjust the firm to the different markets (HAGEDOORN, 1994).
publishDate 2012
dc.date.none.fl_str_mv 2012-06-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://internext.espm.br/internext/article/view/126
10.18568/1980-4865.62116-137
url https://internext.espm.br/internext/article/view/126
identifier_str_mv 10.18568/1980-4865.62116-137
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://internext.espm.br/internext/article/view/126/122
dc.rights.driver.fl_str_mv Copyright (c) 2015 Internext
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Internext
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing - ESPM
dc.source.none.fl_str_mv Internext - International Business and Management Review ; Vol. 6 No. 2 (2011); 116-137
Internext; v. 6 n. 2 (2011); 116-137
1980-4865
reponame:Internext
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Internext
collection Internext
repository.name.fl_str_mv Internext - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv internext@espm.br
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