Communicative strategies of Ukrainian trade journals

Detalhes bibliográficos
Autor(a) principal: Varenyk, Valentyna
Data de Publicação: 2023
Outros Autores: Trishchuk, Olga
Tipo de documento: Artigo
Idioma: por
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/2893
Resumo: In response to the COVID-19 disease and Russia’s full-scale war against Ukraine, Ukrainian industry publications are adapting communication strategies. The purpose of the research was to analyse modern communication strategies of specialized Ukrainian magazines. Methods of functional, logical analysis, synthesis, deduction, induction were used. It was highlighted how Ukrainian professional journals are oriented in new conditions, what is their structure and content. The results show that the structural elements of the same-topic magazines differ and correlate with the topics of the publications and the needs of advertisers. There is also an analysis of intent as an example of representation of professional women in a magazine. The value of the results provides an opportunity to single out the main modern communication strategies and evaluate their impact on the formation of the information space in Ukraine.
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spelling Communicative strategies of Ukrainian trade journalsCommunicative strategies of Ukrainian trade journalstrade pressmass mediamagazine publishingneeds of advertisersinformation spacetrade press; mass media; magazine publishing; needs of advertisers; information space.In response to the COVID-19 disease and Russia’s full-scale war against Ukraine, Ukrainian industry publications are adapting communication strategies. The purpose of the research was to analyse modern communication strategies of specialized Ukrainian magazines. Methods of functional, logical analysis, synthesis, deduction, induction were used. It was highlighted how Ukrainian professional journals are oriented in new conditions, what is their structure and content. The results show that the structural elements of the same-topic magazines differ and correlate with the topics of the publications and the needs of advertisers. There is also an analysis of intent as an example of representation of professional women in a magazine. The value of the results provides an opportunity to single out the main modern communication strategies and evaluate their impact on the formation of the information space in Ukraine.In response to the COVID-19 disease and Russia’s full-scale war against Ukraine, Ukrainian industry publications are adapting communication strategies. The purpose of the research was to analyse modern communication strategies of specialized Ukrainian magazines. Methods of functional, logical analysis, synthesis, deduction, induction were used. It was highlighted how Ukrainian professional journals are oriented in new conditions, what is their structure and content. The results show that the structural elements of the same-topic magazines differ and correlate with the topics of the publications and the needs of advertisers. There is also an analysis of intent as an example of representation of professional women in a magazine. The value of the results provides an opportunity to single out the main modern communication strategies and evaluate their impact on the formation of the information space in UkraineEscola Superior de Propaganda e Marketing2023-12-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/289310.18568/cmc.v20i59.2893Comunicação Mídia e Consumo; Vol. 20 No. 59 (2023): SET/DEZComunicação Mídia e Consumo; Vol. 20 Núm. 59 (2023): SET/DEZComunicação Mídia e Consumo; v. 20 n. 59 (2023): SET/DEZ1983-707010.18568/cmc.v20i59reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporhttps://revistacmc.espm.br/revistacmc/article/view/2893/1273Copyright (c) 2023 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessVarenyk, ValentynaTrishchuk, Olga2024-02-12T13:33:40Zoai:ojs.revistacmc.espm.br:article/2893Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2024-02-12T13:33:40Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Communicative strategies of Ukrainian trade journals
Communicative strategies of Ukrainian trade journals
title Communicative strategies of Ukrainian trade journals
spellingShingle Communicative strategies of Ukrainian trade journals
Varenyk, Valentyna
trade press
mass media
magazine publishing
needs of advertisers
information space
trade press; mass media; magazine publishing; needs of advertisers; information space.
title_short Communicative strategies of Ukrainian trade journals
title_full Communicative strategies of Ukrainian trade journals
title_fullStr Communicative strategies of Ukrainian trade journals
title_full_unstemmed Communicative strategies of Ukrainian trade journals
title_sort Communicative strategies of Ukrainian trade journals
author Varenyk, Valentyna
author_facet Varenyk, Valentyna
Trishchuk, Olga
author_role author
author2 Trishchuk, Olga
author2_role author
dc.contributor.author.fl_str_mv Varenyk, Valentyna
Trishchuk, Olga
dc.subject.por.fl_str_mv trade press
mass media
magazine publishing
needs of advertisers
information space
trade press; mass media; magazine publishing; needs of advertisers; information space.
topic trade press
mass media
magazine publishing
needs of advertisers
information space
trade press; mass media; magazine publishing; needs of advertisers; information space.
description In response to the COVID-19 disease and Russia’s full-scale war against Ukraine, Ukrainian industry publications are adapting communication strategies. The purpose of the research was to analyse modern communication strategies of specialized Ukrainian magazines. Methods of functional, logical analysis, synthesis, deduction, induction were used. It was highlighted how Ukrainian professional journals are oriented in new conditions, what is their structure and content. The results show that the structural elements of the same-topic magazines differ and correlate with the topics of the publications and the needs of advertisers. There is also an analysis of intent as an example of representation of professional women in a magazine. The value of the results provides an opportunity to single out the main modern communication strategies and evaluate their impact on the formation of the information space in Ukraine.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2893
10.18568/cmc.v20i59.2893
url https://revistacmc.espm.br/revistacmc/article/view/2893
identifier_str_mv 10.18568/cmc.v20i59.2893
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2893/1273
dc.rights.driver.fl_str_mv Copyright (c) 2023 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 20 No. 59 (2023): SET/DEZ
Comunicação Mídia e Consumo; Vol. 20 Núm. 59 (2023): SET/DEZ
Comunicação Mídia e Consumo; v. 20 n. 59 (2023): SET/DEZ
1983-7070
10.18568/cmc.v20i59
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
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