The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular

Detalhes bibliográficos
Autor(a) principal: Marquioni, Carlos Eduardo
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/754
Resumo: This article presents evidences collected in the ongoing research conducted by the author that allows to identify in the complete “flow” (Raymond Williams) of the electronic magazine of Record TV network traces of the prosperity gospel, enabling to infer a “strategy” (Michel de Certeau) non-explicitly stated by the broadcaster and related to the expected target audience of the program: the congregation (or potential followers) of the Universal Church of the Kingdom of God. The notion of “preferred reading” (Stuart Hall) is used to analyze the “flow” of Record’s electronic magazine compared to its similar program aired by Globo TV network.
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spelling The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo EspetacularO “fluxo” televisual e a audiência alvo em programas jornalísticos: uma análise da revista eletrônica Domingo EspetacularElectronic magazineaudiencepreferred readingtelevisual planned flowRevista eletrônicaaudiêncialeitura preferencialfluxo planejado televisualThis article presents evidences collected in the ongoing research conducted by the author that allows to identify in the complete “flow” (Raymond Williams) of the electronic magazine of Record TV network traces of the prosperity gospel, enabling to infer a “strategy” (Michel de Certeau) non-explicitly stated by the broadcaster and related to the expected target audience of the program: the congregation (or potential followers) of the Universal Church of the Kingdom of God. The notion of “preferred reading” (Stuart Hall) is used to analyze the “flow” of Record’s electronic magazine compared to its similar program aired by Globo TV network.O artigo aborda o “fluxo” planejado televisual completo da revista eletrônica semanal Domingo Espetacular, analisando tanto o conteúdo do programa quanto as propagandas comerciais transmitidas enquanto elementos indiciais para decifrar a audiência alvo da emissora. É possível constatar aspectos que remetem à Teologia da Prosperidade no conteúdo veiculado, que revelam uma eventual “estratégia” de referência à igreja evangélica neopentecostal proprietária da emissora mesmo em um programa de TV não religioso.Escola Superior de Propaganda e Marketing2015-05-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionlevantamento dados empíricosapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/75410.18568/cmc.v12i33.754Comunicação Mídia e Consumo; Vol. 12 No. 33 (2015): JANEIRO/ABRIL; 150-170Comunicação Mídia e Consumo; Vol. 12 Núm. 33 (2015): JANEIRO/ABRIL; 150-170Comunicação Mídia e Consumo; v. 12 n. 33 (2015): JANEIRO/ABRIL; 150-1701983-707010.18568/cmc.v12i33reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/754/pdf_53https://revistacmc.espm.br/revistacmc/article/view/754/pdf_61Copyright (c) 2015 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessMarquioni, Carlos Eduardo2015-07-21T13:24:37Zoai:ojs.revistacmc.espm.br:article/754Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2015-07-21T13:24:37Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
O “fluxo” televisual e a audiência alvo em programas jornalísticos: uma análise da revista eletrônica Domingo Espetacular
title The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
spellingShingle The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
Marquioni, Carlos Eduardo
Electronic magazine
audience
preferred reading
televisual planned flow
Revista eletrônica
audiência
leitura preferencial
fluxo planejado televisual
title_short The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
title_full The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
title_fullStr The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
title_full_unstemmed The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
title_sort The televisual “flow” and the target audience of journalistic programs: an analysis of the electronic magazine Domingo Espetacular
author Marquioni, Carlos Eduardo
author_facet Marquioni, Carlos Eduardo
author_role author
dc.contributor.author.fl_str_mv Marquioni, Carlos Eduardo
dc.subject.por.fl_str_mv Electronic magazine
audience
preferred reading
televisual planned flow
Revista eletrônica
audiência
leitura preferencial
fluxo planejado televisual
topic Electronic magazine
audience
preferred reading
televisual planned flow
Revista eletrônica
audiência
leitura preferencial
fluxo planejado televisual
description This article presents evidences collected in the ongoing research conducted by the author that allows to identify in the complete “flow” (Raymond Williams) of the electronic magazine of Record TV network traces of the prosperity gospel, enabling to infer a “strategy” (Michel de Certeau) non-explicitly stated by the broadcaster and related to the expected target audience of the program: the congregation (or potential followers) of the Universal Church of the Kingdom of God. The notion of “preferred reading” (Stuart Hall) is used to analyze the “flow” of Record’s electronic magazine compared to its similar program aired by Globo TV network.
publishDate 2015
dc.date.none.fl_str_mv 2015-05-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
levantamento dados empíricos
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/754
10.18568/cmc.v12i33.754
url https://revistacmc.espm.br/revistacmc/article/view/754
identifier_str_mv 10.18568/cmc.v12i33.754
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/754/pdf_53
https://revistacmc.espm.br/revistacmc/article/view/754/pdf_61
dc.rights.driver.fl_str_mv Copyright (c) 2015 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 12 No. 33 (2015): JANEIRO/ABRIL; 150-170
Comunicação Mídia e Consumo; Vol. 12 Núm. 33 (2015): JANEIRO/ABRIL; 150-170
Comunicação Mídia e Consumo; v. 12 n. 33 (2015): JANEIRO/ABRIL; 150-170
1983-7070
10.18568/cmc.v12i33
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
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