On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)

Detalhes bibliográficos
Autor(a) principal: Oliveira, Caroline Cavalcanti de
Data de Publicação: 2017
Outros Autores: Marquioni, Carlos Eduardo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/1444
Resumo: In contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.
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spelling On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)Sobre a constituição da noção de frame televisual (ou Analisando conceitualmente as reconfigurações nos modos de assistir TV)TVReconfigurationExperienceTelevision frameTelevisãoReconfiguraçãoExperiênciaFrame televisualIn contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.Assistir televisão assume, na contemporaneidade, novos significados: os modos de ver TV têm sido reconfigurados, ultrapassando o ato de acompanhar conteúdos veiculados em “fluxo” (Williams) pelas emissoras. A partir da premissa da existência de um frame (Gumbrecht) e observando a noção de limites da imagem (Aumont), é proposta a potencial definição do que seria um frame televisual associado a uma nova experiência de TV. Englobando tanto uma expansão da tela quanto uma ampliação do tempo de veiculação, o frame televisual compreenderia o espectador, o televisor e os gadgets associados aos novos modos de ver televisão, constituindo uma atmosfera. O contexto sugerido é exemplificado pela articulação da participação da audiência com a veiculação dos conteúdos no reality show de gastronomia MasterChef Brasil.Escola Superior de Propaganda e Marketing2017-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/144410.18568/cmc.v14i41.1444Comunicação Mídia e Consumo; Vol. 14 No. 41 (2017): SETEMBRO/DEZEMBRO; 195-214Comunicação Mídia e Consumo; Vol. 14 Núm. 41 (2017): SETEMBRO/DEZEMBRO; 195-214Comunicação Mídia e Consumo; v. 14 n. 41 (2017): SETEMBRO/DEZEMBRO; 195-2141983-7070reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/1444/pdfhttps://revistacmc.espm.br/revistacmc/article/view/1444/pdf_1Copyright (c) 2017 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessOliveira, Caroline Cavalcanti deMarquioni, Carlos Eduardo2018-04-19T19:04:18Zoai:ojs.revistacmc.espm.br:article/1444Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2018-04-19T19:04:18Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
Sobre a constituição da noção de frame televisual (ou Analisando conceitualmente as reconfigurações nos modos de assistir TV)
title On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
spellingShingle On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
Oliveira, Caroline Cavalcanti de
TV
Reconfiguration
Experience
Television frame
Televisão
Reconfiguração
Experiência
Frame televisual
title_short On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
title_full On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
title_fullStr On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
title_full_unstemmed On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
title_sort On the constitution of the televisual frame (or Analyzing conceptually the reconfigurations on the ways of watching TV)
author Oliveira, Caroline Cavalcanti de
author_facet Oliveira, Caroline Cavalcanti de
Marquioni, Carlos Eduardo
author_role author
author2 Marquioni, Carlos Eduardo
author2_role author
dc.contributor.author.fl_str_mv Oliveira, Caroline Cavalcanti de
Marquioni, Carlos Eduardo
dc.subject.por.fl_str_mv TV
Reconfiguration
Experience
Television frame
Televisão
Reconfiguração
Experiência
Frame televisual
topic TV
Reconfiguration
Experience
Television frame
Televisão
Reconfiguração
Experiência
Frame televisual
description In contemporaneity, to watch TV takes on new meanings: TV viewing modes have been reconfigured, surpassing the act of following streaming content set by broadcasters in “flow” (Williams). Arguing the existence of a “frame” (Gumbrecht), and observing the image boundaries’s notion (Aumont), here is proposed the potential definition of what would be a television frame associated with a new TV experience. Encompassing both an expansion of the screen and an expansion of the broadcasting time, the television frame would comprise the viewer, the television and the gadgets associated with the new ways of watching television – constituting an atmosphere. The suggested context is exemplified by the articulation of audience’s participation with the delivery modes of content in the reality show of gastronomy MasterChef Brazil.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1444
10.18568/cmc.v14i41.1444
url https://revistacmc.espm.br/revistacmc/article/view/1444
identifier_str_mv 10.18568/cmc.v14i41.1444
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1444/pdf
https://revistacmc.espm.br/revistacmc/article/view/1444/pdf_1
dc.rights.driver.fl_str_mv Copyright (c) 2017 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 14 No. 41 (2017): SETEMBRO/DEZEMBRO; 195-214
Comunicação Mídia e Consumo; Vol. 14 Núm. 41 (2017): SETEMBRO/DEZEMBRO; 195-214
Comunicação Mídia e Consumo; v. 14 n. 41 (2017): SETEMBRO/DEZEMBRO; 195-214
1983-7070
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
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