Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas

Detalhes bibliográficos
Autor(a) principal: Silva, Sandra Rubia da
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/1048
Resumo: This article explores the connections between cell phone use and religiosity in a low-income community in South Brazil. Drawing from ethnographic data collected through in-depth interviews and participant observation, it describes the new social and cultural practices that have arisen as a result of the integration of cell phones in the lives of Pentecostals and followers of umbanda, the most popular Afro-Brazilian religion. The article examines the dynamics and meanings involved in the process of social change that negotiates and brings together technology and religion in unique ways, particularly focusing on the role of bluetooth as a phone function that addresses social inequalities. It is suggested that cell phones not only enable new possibilities for the expression and practice of faith, but also, similarly to religion, empower community members, thus becoming an instrument that can help them cope with poverty.
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spelling Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistasA religião dos celulares: consumo de tecnologia como expressão de fé entre evangélicos e umbandistasCell phonesBluetoothAfro-Brazilian religionsPentecostalismPovertyTelefones celularesBluetoothConsumoEvangélicosUmbandaThis article explores the connections between cell phone use and religiosity in a low-income community in South Brazil. Drawing from ethnographic data collected through in-depth interviews and participant observation, it describes the new social and cultural practices that have arisen as a result of the integration of cell phones in the lives of Pentecostals and followers of umbanda, the most popular Afro-Brazilian religion. The article examines the dynamics and meanings involved in the process of social change that negotiates and brings together technology and religion in unique ways, particularly focusing on the role of bluetooth as a phone function that addresses social inequalities. It is suggested that cell phones not only enable new possibilities for the expression and practice of faith, but also, similarly to religion, empower community members, thus becoming an instrument that can help them cope with poverty.Ao longo de onze meses de trabalho de campo em um bairro de camadas populares em Florianópolis, pude constatar importantes conexões entre o consumo de telefones celulares e a vivência da religiosidade entre evangélicos e umbandistas. Neste artigo, exploro as maneiras pelas quais os telefones celulares estão presentes no discurso e nas práticas religiosas desses dois grupos, percebendo o celular tanto como mediador positivo quanto negativo. A partir da análise do material etnográfico, argumento que a associação entre  religião e uso de telefones celulares, além de aliviar a experiência da pobreza, traz renovadas possibilidades de expressão da identidade religiosa. Sugiro também que a dimensão política está presente, na medida em que suas funcionalidades – em especial o bluetooth e o SMS -  auxiliam na disseminação do discurso religioso e na obtenção de novos adeptos.Escola Superior de Propaganda e Marketing2015-12-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/104810.18568/cmc.v12i35.1048Comunicação Mídia e Consumo; Vol. 12 No. 35 (2015): Comunicação e culturas do consumo no Atlântico Sul; 110-128Comunicação Mídia e Consumo; Vol. 12 Núm. 35 (2015): Comunicação e culturas do consumo no Atlântico Sul; 110-128Comunicação Mídia e Consumo; v. 12 n. 35 (2015): Comunicação e culturas do consumo no Atlântico Sul; 110-1281983-707010.18568/cmc.v12i35reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/1048/503https://revistacmc.espm.br/revistacmc/article/view/1048/pdfCopyright (c) 2015 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessSilva, Sandra Rubia da2016-01-12T16:34:10Zoai:ojs.revistacmc.espm.br:article/1048Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2016-01-12T16:34:10Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
A religião dos celulares: consumo de tecnologia como expressão de fé entre evangélicos e umbandistas
title Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
spellingShingle Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
Silva, Sandra Rubia da
Cell phones
Bluetooth
Afro-Brazilian religions
Pentecostalism
Poverty
Telefones celulares
Bluetooth
Consumo
Evangélicos
Umbanda
title_short Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
title_full Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
title_fullStr Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
title_full_unstemmed Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
title_sort Cell phones and their religions: technology consumption as an expression of faith among pentecostals and umbandistas
author Silva, Sandra Rubia da
author_facet Silva, Sandra Rubia da
author_role author
dc.contributor.author.fl_str_mv Silva, Sandra Rubia da
dc.subject.por.fl_str_mv Cell phones
Bluetooth
Afro-Brazilian religions
Pentecostalism
Poverty
Telefones celulares
Bluetooth
Consumo
Evangélicos
Umbanda
topic Cell phones
Bluetooth
Afro-Brazilian religions
Pentecostalism
Poverty
Telefones celulares
Bluetooth
Consumo
Evangélicos
Umbanda
description This article explores the connections between cell phone use and religiosity in a low-income community in South Brazil. Drawing from ethnographic data collected through in-depth interviews and participant observation, it describes the new social and cultural practices that have arisen as a result of the integration of cell phones in the lives of Pentecostals and followers of umbanda, the most popular Afro-Brazilian religion. The article examines the dynamics and meanings involved in the process of social change that negotiates and brings together technology and religion in unique ways, particularly focusing on the role of bluetooth as a phone function that addresses social inequalities. It is suggested that cell phones not only enable new possibilities for the expression and practice of faith, but also, similarly to religion, empower community members, thus becoming an instrument that can help them cope with poverty.
publishDate 2015
dc.date.none.fl_str_mv 2015-12-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1048
10.18568/cmc.v12i35.1048
url https://revistacmc.espm.br/revistacmc/article/view/1048
identifier_str_mv 10.18568/cmc.v12i35.1048
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/1048/503
https://revistacmc.espm.br/revistacmc/article/view/1048/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2015 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 12 No. 35 (2015): Comunicação e culturas do consumo no Atlântico Sul; 110-128
Comunicação Mídia e Consumo; Vol. 12 Núm. 35 (2015): Comunicação e culturas do consumo no Atlântico Sul; 110-128
Comunicação Mídia e Consumo; v. 12 n. 35 (2015): Comunicação e culturas do consumo no Atlântico Sul; 110-128
1983-7070
10.18568/cmc.v12i35
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
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