Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile

Detalhes bibliográficos
Autor(a) principal: Barros, Carla
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
DOI: 10.18568/cmc.v19i55.2598
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/2598
Resumo: The article aims to understand the meanings of consumption in the profile @blogueiradebaixarenda on online social networks Instagram and Youtube, considering its articulations with social mobility dynamics. It`s about analyzing which elements construct the “low-income lifestyle” as a native cate-gory, within the context of the “digital influencers”. Through online observation research, publications, hashtags and comments were analyzed on both platforms, seeking to explore how consumption practices appear as mediators of social dy-namics and identity constructions. Among the results, the articulations between materiality and social mobility, as well as the role of the blogger as consumer curator and “inspiring” of ascension trajectories.
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spelling Consumption, alterity and upward mobility in the @blogueiradebaixarenda profileConsumo, alteridade e ascensão social no perfil @BlogueiraDeBaixaRendaThe article aims to understand the meanings of consumption in the profile @blogueiradebaixarenda on online social networks Instagram and Youtube, considering its articulations with social mobility dynamics. It`s about analyzing which elements construct the “low-income lifestyle” as a native cate-gory, within the context of the “digital influencers”. Through online observation research, publications, hashtags and comments were analyzed on both platforms, seeking to explore how consumption practices appear as mediators of social dy-namics and identity constructions. Among the results, the articulations between materiality and social mobility, as well as the role of the blogger as consumer curator and “inspiring” of ascension trajectories.O artigo pretende compreender os sentidos do consumo no perfil @blogueiradebaixarenda nas redes sociais online Instagram e Youtube, considerando suas articulações com dinâmicas de mobilidade social.  Trata-se de analisar quais elementos compõem o “lifestyle baixa renda” enquanto categoria nativa, dentro do contexto dos “influenciadores digitais”. Através de pesquisa de observação online, foram analisadas publicações, hashtags e comentários nas duas plataformas, procurando-se explorar de que modo as práticas de consumo aparecem como mediadoras de  dinâmicas de hieraquização social e construções identitárias. Entre os resultados, as articulações entre materialidade e mobilidade social, bem como o papel da blogueira como curadora de consumo e “inspiradora” de trajetórias de ascensão.Escola Superior de Propaganda e Marketing2022-08-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/259810.18568/cmc.v19i55.2598Comunicação Mídia e Consumo; Vol. 19 No. 55 (2022): MAIO/AGOSTOComunicação Mídia e Consumo; Vol. 19 Núm. 55 (2022): MAIO/AGOSTOComunicação Mídia e Consumo; v. 19 n. 55 (2022): MAIO/AGOSTO1983-707010.18568/cmc.v19i55reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/2598/pdfhttps://revistacmc.espm.br/revistacmc/article/view/2598/1182Copyright (c) 2022 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessBarros, Carla2022-09-26T16:18:43Zoai:ojs.revistacmc.espm.br:article/2598Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2022-09-26T16:18:43Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
Consumo, alteridade e ascensão social no perfil @BlogueiraDeBaixaRenda
title Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
spellingShingle Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
Barros, Carla
Barros, Carla
title_short Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
title_full Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
title_fullStr Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
title_full_unstemmed Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
title_sort Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile
author Barros, Carla
author_facet Barros, Carla
Barros, Carla
author_role author
dc.contributor.author.fl_str_mv Barros, Carla
description The article aims to understand the meanings of consumption in the profile @blogueiradebaixarenda on online social networks Instagram and Youtube, considering its articulations with social mobility dynamics. It`s about analyzing which elements construct the “low-income lifestyle” as a native cate-gory, within the context of the “digital influencers”. Through online observation research, publications, hashtags and comments were analyzed on both platforms, seeking to explore how consumption practices appear as mediators of social dy-namics and identity constructions. Among the results, the articulations between materiality and social mobility, as well as the role of the blogger as consumer curator and “inspiring” of ascension trajectories.
publishDate 2022
dc.date.none.fl_str_mv 2022-08-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2598
10.18568/cmc.v19i55.2598
url https://revistacmc.espm.br/revistacmc/article/view/2598
identifier_str_mv 10.18568/cmc.v19i55.2598
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2598/pdf
https://revistacmc.espm.br/revistacmc/article/view/2598/1182
dc.rights.driver.fl_str_mv Copyright (c) 2022 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 19 No. 55 (2022): MAIO/AGOSTO
Comunicação Mídia e Consumo; Vol. 19 Núm. 55 (2022): MAIO/AGOSTO
Comunicação Mídia e Consumo; v. 19 n. 55 (2022): MAIO/AGOSTO
1983-7070
10.18568/cmc.v19i55
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
_version_ 1822179467597971456
dc.identifier.doi.none.fl_str_mv 10.18568/cmc.v19i55.2598

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