In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success

Detalhes bibliográficos
Autor(a) principal: Junqueira, Antonio Hélio
Data de Publicação: 2023
Outros Autores: Duarte Freitas, Maria do Carmo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Comunicação, Mídia e Consumo (Online)
Texto Completo: https://revistacmc.espm.br/revistacmc/article/view/2714
Resumo: TikTok has internationally become a digital platform with a remarkable expansion of consumption, recognized as capable of forming public opinion, echoing current agendas and debates and favoring the propagation of trends in the most diverse fields of social life. Music constitutes an essential part of the experience of the visitors of this digital platform, in which the compositions appear in short videos, edited, remixed, pasteurized or distorted, participating and supporting the most different types of performances of the regulars. The article explores, based on a critical review of the scientific literature on the subject, the implications and impacts of these new practices, uses and consumption of music in the context of the platformization of the cultural industry under intense algorithmic mediation, phenomena to which TikTok contributes in an important and decisive way.
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spelling In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical successNo TikTok do seu coração: do jabá às trends. Estratégias e manipulação algorítmica na produção do sucesso musical.Indústria fonográficaaudiovisualvídeos curtosindústria culturalPhonographic industryaudio-visualshort videoscultural industryTikTok has internationally become a digital platform with a remarkable expansion of consumption, recognized as capable of forming public opinion, echoing current agendas and debates and favoring the propagation of trends in the most diverse fields of social life. Music constitutes an essential part of the experience of the visitors of this digital platform, in which the compositions appear in short videos, edited, remixed, pasteurized or distorted, participating and supporting the most different types of performances of the regulars. The article explores, based on a critical review of the scientific literature on the subject, the implications and impacts of these new practices, uses and consumption of music in the context of the platformization of the cultural industry under intense algorithmic mediation, phenomena to which TikTok contributes in an important and decisive way.O TikTok tornou-se internacionalmente plataforma digital de notável expansão de consumo, reconhecida como capaz de formar opinião pública, ecoar pautas e debates do momento e favorecer a propagação de tendências nos mais diversos campos da vida social. A música constitui parte essencial da experiência dos frequentadores dessa plataforma digital, na qual as composições surgem em vídeos curtos, editadas, remixadas, pasteurizadas ou distorcidas, participando e dando suporte aos mais diferentes tipos de performances dos frequentadores. O artigo explora, a partir da revisão crítica da literatura científica sobre o tema, as implicações e impactos dessas novas práticas, usos e consumo de música no âmbito da plataformização da indústria cultural sob a intensa mediação algorítmica, fenômenos para os quais o TikTok contribui de forma importante e decisiva.Escola Superior de Propaganda e Marketing2023-04-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistacmc.espm.br/revistacmc/article/view/271410.18568/cmc.v20i57.2714Comunicação Mídia e Consumo; Vol. 20 No. 57 (2023): JANEIRO/ABRILComunicação Mídia e Consumo; Vol. 20 Núm. 57 (2023): JANEIRO/ABRILComunicação Mídia e Consumo; v. 20 n. 57 (2023): JANEIRO/ABRIL1983-707010.18568/cmc.v20i57reponame:Comunicação, Mídia e Consumo (Online)instname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMporenghttps://revistacmc.espm.br/revistacmc/article/view/2714/1212https://revistacmc.espm.br/revistacmc/article/view/2714/1221Copyright (c) 2023 Comunicação Mídia e Consumoinfo:eu-repo/semantics/openAccessJunqueira, Antonio HélioDuarte Freitas, Maria do Carmo2024-02-12T13:30:24Zoai:ojs.revistacmc.espm.br:article/2714Revistahttps://revistacmc.espm.br/revistacmc/oaiPRIhttp://revistacmc.espm.br/index.php/revistacmc/oaithoff@espm.br||revistacmc@espm.br1983-70701806-4981opendoar:2024-02-12T13:30:24Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.none.fl_str_mv In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
No TikTok do seu coração: do jabá às trends. Estratégias e manipulação algorítmica na produção do sucesso musical.
title In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
spellingShingle In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
Junqueira, Antonio Hélio
Indústria fonográfica
audiovisual
vídeos curtos
indústria cultural
Phonographic industry
audio-visual
short videos
cultural industry
title_short In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
title_full In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
title_fullStr In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
title_full_unstemmed In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
title_sort In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
author Junqueira, Antonio Hélio
author_facet Junqueira, Antonio Hélio
Duarte Freitas, Maria do Carmo
author_role author
author2 Duarte Freitas, Maria do Carmo
author2_role author
dc.contributor.author.fl_str_mv Junqueira, Antonio Hélio
Duarte Freitas, Maria do Carmo
dc.subject.por.fl_str_mv Indústria fonográfica
audiovisual
vídeos curtos
indústria cultural
Phonographic industry
audio-visual
short videos
cultural industry
topic Indústria fonográfica
audiovisual
vídeos curtos
indústria cultural
Phonographic industry
audio-visual
short videos
cultural industry
description TikTok has internationally become a digital platform with a remarkable expansion of consumption, recognized as capable of forming public opinion, echoing current agendas and debates and favoring the propagation of trends in the most diverse fields of social life. Music constitutes an essential part of the experience of the visitors of this digital platform, in which the compositions appear in short videos, edited, remixed, pasteurized or distorted, participating and supporting the most different types of performances of the regulars. The article explores, based on a critical review of the scientific literature on the subject, the implications and impacts of these new practices, uses and consumption of music in the context of the platformization of the cultural industry under intense algorithmic mediation, phenomena to which TikTok contributes in an important and decisive way.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2714
10.18568/cmc.v20i57.2714
url https://revistacmc.espm.br/revistacmc/article/view/2714
identifier_str_mv 10.18568/cmc.v20i57.2714
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://revistacmc.espm.br/revistacmc/article/view/2714/1212
https://revistacmc.espm.br/revistacmc/article/view/2714/1221
dc.rights.driver.fl_str_mv Copyright (c) 2023 Comunicação Mídia e Consumo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Comunicação Mídia e Consumo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
publisher.none.fl_str_mv Escola Superior de Propaganda e Marketing
dc.source.none.fl_str_mv Comunicação Mídia e Consumo; Vol. 20 No. 57 (2023): JANEIRO/ABRIL
Comunicação Mídia e Consumo; Vol. 20 Núm. 57 (2023): JANEIRO/ABRIL
Comunicação Mídia e Consumo; v. 20 n. 57 (2023): JANEIRO/ABRIL
1983-7070
10.18568/cmc.v20i57
reponame:Comunicação, Mídia e Consumo (Online)
instname:Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
instname_str Escola Superior de Propaganda e Marketing (ESPM)
instacron_str ESPM
institution ESPM
reponame_str Comunicação, Mídia e Consumo (Online)
collection Comunicação, Mídia e Consumo (Online)
repository.name.fl_str_mv Comunicação, Mídia e Consumo (Online) - Escola Superior de Propaganda e Marketing (ESPM)
repository.mail.fl_str_mv thoff@espm.br||revistacmc@espm.br
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