“Isso a Globo não mostra”: convocações afetivas ao consumo de fake news e descredibilização da grande mídia nas eleições 2018

• Autor(a) principal: Loureiro, Eliana Regina Lopes
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
• Texto Completo: http://tede2.espm.br/handle/tede/494
• topic: comunicação e consumo; fake news; política; jornalismo; comunicação digital; communication and consumption; fake news; politics; journalism; digital communication; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research had the aim of investigate affective strategies for the consumption and sharing of fake news during the 2018 presidential elections, based on mapping the tweets broadcast in the period, which contained the expression “This Globo doesn’t show”. We believe that this expression works as an invitation to spread false news and mediates affections related to the discredit of the mainstream media as a legitimate source of information. We start from the assumption that the consumption of fake news is entangled with convocation aspects of an affective tone that are different from the convocation appeals traditionally generated by the mainstream press, and that it needs to be investigated. For that, an analysis of prosodic elements using the Tone Analyzer tool of IBM Watson is used as methodology and, subsequently, of the pathological effects under the semiotics of emotional bias. With this, it’s expected to understand how the affections related to the loss of legitimacy of the mainstream media participated in the sharing of fake news during the 2018 election period.