Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/736 |
Resumo: | Historically, there have been many differences between participation of fathers and mothers in family dynamics in relation to raising children in early childhood. In the context of proliferating discussions on social media platforms about the ways of being a father today, this dissertation addresses the media coaching of subjectivities (Castro, 2018) in the context of what we are calling "idealized fatherhood" and investigates online interactions in profile posts that discuss contemporary paternal roles on social media platforms. The main objective is to promote a critical reflection on idealizations about fathers' participation in raising children in today's society. The study is based on the perspectives of communication and consumption, analyzing discourses in circulation on social media platforms about the forms of fatherhood considered "instagrammable". To achieve this, the research adopts a methodology that combines a literature review, secondary data analysis and online empirical research with a qualitative approach that examines the promotion of fatherhood ideals in a selection of profiles that discuss the topic on Instagram. The conclusion is that the utopia of shared parenting in an equitable way requires tensioning the deep-rooted stereotypes that place responsibility for raising children mainly on the mother figure. Still, from the perspective of common sense problematized in this work, the father's participation, even if punctually and sporadically, is seen as "help" that would qualify him as exceptional. At the same time, the mother would do no more than her "obligation" to assist, taking care of everything, experiencing the "double shift", in which she accumulates professional activities and takes care of the home and children. In contrast, the father's only responsibility is the professional shift. Considering the potential of media communication in the production of subjectivities, we believe it is essential to contribute to the creation of more tender and participatory forms of fatherhood that contribute to the reversal of stereotypes and prejudices that limit the free circulation of affections, balanced family dynamics and the distribution of responsibility for the enchanting and challenging journey of parenthood in our days. |
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Castro, Gisela Grangeiro da SilvaCarrascoza, João Luiz AnzanelloMendonça, Maria Collier de37450275821https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K9946778J0&tokenCaptchar=03AFcWeA5GH15-e16IqTZKIgyzb6IjXXk5FodSIZCdNgwk1uwgG9clMIqNyJC5mYhgxVtlsabIjVCYuMHE2ZcMRBxgIghfwJjCjitjOdy2j7APmPVPHBqaimVw4CG0Epozjux7h9RitnTogJZMtEq7qLNQCKvdpcQzX1FAh_-AkW-7xfDhDj884QHofsCd_x_d9gzW_a2z9xPdt-EMh00BMVcZsTURazFFte462NaWCETkybNiWyWiLa9H_gaDYnraFsydMiwPZpJJDcTU-7HncW4mEKfyZedvTR2_Yu351o5vcfXneB0-MXXNuTvRlOIXJQQAfH6yFAPGqltH1EoF7s4KffLM7DHzRi3SBOyd0GHk3dmcr8arNvqMc6v3zPfe-ej3edXzKH8_2FoPADDw-TDXlapyRDfA7dfsHkhnlWctlYyv2Q_qxvkVj1OajVA_lWYJGRNjDsmFMNOExteAaD0UrzPnUjgD9_9py1-bTSgMkXj4gvHEJOkOhgxdEvOb_ydv0rohoudfsbNtFF7bMpZIznXLyotOqEpaWqG_anxZsWcrzCzqZKPnMhE7MmdXjU0-miN4V7M7Uhy5TRVRnclLscu9gvoKDZ3xetT14TPnsBGMk8XjiWJWna2CD1CYPjWPEpFlLcKhjstFWTxL1wPGLsQAMey_gW7M7hUsIBZqUpXQmfswxPIBueno, Jéssica Alves2024-05-31T18:59:06Z2023-12-13Bueno, Jéssica Alves. Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais. 2023. [182 f.]. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/736Historically, there have been many differences between participation of fathers and mothers in family dynamics in relation to raising children in early childhood. In the context of proliferating discussions on social media platforms about the ways of being a father today, this dissertation addresses the media coaching of subjectivities (Castro, 2018) in the context of what we are calling "idealized fatherhood" and investigates online interactions in profile posts that discuss contemporary paternal roles on social media platforms. The main objective is to promote a critical reflection on idealizations about fathers' participation in raising children in today's society. The study is based on the perspectives of communication and consumption, analyzing discourses in circulation on social media platforms about the forms of fatherhood considered "instagrammable". To achieve this, the research adopts a methodology that combines a literature review, secondary data analysis and online empirical research with a qualitative approach that examines the promotion of fatherhood ideals in a selection of profiles that discuss the topic on Instagram. The conclusion is that the utopia of shared parenting in an equitable way requires tensioning the deep-rooted stereotypes that place responsibility for raising children mainly on the mother figure. Still, from the perspective of common sense problematized in this work, the father's participation, even if punctually and sporadically, is seen as "help" that would qualify him as exceptional. At the same time, the mother would do no more than her "obligation" to assist, taking care of everything, experiencing the "double shift", in which she accumulates professional activities and takes care of the home and children. In contrast, the father's only responsibility is the professional shift. Considering the potential of media communication in the production of subjectivities, we believe it is essential to contribute to the creation of more tender and participatory forms of fatherhood that contribute to the reversal of stereotypes and prejudices that limit the free circulation of affections, balanced family dynamics and the distribution of responsibility for the enchanting and challenging journey of parenthood in our days.Historicamente identifica-se muitas diferenças entre a participação de pais e mães nas dinâmicas familiares em relação à criação dos filhos, na primeira infância. No contexto em que proliferam discussões nas plataformas de mídias sociais sobre as formas de ser pai atualmente, a dissertação aborda o coaching midiático de subjetividades (Castro, 2018) no recorte do que estamos denominando como "paternidade idealizada" e investiga as interações online em publicações de perfis que discutem sobre os papéis paternos contemporâneo em plataformas de redes sociais. O objetivo principal é promover uma reflexão crítica sobre as idealizações acerca da participação dos pais na criação dos filhos na sociedade atual. O estudo se baseia nas perspectivas da comunicação e do consumo, analisando discursos em circulação em plataformas de redes sociais sobre as formas de paternidade consideradas como “instagramáveis”. Para alcançar esse propósito, a pesquisa adota uma metodologia que combina revisão de literatura, análise de dados secundários e uma pesquisa empírica online de abordagem qualitativa que examina a promoção de ideários de paternidade em uma seleção de perfis que discutem o tema no Instagram. Conclui-se que a utopia da parentalidade compartilhada de forma equânime requer que se tensione os estereótipos arraigados que localizam principalmente na figura da mãe a responsabilidade na criação dos filhos. Ainda sob a ótica do senso comum problematizada neste trabalho, a participação do pai, mesmo que de forma pontual e esporádica, é vista como “ajuda” que o qualificaria como excepcional, enquanto a mãe não faria mais do que sua “obrigação” em se ocupar da criação dos filhos, vivenciando a chamada “dupla jornada”, na qual acumula atividades profissionais e o cuidado da casa e dos filhos, enquanto ao pai só caberia como dever a jornada profissional. Considerando o potencial da comunicação midiática na produção de subjetividades, entendemos ser importante contribuir para a constituição de formas mais ternas e participativas de paternidade que colaborem para a reversão de estereótipos e preconceitos que limitam a livre circulação dos afetos, a existência de dinâmicas familiares equilibradas e a distribuição da responsabilidade posta pela encantadora e desafiadora jornada da parentalidade em nossos dias.Submitted by Débora Silva (deborasilva@espm.br) on 2024-05-31T18:58:26Z No. of bitstreams: 1 Jessica Alves Bueno.pdf: 4419175 bytes, checksum: bfc12e1281289eb4505500c5ecab1617 (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2024-05-31T18:58:43Z (GMT) No. of bitstreams: 1 Jessica Alves Bueno.pdf: 4419175 bytes, checksum: bfc12e1281289eb4505500c5ecab1617 (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2024-05-31T18:58:54Z (GMT) No. of bitstreams: 1 Jessica Alves Bueno.pdf: 4419175 bytes, checksum: bfc12e1281289eb4505500c5ecab1617 (MD5)Made available in DSpace on 2024-05-31T18:59:06Z (GMT). No. of bitstreams: 1 Jessica Alves Bueno.pdf: 4419175 bytes, checksum: bfc12e1281289eb4505500c5ecab1617 (MD5) Previous issue date: 2023-12-13application/pdfhttp://tede2.espm.br/retrieve/2615/Jessica%20Alves%20Bueno.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação e consumo; parentalidade; paternidade; plataformas de redes sociais; coaching midiático de subjetividadescommunication and consumption; parenting; fatherhood; social media platforms; media coaching of subjectivitiesCIENCIAS SOCIAIS APLICADAS::COMUNICACAOPais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociaisConnected and Instagrammable Fathers: Idealized fatherhood on social media platformsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILJessica Alves Bueno.pdf.jpgJessica Alves Bueno.pdf.jpgimage/jpeg4033http://tede2.espm.br:8080/tede/bitstream/tede/736/4/Jessica+Alves+Bueno.pdf.jpg1a01af8fd8e83cebb61985002af53d29MD54TEXTJessica Alves Bueno.pdf.txtJessica Alves Bueno.pdf.txttext/plain401633http://tede2.espm.br:8080/tede/bitstream/tede/736/3/Jessica+Alves+Bueno.pdf.txte47d6a2f117337eda6485a09c271877eMD53ORIGINALJessica Alves Bueno.pdfJessica Alves Bueno.pdfapplication/pdf4419175http://tede2.espm.br:8080/tede/bitstream/tede/736/2/Jessica+Alves+Bueno.pdfbfc12e1281289eb4505500c5ecab1617MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/736/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/7362024-06-01 01:00:20.991oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2024-06-01T04:00:20Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais |
dc.title.alternative.eng.fl_str_mv |
Connected and Instagrammable Fathers: Idealized fatherhood on social media platforms |
title |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais |
spellingShingle |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais Bueno, Jéssica Alves comunicação e consumo; parentalidade; paternidade; plataformas de redes sociais; coaching midiático de subjetividades communication and consumption; parenting; fatherhood; social media platforms; media coaching of subjectivities CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais |
title_full |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais |
title_fullStr |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais |
title_full_unstemmed |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais |
title_sort |
Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais |
author |
Bueno, Jéssica Alves |
author_facet |
Bueno, Jéssica Alves |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Castro, Gisela Grangeiro da Silva |
dc.contributor.referee1.fl_str_mv |
Carrascoza, João Luiz Anzanello |
dc.contributor.referee2.fl_str_mv |
Mendonça, Maria Collier de |
dc.contributor.authorID.fl_str_mv |
37450275821 |
dc.contributor.authorLattes.fl_str_mv |
https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K9946778J0&tokenCaptchar=03AFcWeA5GH15-e16IqTZKIgyzb6IjXXk5FodSIZCdNgwk1uwgG9clMIqNyJC5mYhgxVtlsabIjVCYuMHE2ZcMRBxgIghfwJjCjitjOdy2j7APmPVPHBqaimVw4CG0Epozjux7h9RitnTogJZMtEq7qLNQCKvdpcQzX1FAh_-AkW-7xfDhDj884QHofsCd_x_d9gzW_a2z9xPdt-EMh00BMVcZsTURazFFte462NaWCETkybNiWyWiLa9H_gaDYnraFsydMiwPZpJJDcTU-7HncW4mEKfyZedvTR2_Yu351o5vcfXneB0-MXXNuTvRlOIXJQQAfH6yFAPGqltH1EoF7s4KffLM7DHzRi3SBOyd0GHk3dmcr8arNvqMc6v3zPfe-ej3edXzKH8_2FoPADDw-TDXlapyRDfA7dfsHkhnlWctlYyv2Q_qxvkVj1OajVA_lWYJGRNjDsmFMNOExteAaD0UrzPnUjgD9_9py1-bTSgMkXj4gvHEJOkOhgxdEvOb_ydv0rohoudfsbNtFF7bMpZIznXLyotOqEpaWqG_anxZsWcrzCzqZKPnMhE7MmdXjU0-miN4V7M7Uhy5TRVRnclLscu9gvoKDZ3xetT14TPnsBGMk8XjiWJWna2CD1CYPjWPEpFlLcKhjstFWTxL1wPGLsQAMey_gW7M7hUsIBZqUpXQmfswxPI |
dc.contributor.author.fl_str_mv |
Bueno, Jéssica Alves |
contributor_str_mv |
Castro, Gisela Grangeiro da Silva Carrascoza, João Luiz Anzanello Mendonça, Maria Collier de |
dc.subject.por.fl_str_mv |
comunicação e consumo; parentalidade; paternidade; plataformas de redes sociais; coaching midiático de subjetividades |
topic |
comunicação e consumo; parentalidade; paternidade; plataformas de redes sociais; coaching midiático de subjetividades communication and consumption; parenting; fatherhood; social media platforms; media coaching of subjectivities CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication and consumption; parenting; fatherhood; social media platforms; media coaching of subjectivities |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
Historically, there have been many differences between participation of fathers and mothers in family dynamics in relation to raising children in early childhood. In the context of proliferating discussions on social media platforms about the ways of being a father today, this dissertation addresses the media coaching of subjectivities (Castro, 2018) in the context of what we are calling "idealized fatherhood" and investigates online interactions in profile posts that discuss contemporary paternal roles on social media platforms. The main objective is to promote a critical reflection on idealizations about fathers' participation in raising children in today's society. The study is based on the perspectives of communication and consumption, analyzing discourses in circulation on social media platforms about the forms of fatherhood considered "instagrammable". To achieve this, the research adopts a methodology that combines a literature review, secondary data analysis and online empirical research with a qualitative approach that examines the promotion of fatherhood ideals in a selection of profiles that discuss the topic on Instagram. The conclusion is that the utopia of shared parenting in an equitable way requires tensioning the deep-rooted stereotypes that place responsibility for raising children mainly on the mother figure. Still, from the perspective of common sense problematized in this work, the father's participation, even if punctually and sporadically, is seen as "help" that would qualify him as exceptional. At the same time, the mother would do no more than her "obligation" to assist, taking care of everything, experiencing the "double shift", in which she accumulates professional activities and takes care of the home and children. In contrast, the father's only responsibility is the professional shift. Considering the potential of media communication in the production of subjectivities, we believe it is essential to contribute to the creation of more tender and participatory forms of fatherhood that contribute to the reversal of stereotypes and prejudices that limit the free circulation of affections, balanced family dynamics and the distribution of responsibility for the enchanting and challenging journey of parenthood in our days. |
publishDate |
2023 |
dc.date.issued.fl_str_mv |
2023-12-13 |
dc.date.accessioned.fl_str_mv |
2024-05-31T18:59:06Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Bueno, Jéssica Alves. Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais. 2023. [182 f.]. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/736 |
identifier_str_mv |
Bueno, Jéssica Alves. Pais conectados e instagramáveis: a paternidade idealizada em plataformas de redes sociais. 2023. [182 f.]. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/736 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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1478719854366591830 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
-4455193753091852328 |
dc.relation.cnpq.fl_str_mv |
-4056021055502874573 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Mestrado em Comunicação e Práticas de Consumo |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
acervodigital@espm.br||hribeiro@espm.br |
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1809112867465592832 |