A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/220 |
Resumo: | The work objective was to investigate the consumption material, symbolic and affective present in the wedding party, and to recognize the consumer goods such as social and ritual this time exposed on Instagram markers, understanding the wedding party as a privileged space of consumption and memory. This is a qualitative research whose research instruments were the literature, the main theoretical frameworks work of Douglas and Isherwood, understanding the consumer as ritual; Rose Rocha, on consumer images and still articulated the concept of memory culture, ritual and celebration, through the work of Yuri Lotman, of Jerusha Ferreira, Monica Nunes, Ecléa Bosi, among other authors that link the interconnection of memory autobiographical and cultural; documentary research, which consisted of the removal of the wedding party photos on Instagram. Two brides Instagram users were chosen by purposive sampling, because they have in their profiles significant amounts of pictures of the wedding party to be analyzed, exposing the various wedding ritual steps on Instagram and other festivities that are part of it. By studying the images, it was observed that the brides memories bolster a logic of consumption, in which the goods and objects contribute to this joint. It was possible to conclude that the images shared by brides can reveal aspects of a symbolic consumption and equipment belonging to the party and, likewise, update the circulation of this text memory of culture. |
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Nunes, Mônica Rebecca FerrariRocha, Rose de MeloPerazzo, Priscila Ferreirahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4790359D7022.298.173-37http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4992034A4Lira, Penélope Maria Melo e2016-11-28T19:17:33Z2015-03-25Lira, Penélope Maria Melo e. A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram. 2015. 119 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2015.http://tede2.espm.br/handle/tede/220The work objective was to investigate the consumption material, symbolic and affective present in the wedding party, and to recognize the consumer goods such as social and ritual this time exposed on Instagram markers, understanding the wedding party as a privileged space of consumption and memory. This is a qualitative research whose research instruments were the literature, the main theoretical frameworks work of Douglas and Isherwood, understanding the consumer as ritual; Rose Rocha, on consumer images and still articulated the concept of memory culture, ritual and celebration, through the work of Yuri Lotman, of Jerusha Ferreira, Monica Nunes, Ecléa Bosi, among other authors that link the interconnection of memory autobiographical and cultural; documentary research, which consisted of the removal of the wedding party photos on Instagram. Two brides Instagram users were chosen by purposive sampling, because they have in their profiles significant amounts of pictures of the wedding party to be analyzed, exposing the various wedding ritual steps on Instagram and other festivities that are part of it. By studying the images, it was observed that the brides memories bolster a logic of consumption, in which the goods and objects contribute to this joint. It was possible to conclude that the images shared by brides can reveal aspects of a symbolic consumption and equipment belonging to the party and, likewise, update the circulation of this text memory of culture.O objetivo do trabalho foi investigar o consumo material, simbólico e afetivo presente na festa de casamento, bem como reconhecer os bens de consumo como marcadores sociais e de tempo deste ritual expostos no Instagram, entendendo a festa de casamento como um espaço privilegiado do consumo e da memória. Trata-se de uma pesquisa qualitativa, cujos instrumentos de pesquisa foram a pesquisa bibliográfica, tendo como marcos teóricos principais os trabalhos de Douglas e Isherwood, entendendo o consumo como ritual; Rose Rocha, sobre consumo de imagens e ainda o conceito de memória articulado à cultura, ao ritual e à festa, por meio dos trabalhos de Iuri Lotman, de Jerusa Ferreira, Mônica Nunes, Éclea Bosi, entre outros autores que apontam a interconexão da memória autobiográfica e cultural; a pesquisa documental, que consistiu no levantamento das fotos de festa de casamento no Instagram. Foram escolhidas duas noivas usuárias do Instagram, como corpus desta pesquisa, mediante amostragem intencional, por terem em seus perfis quantidades significativas de fotos da festa matrimonial para serem analisadas, expondo as diversas etapas do ritual do casamento no Instagram, bem como de outras festividades que dele fazem parte. Através do estudo das imagens, observou-se que as memórias das noivas se amparam numa lógica do consumo, em que os bens e objetos contribuem para essa articulação. Os resultados encontrados permitem concluir que as imagens compartilhadas pelas noivas podem revelar aspectos de um consumo simbólico e material pertencentes à festa e, do mesmo modo, atualizar a circulação da memória deste texto da cultura.Submitted by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T19:14:58Z No. of bitstreams: 1 Penelope Maria Melo e Lira.pdf: 6012549 bytes, checksum: 8706ef8ecc9277cbee7d4c362baaf506 (MD5)Approved for entry into archive by Odilio Hilario Moreira Júnior (odilio@espm.br) on 2016-11-28T19:15:08Z (GMT) No. of bitstreams: 1 Penelope Maria Melo e Lira.pdf: 6012549 bytes, checksum: 8706ef8ecc9277cbee7d4c362baaf506 (MD5)Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2016-11-28T19:17:08Z (GMT) No. of bitstreams: 1 Penelope Maria Melo e Lira.pdf: 6012549 bytes, checksum: 8706ef8ecc9277cbee7d4c362baaf506 (MD5)Made available in DSpace on 2016-11-28T19:17:33Z (GMT). No. of bitstreams: 1 Penelope Maria Melo e Lira.pdf: 6012549 bytes, checksum: 8706ef8ecc9277cbee7d4c362baaf506 (MD5) Previous issue date: 2015-03-25application/pdfhttp://tede2.espm.br/retrieve/547/Penelope%20Maria%20Melo%20e%20Lira.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado em Comunicação e Práticas de ConsumoESPMBrasilESPM::Pós-Graduação Stricto Sensucomunicação e consumo; memória; festa de casamento; ritual; Instagramcommunication and consumption; memory; wedding party; ritual; InstagramCIENCIAS SOCIAIS APLICADAS::COMUNICACAOA festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no InstagramThe festival of contemporary marriage as ritual consumption and memory : an analysis of party pictures on Instagraminfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis1478719854366591830500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMLICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/220/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51ORIGINALPenelope Maria Melo e Lira.pdfPenelope Maria Melo e Lira.pdfapplication/pdf6012549http://tede2.espm.br:8080/tede/bitstream/tede/220/2/Penelope+Maria+Melo+e+Lira.pdf8706ef8ecc9277cbee7d4c362baaf506MD52TEXTPenelope Maria Melo e Lira.pdf.txtPenelope Maria Melo e Lira.pdf.txttext/plain190713http://tede2.espm.br:8080/tede/bitstream/tede/220/3/Penelope+Maria+Melo+e+Lira.pdf.txt033f9c7097112bf5458f484e31740db5MD53THUMBNAILPenelope Maria Melo e Lira.pdf.jpgPenelope Maria Melo e Lira.pdf.jpgimage/jpeg1943http://tede2.espm.br:8080/tede/bitstream/tede/220/4/Penelope+Maria+Melo+e+Lira.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD54tede/2202016-11-29 01:00:33.387oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2016-11-29T03:00:33Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram |
dc.title.alternative.eng.fl_str_mv |
The festival of contemporary marriage as ritual consumption and memory : an analysis of party pictures on Instagram |
title |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram |
spellingShingle |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram Lira, Penélope Maria Melo e comunicação e consumo; memória; festa de casamento; ritual; Instagram communication and consumption; memory; wedding party; ritual; Instagram CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram |
title_full |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram |
title_fullStr |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram |
title_full_unstemmed |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram |
title_sort |
A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram |
author |
Lira, Penélope Maria Melo e |
author_facet |
Lira, Penélope Maria Melo e |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Nunes, Mônica Rebecca Ferrari |
dc.contributor.referee1.fl_str_mv |
Rocha, Rose de Melo |
dc.contributor.referee2.fl_str_mv |
Perazzo, Priscila Ferreira |
dc.contributor.referee2Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4790359D7 |
dc.contributor.authorID.fl_str_mv |
022.298.173-37 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4992034A4 |
dc.contributor.author.fl_str_mv |
Lira, Penélope Maria Melo e |
contributor_str_mv |
Nunes, Mônica Rebecca Ferrari Rocha, Rose de Melo Perazzo, Priscila Ferreira |
dc.subject.por.fl_str_mv |
comunicação e consumo; memória; festa de casamento; ritual; Instagram |
topic |
comunicação e consumo; memória; festa de casamento; ritual; Instagram communication and consumption; memory; wedding party; ritual; Instagram CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication and consumption; memory; wedding party; ritual; Instagram |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The work objective was to investigate the consumption material, symbolic and affective present in the wedding party, and to recognize the consumer goods such as social and ritual this time exposed on Instagram markers, understanding the wedding party as a privileged space of consumption and memory. This is a qualitative research whose research instruments were the literature, the main theoretical frameworks work of Douglas and Isherwood, understanding the consumer as ritual; Rose Rocha, on consumer images and still articulated the concept of memory culture, ritual and celebration, through the work of Yuri Lotman, of Jerusha Ferreira, Monica Nunes, Ecléa Bosi, among other authors that link the interconnection of memory autobiographical and cultural; documentary research, which consisted of the removal of the wedding party photos on Instagram. Two brides Instagram users were chosen by purposive sampling, because they have in their profiles significant amounts of pictures of the wedding party to be analyzed, exposing the various wedding ritual steps on Instagram and other festivities that are part of it. By studying the images, it was observed that the brides memories bolster a logic of consumption, in which the goods and objects contribute to this joint. It was possible to conclude that the images shared by brides can reveal aspects of a symbolic consumption and equipment belonging to the party and, likewise, update the circulation of this text memory of culture. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-03-25 |
dc.date.accessioned.fl_str_mv |
2016-11-28T19:17:33Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Lira, Penélope Maria Melo e. A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram. 2015. 119 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2015. |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/220 |
identifier_str_mv |
Lira, Penélope Maria Melo e. A festa de casamento contemporânea como ritual de consumo e da memória: uma análise das imagens da festa no Instagram. 2015. 119 f. Dissertação (Programa de Mestrado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, São Paulo, 2015. |
url |
http://tede2.espm.br/handle/tede/220 |
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500 500 600 |
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openAccess |
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Escola Superior de Propaganda e Marketing |
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Programa de Mestrado em Comunicação e Práticas de Consumo |
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ESPM |
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Escola Superior de Propaganda e Marketing |
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