O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho

Detalhes bibliográficos
Autor(a) principal: Gomes, Gisela Schulzinger Martino
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/603
Resumo: The political, economic and social transformations that began at the end of the 20th century, resulting from the advancement of technology and the internet, had a significant impact on people's behavior. For this reason, they have influenced bond and relationship forms among people, as well as practices, professional activities, and work arrangements. One of the consequences was the emergence of a new physical workspace configuration: coworking. In coworking, the physical workspace and infrastructure and office services, are shared by independent professionals from different areas of activity, such as entrepreneurs, selfemployed professionals or freelancers, as well as small companies or specific areas from large corporations. They use the same physical space for work activities, share information and knowledge, thus enriching networks and transforming the place into a dynamic environment for co-creation, exchange of ideas, and learning. Considering the growth of this work model in Brazil and worldwide, this study proposes as a research to understand the impact of coworking on people's behavior and relationships in the work environment. Another aim was to investigate how this model affects conventional working models, as well as the tangible and intangible aspects that guide and motivate decisions to choose and adopt this format. The methodology used was a qualitative approach for deeper understanding of coworking space functioning and different groups of frequent users’ activities. An exploratory research of the literature and secondary data from newspapers, articles, academic journals, publications and social networks were also used.
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spelling Borges, Fábio MarianoMello, Cristina Helena P. deBlaso, Vivian074.348.588-26http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8048448Z5&tokenCaptchar=03AGdBq26Qw9gs3uQj0U86JFJ22HuMb6cO7RKkhPqHRie8VfuiUYEY0rHa3oXAqpYsQt1JQkWNrF1PW50Fygj3QZyHbaqhD-u91sApLkrUWj4OALj9QYEzwgrJ5zGnNRcF0vHLuQW8k4_OYWpBLFsFRYJQZEbP8y3IoXxOBiYkb7l-shGKBlhwDvgL4vFbCkMApICYm-C04wpW63M1Eayxhiwe1DLR8MfHrf5Hk8v-DziqnORzoJ4bEJ0YDajewadf9lSpd05XhWe4lVQcqMd1oco-uOCoHd4YYVeE_VfBtGmIrk1_ScUx64qfLknTaFVpg1Eun_FACVXDt6EUekABSPrVZg8g_osjm3qQB5-927l2QyMGBXtfZunitWismtbiXGX54Bzv36MJvDzsJl65mYzOiQiI45-94FauoyjVjAkT3GJu2YXmHZbv3yggx_QZdE7UxJCQUPTNbYSCOMXhvNGCy7OHX62kdQGomes, Gisela Schulzinger Martino2022-05-31T12:25:53Z2021-08-31Gomes, Gisela Schulzinger Martino. O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho. 2021. [74 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/603The political, economic and social transformations that began at the end of the 20th century, resulting from the advancement of technology and the internet, had a significant impact on people's behavior. For this reason, they have influenced bond and relationship forms among people, as well as practices, professional activities, and work arrangements. One of the consequences was the emergence of a new physical workspace configuration: coworking. In coworking, the physical workspace and infrastructure and office services, are shared by independent professionals from different areas of activity, such as entrepreneurs, selfemployed professionals or freelancers, as well as small companies or specific areas from large corporations. They use the same physical space for work activities, share information and knowledge, thus enriching networks and transforming the place into a dynamic environment for co-creation, exchange of ideas, and learning. Considering the growth of this work model in Brazil and worldwide, this study proposes as a research to understand the impact of coworking on people's behavior and relationships in the work environment. Another aim was to investigate how this model affects conventional working models, as well as the tangible and intangible aspects that guide and motivate decisions to choose and adopt this format. The methodology used was a qualitative approach for deeper understanding of coworking space functioning and different groups of frequent users’ activities. An exploratory research of the literature and secondary data from newspapers, articles, academic journals, publications and social networks were also used.As transformações políticas, econômicas e sociais iniciadas no final do século XX, provenientes do avanço da tecnologia e da internet, provocaram um impacto significativo no comportamento das pessoas. Por essa razão, influenciaram os formatos dos vínculos e das relações entre as pessoas, bem como as práticas e atividades profissionais e arranjos laborais. Uma das consequências disso foi o surgimento de uma nova configuração do espaço físico de trabalho: o coworking. No coworking, o espaço físico de trabalho, a infraestrutura e os serviços de escritório são compartilhados por profissionais independentes e de diferentes áreas de atuação, como empreendedores, profissionais liberais ou freelancers, como também pequenas empresas ou áreas específicas de grandes corporações. Estes utilizam o mesmo espaço físico para a prática das atividades de trabalho, compartilham informações e conhecimento, enriquecem as redes de contato, transformando o local em um ambiente dinâmico de cocriação, troca de ideias e aprendizado. Considerando essa realidade e o crescimento dessa modalidade no Brasil e no mundo, este estudo propõe como problema de pesquisa entender qual o impacto da modalidade de coworking no comportamento das pessoas e na construção das relações no ambiente de trabalho. Busca-se também analisar como o modelo afeta os modelos convencionais de trabalho e quais são os aspectos tangíveis e intangíveis que orientam e motivam as decisões de escolha para adotar esse formato. A metodologia utilizada foi uma abordagem qualitativa para aprofundar a compreensão do funcionamento de um espaço de coworking e das atividades de diferentes grupos de usuários frequentadores. Também foi utilizada pesquisa bibliográfica exploratória e consultas a dados secundários disponíveis em revistas, artigos, artigos acadêmicos, publicações e redes sociais.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2022-05-31T12:20:04Z No. of bitstreams: 1 GISELA SCHULZINGER MARTINO GOMES.pdf: 1875316 bytes, checksum: 72891830ceb8db98068872508f40e76a (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2022-05-31T12:24:32Z (GMT) No. of bitstreams: 1 GISELA SCHULZINGER MARTINO GOMES.pdf: 1875316 bytes, checksum: 72891830ceb8db98068872508f40e76a (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2022-05-31T12:24:41Z (GMT) No. of bitstreams: 1 GISELA SCHULZINGER MARTINO GOMES.pdf: 1875316 bytes, checksum: 72891830ceb8db98068872508f40e76a (MD5)Made available in DSpace on 2022-05-31T12:25:53Z (GMT). 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dc.title.por.fl_str_mv O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
dc.title.alternative.eng.fl_str_mv The impact of coworking formats on people's behavior in their relationships in the work environment
title O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
spellingShingle O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
Gomes, Gisela Schulzinger Martino
economia compartilhada; coworking; colaboração; cultura de coworking
shared economy; coworking; collaboration; coworking culture
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
title_full O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
title_fullStr O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
title_full_unstemmed O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
title_sort O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho
author Gomes, Gisela Schulzinger Martino
author_facet Gomes, Gisela Schulzinger Martino
author_role author
dc.contributor.advisor1.fl_str_mv Borges, Fábio Mariano
dc.contributor.referee1.fl_str_mv Mello, Cristina Helena P. de
dc.contributor.referee2.fl_str_mv Blaso, Vivian
dc.contributor.authorID.fl_str_mv 074.348.588-26
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dc.contributor.author.fl_str_mv Gomes, Gisela Schulzinger Martino
contributor_str_mv Borges, Fábio Mariano
Mello, Cristina Helena P. de
Blaso, Vivian
dc.subject.por.fl_str_mv economia compartilhada; coworking; colaboração; cultura de coworking
topic economia compartilhada; coworking; colaboração; cultura de coworking
shared economy; coworking; collaboration; coworking culture
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv shared economy; coworking; collaboration; coworking culture
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The political, economic and social transformations that began at the end of the 20th century, resulting from the advancement of technology and the internet, had a significant impact on people's behavior. For this reason, they have influenced bond and relationship forms among people, as well as practices, professional activities, and work arrangements. One of the consequences was the emergence of a new physical workspace configuration: coworking. In coworking, the physical workspace and infrastructure and office services, are shared by independent professionals from different areas of activity, such as entrepreneurs, selfemployed professionals or freelancers, as well as small companies or specific areas from large corporations. They use the same physical space for work activities, share information and knowledge, thus enriching networks and transforming the place into a dynamic environment for co-creation, exchange of ideas, and learning. Considering the growth of this work model in Brazil and worldwide, this study proposes as a research to understand the impact of coworking on people's behavior and relationships in the work environment. Another aim was to investigate how this model affects conventional working models, as well as the tangible and intangible aspects that guide and motivate decisions to choose and adopt this format. The methodology used was a qualitative approach for deeper understanding of coworking space functioning and different groups of frequent users’ activities. An exploratory research of the literature and secondary data from newspapers, articles, academic journals, publications and social networks were also used.
publishDate 2021
dc.date.issued.fl_str_mv 2021-08-31
dc.date.accessioned.fl_str_mv 2022-05-31T12:25:53Z
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dc.identifier.citation.fl_str_mv Gomes, Gisela Schulzinger Martino. O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho. 2021. [74 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/603
identifier_str_mv Gomes, Gisela Schulzinger Martino. O impacto dos formatos de coworking no comportamento das pessoas nas suas relações no ambiente de trabalho. 2021. [74 f.]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
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