Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/530 |
Resumo: | One of the main aspects studied in International Business (IB) refers to the way in which an organization is internationalized. The theories of development of the multinational enterprise (MNE), with an economic focus, are characterized by a model of investment decisions without considering the experience and knowledge acquired by MNE through the realization of Sequential Foreign Direct Investments (SFDI). This thesis seeks to fill a gap in IB theory, when considering the dynamics of SFDI in the internationalization of organizations. The objectives of this thesis are: (i) to evaluate the existing knowledge about SFDI (ii) to evaluate the relationship between sequential investments and the survival of subsidiaries considering the institutional elements and (iii) to evaluate the relationship between sequential investments and the performance of foreign subsidiaries considering the learning gained from the expansion of MNEs. The systematic analysis allowed the development of a framework relating sequential investments and institutional environment, path dependency, learning and location. The survival of the subsidiaries was assessed, and the results indicate that the country's situation in terms of economic development and the region where they operate still play a relevant role in the survival of the subsidiaries. In terms of sequential investments in the country, region and the world, there is no significant impact on the survival rate of subsidiaries. Regarding distances, the cultural-cognitive distance was significant in the survival of subsidiaries. In analyzing the relationship between ISDE and the subsidiary's performance, the research showed that its performance is positively related to the experience obtained with the sequential investments made in the country, region and world, for countries with higher Gross Domestic Product (GDP). Operating experience (local) positively affects the performance of subsidiaries in countries with higher GDPs. This study contributes to the academy by highlighting the importance of sequential investments in different contexts (local, regional and worldwide) and by relating sequential investments to learning, institutional distance and subsidiary survival in an assessment over a 75-year period. |
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Ogasavara, Mario HenriqueAvrichir , IlanFigueiredo, Júlio Cesar Bastos deBorini, Felipe MendesRibeiro, Fernanda Cecilia Ferreira4290213804http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4869361A6&tokenCaptchar=03AGdBq25Qs1TstCf7tKU5im_3sVIGqUlLAajlJyhYEp9WtfW7Nnw8IuIdqeN9Fsh5gEfImbqCLlH8ZersxERcj7gl8kkIBxWoThf1EdW0iWhvJE6IKutHZniYQgBX6ZWJv0JJwDPAvPV9eJM0Hrzbh87yq7r54eRykvOXP6OJga5ZerClw3dM5rVbvq7KAO8psN9tr898Ngf5fupJSYWX7CMuqCs61N0lvT0jk2oEdmTpEFYT44wTvqOPlMH7-_Iv0z0gcobB33NaNbNIDr4Z-7kVz1RxBP3IZgY3bxMBENjQwWqE77t08IaN3O4hrEGXuXZzyhoqCv2md9Qn2Wvtg4MoO9FbfHWgemt3KrSAJnOdlo9aZLFdSgwGL86w1s3ZguC21NHs_xG_EoBPNzOtlr3C_0-_paH7ODeT3lLi2agigIlHAzBwEs3qKCQuwrSWJa5HZ_d20BuHTgrWSnb1PRd86QKBSPBToQBattistuzzo, Flávio Jorge Freire D'Andrade2020-11-10T18:30:21Z2020-04-16Battistuzzo, Flávio Jorge Freire D'Andrade. Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais. 2020. [139 f.]. Tese ( Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/530One of the main aspects studied in International Business (IB) refers to the way in which an organization is internationalized. The theories of development of the multinational enterprise (MNE), with an economic focus, are characterized by a model of investment decisions without considering the experience and knowledge acquired by MNE through the realization of Sequential Foreign Direct Investments (SFDI). This thesis seeks to fill a gap in IB theory, when considering the dynamics of SFDI in the internationalization of organizations. The objectives of this thesis are: (i) to evaluate the existing knowledge about SFDI (ii) to evaluate the relationship between sequential investments and the survival of subsidiaries considering the institutional elements and (iii) to evaluate the relationship between sequential investments and the performance of foreign subsidiaries considering the learning gained from the expansion of MNEs. The systematic analysis allowed the development of a framework relating sequential investments and institutional environment, path dependency, learning and location. The survival of the subsidiaries was assessed, and the results indicate that the country's situation in terms of economic development and the region where they operate still play a relevant role in the survival of the subsidiaries. In terms of sequential investments in the country, region and the world, there is no significant impact on the survival rate of subsidiaries. Regarding distances, the cultural-cognitive distance was significant in the survival of subsidiaries. In analyzing the relationship between ISDE and the subsidiary's performance, the research showed that its performance is positively related to the experience obtained with the sequential investments made in the country, region and world, for countries with higher Gross Domestic Product (GDP). Operating experience (local) positively affects the performance of subsidiaries in countries with higher GDPs. This study contributes to the academy by highlighting the importance of sequential investments in different contexts (local, regional and worldwide) and by relating sequential investments to learning, institutional distance and subsidiary survival in an assessment over a 75-year period.Um dos principais aspectos estudados em Negócios Internacionais (NI) se refere a forma pela qual uma organização se internacionaliza. As teorias de desenvolvimento da Multinacional Estrangeira (MNE), com foco econômico, se caracterizam por um modelo de decisões de investimentos sem considerar a experiência e conhecimento adquirido pela MNE pela realização de Investimentos Sequenciais Diretos Estrangeiros (ISDE). Esta tese procura preencher uma lacuna na teoria dos NI ao considerar a dinâmica dos ISDE na internacionalização das organizações. Os objetivos desta tese são: (i) avaliar o conhecimento existente sobre os investimentos sequenciais, (ii) avaliar a relação entre investimentos sequenciais e a sobrevivência de subsidiárias considerando os elementos institucionais e (iii) avaliar a relação entre investimentos sequenciais e o desempenho das subsidiárias estrangeiras considerando a aprendizagem obtida pela expansão da MNE. A análise sistemática permitiu o desenvolvimento de um framework relacionando investimentos sequenciais e ambiente institucional, dependência da trajetória, aprendizagem e localização. A sobrevivência das subsidiárias foi avaliada e os resultados indicam que a situação do país em termos de desenvolvimento econômico e a região onde elas atuam ainda possuem papel relevante na sobrevivência das subsidiárias. Em termos da realização de investimentos sequenciais no país, região e no mundo não há impacto significativo na taxa de sobrevivência de subsidiárias. Com relação às distâncias institucionais, a distância-cultural-cognitiva apresentou significância na sobrevivência das subsidiárias. Na análise da relação entre ISDE e desempenho da subsidiária, a pesquisa demonstrou que o seu desempenho é positivamente relacionado com a aprendizagem obtidas com os investimentos sequenciais realizados no país, região e no mundo, para países com maior Produto Interno Bruto. O aprendizado operacional (local) impacta positivamente no desempenho de subsidiárias em países com maiores PIB. Este estudo contribui para a academia ao destacar a importância dos investimentos sequenciais em diferentes contextos (local, regional e mundial) e ao relacionar os investimentos sequenciais com aprendizagem, distância institucional e sobrevivência de subsidiárias em uma avaliação em um período de tempo de 75 anos.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-11-10T18:22:04Z No. of bitstreams: 1 FLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf: 1534928 bytes, checksum: 221697c8c605bad82cf2003a90164267 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-11-10T18:29:41Z (GMT) No. of bitstreams: 1 FLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf: 1534928 bytes, checksum: 221697c8c605bad82cf2003a90164267 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-11-10T18:29:52Z (GMT) No. of bitstreams: 1 FLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf: 1534928 bytes, checksum: 221697c8c605bad82cf2003a90164267 (MD5)Made available in DSpace on 2020-11-10T18:30:21Z (GMT). No. of bitstreams: 1 FLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf: 1534928 bytes, checksum: 221697c8c605bad82cf2003a90164267 (MD5) Previous issue date: 2020-04-16application/pdfhttp://tede2.espm.br/retrieve/1788/FLAVIO%20JORGE%20FREIRE%20D%27%20ANDRADE%20BATTISTUZZO.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Doutorado em Administração com Concentração em Gestão InternacionalESPMBrasilESPM::Pós-Graduação Stricto Sensugestão Internacional; investimento direto; investimentos sequenciais; ambiente institucional; aprendizageminternational management; foreign investment; sequential investments; institutional environment; learningCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOInternacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciaisInternationalization of multinational companies: the dynamics of sequential investmentsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis-7696919625011687972500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILFLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf.jpgFLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf.jpgimage/jpeg1943http://tede2.espm.br:8080/tede/bitstream/tede/530/4/FLAVIO+JORGE+FREIRE+D%27+ANDRADE+BATTISTUZZO.pdf.jpgcc73c4c239a4c332d642ba1e7c7a9fb2MD54TEXTFLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf.txtFLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdf.txttext/plain289460http://tede2.espm.br:8080/tede/bitstream/tede/530/3/FLAVIO+JORGE+FREIRE+D%27+ANDRADE+BATTISTUZZO.pdf.txtce81cef13f390afa6df696ed309be569MD53ORIGINALFLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdfFLAVIO JORGE FREIRE D' ANDRADE BATTISTUZZO.pdfapplication/pdf1534928http://tede2.espm.br:8080/tede/bitstream/tede/530/2/FLAVIO+JORGE+FREIRE+D%27+ANDRADE+BATTISTUZZO.pdf221697c8c605bad82cf2003a90164267MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/530/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/5302020-11-11 02:00:40.671oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-11-11T04:00:40Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais |
dc.title.alternative.eng.fl_str_mv |
Internationalization of multinational companies: the dynamics of sequential investments |
title |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais |
spellingShingle |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais Battistuzzo, Flávio Jorge Freire D'Andrade gestão Internacional; investimento direto; investimentos sequenciais; ambiente institucional; aprendizagem international management; foreign investment; sequential investments; institutional environment; learning CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais |
title_full |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais |
title_fullStr |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais |
title_full_unstemmed |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais |
title_sort |
Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais |
author |
Battistuzzo, Flávio Jorge Freire D'Andrade |
author_facet |
Battistuzzo, Flávio Jorge Freire D'Andrade |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Ogasavara, Mario Henrique |
dc.contributor.referee1.fl_str_mv |
Avrichir , Ilan |
dc.contributor.referee2.fl_str_mv |
Figueiredo, Júlio Cesar Bastos de |
dc.contributor.referee3.fl_str_mv |
Borini, Felipe Mendes |
dc.contributor.referee4.fl_str_mv |
Ribeiro, Fernanda Cecilia Ferreira |
dc.contributor.authorID.fl_str_mv |
4290213804 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4869361A6&tokenCaptchar=03AGdBq25Qs1TstCf7tKU5im_3sVIGqUlLAajlJyhYEp9WtfW7Nnw8IuIdqeN9Fsh5gEfImbqCLlH8ZersxERcj7gl8kkIBxWoThf1EdW0iWhvJE6IKutHZniYQgBX6ZWJv0JJwDPAvPV9eJM0Hrzbh87yq7r54eRykvOXP6OJga5ZerClw3dM5rVbvq7KAO8psN9tr898Ngf5fupJSYWX7CMuqCs61N0lvT0jk2oEdmTpEFYT44wTvqOPlMH7-_Iv0z0gcobB33NaNbNIDr4Z-7kVz1RxBP3IZgY3bxMBENjQwWqE77t08IaN3O4hrEGXuXZzyhoqCv2md9Qn2Wvtg4MoO9FbfHWgemt3KrSAJnOdlo9aZLFdSgwGL86w1s3ZguC21NHs_xG_EoBPNzOtlr3C_0-_paH7ODeT3lLi2agigIlHAzBwEs3qKCQuwrSWJa5HZ_d20BuHTgrWSnb1PRd86QKBSPBToQ |
dc.contributor.author.fl_str_mv |
Battistuzzo, Flávio Jorge Freire D'Andrade |
contributor_str_mv |
Ogasavara, Mario Henrique Avrichir , Ilan Figueiredo, Júlio Cesar Bastos de Borini, Felipe Mendes Ribeiro, Fernanda Cecilia Ferreira |
dc.subject.por.fl_str_mv |
gestão Internacional; investimento direto; investimentos sequenciais; ambiente institucional; aprendizagem |
topic |
gestão Internacional; investimento direto; investimentos sequenciais; ambiente institucional; aprendizagem international management; foreign investment; sequential investments; institutional environment; learning CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
international management; foreign investment; sequential investments; institutional environment; learning |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
One of the main aspects studied in International Business (IB) refers to the way in which an organization is internationalized. The theories of development of the multinational enterprise (MNE), with an economic focus, are characterized by a model of investment decisions without considering the experience and knowledge acquired by MNE through the realization of Sequential Foreign Direct Investments (SFDI). This thesis seeks to fill a gap in IB theory, when considering the dynamics of SFDI in the internationalization of organizations. The objectives of this thesis are: (i) to evaluate the existing knowledge about SFDI (ii) to evaluate the relationship between sequential investments and the survival of subsidiaries considering the institutional elements and (iii) to evaluate the relationship between sequential investments and the performance of foreign subsidiaries considering the learning gained from the expansion of MNEs. The systematic analysis allowed the development of a framework relating sequential investments and institutional environment, path dependency, learning and location. The survival of the subsidiaries was assessed, and the results indicate that the country's situation in terms of economic development and the region where they operate still play a relevant role in the survival of the subsidiaries. In terms of sequential investments in the country, region and the world, there is no significant impact on the survival rate of subsidiaries. Regarding distances, the cultural-cognitive distance was significant in the survival of subsidiaries. In analyzing the relationship between ISDE and the subsidiary's performance, the research showed that its performance is positively related to the experience obtained with the sequential investments made in the country, region and world, for countries with higher Gross Domestic Product (GDP). Operating experience (local) positively affects the performance of subsidiaries in countries with higher GDPs. This study contributes to the academy by highlighting the importance of sequential investments in different contexts (local, regional and worldwide) and by relating sequential investments to learning, institutional distance and subsidiary survival in an assessment over a 75-year period. |
publishDate |
2020 |
dc.date.accessioned.fl_str_mv |
2020-11-10T18:30:21Z |
dc.date.issued.fl_str_mv |
2020-04-16 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Battistuzzo, Flávio Jorge Freire D'Andrade. Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais. 2020. [139 f.]. Tese ( Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/530 |
identifier_str_mv |
Battistuzzo, Flávio Jorge Freire D'Andrade. Internacionalização de empresas multinacionais: a dinâmica dos investimentos sequenciais. 2020. [139 f.]. Tese ( Programa de Doutorado em Administração com Concentração em Gestão Internacional) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/530 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-7696919625011687972 |
dc.relation.confidence.fl_str_mv |
500 500 600 |
dc.relation.department.fl_str_mv |
-4455193753091852328 |
dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.publisher.program.fl_str_mv |
Programa de Doutorado em Administração com Concentração em Gestão Internacional |
dc.publisher.initials.fl_str_mv |
ESPM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
ESPM::Pós-Graduação Stricto Sensu |
publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
dc.source.none.fl_str_mv |
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ESPM |
institution |
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reponame_str |
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Biblioteca Digital de Teses e Dissertações da ESPM |
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Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
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acervodigital@espm.br||hribeiro@espm.br |
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