Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/435 |
Resumo: | The advancement of new technologies requires that companies look to the customer in a way that the niche business can generate competitive advantages when knowing the needs of their clients. The main objective of this research was to analyze models of funding of specialized health journalism sites relating factors conditioning for the proposition of sustainable models. This is a case study of five health journalism sites through the methodology of exploratory and bibliographic research of a qualitative nature. Results show that advertising continues to be present in the journalistic business model, but alternatives such as philanthropy and content licensing can become viable sources for the financing of health journalism. |
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Spinelli, Egle MüllerAntonioli, Maria ElisabeteCorrea, Elizabeth Nicolau Saad15691150871http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4556859H7&tokenCaptchar=03AGdBq27sFKA7BQqEMZVTtDGKdxE0ihz2idrucyx-LWwPzZ61kciqkDPt9DUcLGJZI_rgpCWdcXpq3AGOIx8kG5gjCHchoJSo0R2uasy0L1Xp1haggdIUDC8VuAGyl6pMhIB_3mDBQd7I68NqjxBrxEeMdxjPiPIMWwCzJXq7KlCsAdvk5gC5-IZDbnbF10MO5CQCN0KLknCkBv8iEmRIzkCfGfde0EYRFlOxywo6jsUgnjQrgFu0RNi0PQgXdkZmjhJ2geORAAhXzjudDJG97qi8KcQuJIHe4rfYT3dWCvzFncqSTyRbVtemqlJU2WG_s9GB2xm7Dv2FM-dVCxc43TRIgpWH5G6uf8uKEp6_oOK7Xg5LrdO8kuphB3Flx3QpEnx1j-jvZbicAm0DxH--aTsc_1GAe5uT6pNEuhITIi9uzXn_AeelRrIpJuVw6jFtpODUHNBkyUPO6__mOll30LciNEhbE4H-cgSilva, Eliete Martins Bueno e2020-10-07T15:50:23Z2019-03-19Silva, Eliete Martins Bueno e. Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde. 2019. [130 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/435The advancement of new technologies requires that companies look to the customer in a way that the niche business can generate competitive advantages when knowing the needs of their clients. The main objective of this research was to analyze models of funding of specialized health journalism sites relating factors conditioning for the proposition of sustainable models. This is a case study of five health journalism sites through the methodology of exploratory and bibliographic research of a qualitative nature. Results show that advertising continues to be present in the journalistic business model, but alternatives such as philanthropy and content licensing can become viable sources for the financing of health journalism.O avanço das novas tecnologias exige que empresas se voltem cada vez mais para o cliente e com isso negócios de nicho podem gerar vantagens competitivas ao conhecer as necessidades de seus clientes. O objetivo principal desta pesquisa foi analisar modelos de financiamento de sites de jornalismo especializado em saúde relacionando fatores condicionantes para a proposição de modelos sustentáveis. Trata-se de um estudo de caso de cinco sites de jornalismo de saúde através da metodologia de pesquisa exploratória e bibliográfica de caráter qualitativo. Resultados demonstram que a publicidade continua presente no modelo de negócio jornalístico, porém alternativas como filantropia e licenciamento de conteúdo podem se tornar fontes viáveis para o financiamento do jornalismo na área de saúde.Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-07T14:46:02Z No. of bitstreams: 1 Eliete Martins Bueno e Silva.pdf: 2248669 bytes, checksum: 4d06819b2617cf9a797223a98d99fd43 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2020-10-07T14:47:14Z (GMT) No. of bitstreams: 1 Eliete Martins Bueno e Silva.pdf: 2248669 bytes, checksum: 4d06819b2617cf9a797223a98d99fd43 (MD5)Approved for entry into archive by Ana Cristina Ropero (ana@espm.br) on 2020-10-07T15:50:03Z (GMT) No. of bitstreams: 1 Eliete Martins Bueno e Silva.pdf: 2248669 bytes, checksum: 4d06819b2617cf9a797223a98d99fd43 (MD5)Made available in DSpace on 2020-10-07T15:50:23Z (GMT). No. of bitstreams: 1 Eliete Martins Bueno e Silva.pdf: 2248669 bytes, checksum: 4d06819b2617cf9a797223a98d99fd43 (MD5) Previous issue date: 2019-03-19application/pdfhttp://tede2.espm.br/retrieve/1399/Eliete%20Martins%20Bueno%20e%20Silva.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional, Produção Jornalística e MercadoESPMBrasilESPM::Pós-Graduação Stricto Sensufinanciamento; modelo de negócio; jornalismo de nicho; jornalismo de saúde; jornalismo digitalfinancing; business model; niche journalism; health journalism; digital journalismCIENCIAS SOCIAIS APLICADAS::COMUNICACAONegócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúdeNiche business: analysis of funding models for health journalism sitesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis5524686624336443708500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILEliete Martins Bueno e Silva.pdf.jpgEliete Martins Bueno e Silva.pdf.jpgimage/jpeg7844http://tede2.espm.br:8080/tede/bitstream/tede/435/4/Eliete+Martins+Bueno+e+Silva.pdf.jpg7d140026ac0625c5d3758e62b0db908fMD54TEXTEliete Martins Bueno e Silva.pdf.txtEliete Martins Bueno e Silva.pdf.txttext/plain247723http://tede2.espm.br:8080/tede/bitstream/tede/435/3/Eliete+Martins+Bueno+e+Silva.pdf.txt096fe09a38d5e4685ac44f2816b8c980MD53ORIGINALEliete Martins Bueno e Silva.pdfEliete Martins Bueno e Silva.pdfapplication/pdf2248669http://tede2.espm.br:8080/tede/bitstream/tede/435/2/Eliete+Martins+Bueno+e+Silva.pdf4d06819b2617cf9a797223a98d99fd43MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/435/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/4352020-10-08 01:00:14.521oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2020-10-08T04:00:14Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde |
dc.title.alternative.eng.fl_str_mv |
Niche business: analysis of funding models for health journalism sites |
title |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde |
spellingShingle |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde Silva, Eliete Martins Bueno e financiamento; modelo de negócio; jornalismo de nicho; jornalismo de saúde; jornalismo digital financing; business model; niche journalism; health journalism; digital journalism CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde |
title_full |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde |
title_fullStr |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde |
title_full_unstemmed |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde |
title_sort |
Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde |
author |
Silva, Eliete Martins Bueno e |
author_facet |
Silva, Eliete Martins Bueno e |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Spinelli, Egle Müller |
dc.contributor.referee1.fl_str_mv |
Antonioli, Maria Elisabete |
dc.contributor.referee2.fl_str_mv |
Correa, Elizabeth Nicolau Saad |
dc.contributor.authorID.fl_str_mv |
15691150871 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4556859H7&tokenCaptchar=03AGdBq27sFKA7BQqEMZVTtDGKdxE0ihz2idrucyx-LWwPzZ61kciqkDPt9DUcLGJZI_rgpCWdcXpq3AGOIx8kG5gjCHchoJSo0R2uasy0L1Xp1haggdIUDC8VuAGyl6pMhIB_3mDBQd7I68NqjxBrxEeMdxjPiPIMWwCzJXq7KlCsAdvk5gC5-IZDbnbF10MO5CQCN0KLknCkBv8iEmRIzkCfGfde0EYRFlOxywo6jsUgnjQrgFu0RNi0PQgXdkZmjhJ2geORAAhXzjudDJG97qi8KcQuJIHe4rfYT3dWCvzFncqSTyRbVtemqlJU2WG_s9GB2xm7Dv2FM-dVCxc43TRIgpWH5G6uf8uKEp6_oOK7Xg5LrdO8kuphB3Flx3QpEnx1j-jvZbicAm0DxH--aTsc_1GAe5uT6pNEuhITIi9uzXn_AeelRrIpJuVw6jFtpODUHNBkyUPO6__mOll30LciNEhbE4H-cg |
dc.contributor.author.fl_str_mv |
Silva, Eliete Martins Bueno e |
contributor_str_mv |
Spinelli, Egle Müller Antonioli, Maria Elisabete Correa, Elizabeth Nicolau Saad |
dc.subject.por.fl_str_mv |
financiamento; modelo de negócio; jornalismo de nicho; jornalismo de saúde; jornalismo digital |
topic |
financiamento; modelo de negócio; jornalismo de nicho; jornalismo de saúde; jornalismo digital financing; business model; niche journalism; health journalism; digital journalism CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
financing; business model; niche journalism; health journalism; digital journalism |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The advancement of new technologies requires that companies look to the customer in a way that the niche business can generate competitive advantages when knowing the needs of their clients. The main objective of this research was to analyze models of funding of specialized health journalism sites relating factors conditioning for the proposition of sustainable models. This is a case study of five health journalism sites through the methodology of exploratory and bibliographic research of a qualitative nature. Results show that advertising continues to be present in the journalistic business model, but alternatives such as philanthropy and content licensing can become viable sources for the financing of health journalism. |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-03-19 |
dc.date.accessioned.fl_str_mv |
2020-10-07T15:50:23Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Silva, Eliete Martins Bueno e. Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde. 2019. [130 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/435 |
identifier_str_mv |
Silva, Eliete Martins Bueno e. Negócios de nicho: análise de modelos de financiamento para sites de jornalismo de saúde. 2019. [130 f.]. Dissertação ( Programa de Mestrado Profissional, Produção Jornalística e Mercado) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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