Empoderamento e self: um estudo sobre mulheres que viajam sozinhas
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/606 |
Resumo: | The relationship between consumption and self has been largely discussed in the literature. Consumption is not an isolated or merely functional act. Nowadays a new social phenomenon is gaining relevance: solo consumption. This phenomenon is a reflection of a social transition, where consuming alone gains new meanings and signifiers. Tourism, which is a consumption practice with various associated meanings, stands out in the dynamics of solo consumption. In terms of gender, women who travel alone gain relevance, not only for the growing market niche they represent, but for this act to relate to their self-expression, identity project and achievement of freedom and independence. The present study had as main objective to understand how the relationship between the act of traveling alone by women and the expression of their self happens, having as a social context the female empowerment and the development of virtual platforms of connection between solo travelers. Through the qualitative approach, twelve women who travel alone were interviewed with the support of a semi-structured interview and the results reveal that the consumption of solo travel is a booster of the process of self empowerment. Four main moments in the women's journey were identified that drive the affirmation of the empowered self: the decision process of the first solo trip; the risk mapping and the search for tools to reduce the risks; the journey and the awakening of the pains and pleasures of being alone; The return to routine: the effect of the freedom experienced and the consolidation of solo travel as a habit of consumption and lifestyle. These four moments symbolize breaking points in the life of the group of women solo travelers analyzed and going through them proved to be fundamental for the transformation and affirmation of the empowered self. Therefore, it is argued that solo travel goes beyond the material dimensions of its consumption and becomes an essential part of the lifestyle and expression of the empowered self of women. |
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Strehlau, Vivian Iarahttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4791574A9&tokenCaptchar=03AGdBq27EjC4TEzdWggKy7l_-6i0phl1zPK1gZJ8TWIs_A6iKnjBYnAMv7CxeP9YPCSYD7LEj_dCY0C05VF5nenbwq5iuYdEM6hZBm6G6lHOukTdSRi06WgSgdDP0DX2ZJzOwplbBAfaEDFam7lU0N7GeBTKX7BcGxvv4nNUD7MHPDwZDGg3wuLT-EzMlsAY3LClzqQRu5L6csTqYuJoCQzfMbR107xUJH5KyFRIzu9phi6OjknY4wJ38rb7B62AKcv3oiYkiipMDUwywybAXqPJA-ulHk0_SwsNVurT2yWep0D2Vw0omldZN2yDYa58-m6dyej2S78v9Fa6twZJ2-NB1NEW2ix-GzYplpkNvdXUczROm2I_HpUHBHJfgh3aNY1g7En1qydqIwF0XPFgo8fIjeo4J0f6DeMz6JJy0cnN78_J2K5SX0Nm6AQ6Df5Lu-b_QjH7SOhWT6wb2AYq1GDINtsaRdalfzgAlmeida, Luciana Florencio de03AGdBq26VDup8bDUopbDrmlKB64mZdbdEx59RA4oO5cWEwV9ghs18gVJBR58La8aE7l4DGZaVeP65XFugMq3nNYGYd0KpepOUT6kcFBzTqb228jZ6ymEXrdQyoEItRaj32qrQ_Bokr_zF1_ttBJBEGHM3lm06ZJegMDqu9iQViXscMsw6FzGOKZPNV2uo5BOTKlpGPoxF7ZCcfV11EG75SC3KgZaR5FAsY6Pvz1N8lHabvFWM0wF4LtoWPMota, Marcio Oliveira094.014.676-25Melo, Camila Santos2022-06-03T11:17:38Z2021-04-29MELO, Camila Santos. Empoderamento e self: um estudo sobre mulheres que viajam sozinhas. 2021. [181 f]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/606The relationship between consumption and self has been largely discussed in the literature. Consumption is not an isolated or merely functional act. Nowadays a new social phenomenon is gaining relevance: solo consumption. This phenomenon is a reflection of a social transition, where consuming alone gains new meanings and signifiers. Tourism, which is a consumption practice with various associated meanings, stands out in the dynamics of solo consumption. In terms of gender, women who travel alone gain relevance, not only for the growing market niche they represent, but for this act to relate to their self-expression, identity project and achievement of freedom and independence. The present study had as main objective to understand how the relationship between the act of traveling alone by women and the expression of their self happens, having as a social context the female empowerment and the development of virtual platforms of connection between solo travelers. Through the qualitative approach, twelve women who travel alone were interviewed with the support of a semi-structured interview and the results reveal that the consumption of solo travel is a booster of the process of self empowerment. Four main moments in the women's journey were identified that drive the affirmation of the empowered self: the decision process of the first solo trip; the risk mapping and the search for tools to reduce the risks; the journey and the awakening of the pains and pleasures of being alone; The return to routine: the effect of the freedom experienced and the consolidation of solo travel as a habit of consumption and lifestyle. These four moments symbolize breaking points in the life of the group of women solo travelers analyzed and going through them proved to be fundamental for the transformation and affirmation of the empowered self. Therefore, it is argued that solo travel goes beyond the material dimensions of its consumption and becomes an essential part of the lifestyle and expression of the empowered self of women.Há muito se estuda a relação do consumo com a expressão do self dos indivíduos. O consumo não é um ato isolado ou meramente funcional. Hoje um fenômeno ganha relevância: o solo consumption ou consumo individual. Esse movimento é reflexo de uma sociedade em transição, onde consumir sozinho ganha novos significados e significantes. O turismo, que é uma prática de consumo com diversos significados sociais e culturais atrelados, se destaca na dinâmica do consumo individual. E, em termos de gênero, mulheres que viajam sozinhas ganham relevância, não só pelo nicho de mercado crescente que representam, mas por esse ato se relacionar com a expressão de seu self, projeto de identidade e conquista de liberdade e independência. O presente estudo teve como objetivo principal compreender de que forma a relação entre o ato de viajar sozinha por mulheres e a expressão do seu self acontece, tendo como contexto social o empoderamento feminino e o desenvolvimento de plataformas virtuais de conexão entre as viajantes solo. Por meio da abordagem qualitativa, doze mulheres que viajam sozinhas foram entrevistadas com o apoio de um roteiro semiestruturado e os resultados revelam que o consumo de viagens solo se apresenta como impulsionador do processo de empoderamento do self. Foram identificados quatro momentos principais na jornada das mulheres que impulsionam a afirmação do self empoderado, são eles: o processo de decisão da primeira viagem solo; o mapeamento dos riscos existentes e a busca por ferramentas redutoras desse risco; a viagem e o despertar das dores e prazeres de estar só; A volta para o cotidiano: o efeito da liberdade experimentada e a consolidação da viagem solo como hábito de consumo e estilo de vida. Esses quatro momentos simbolizam pontos de ruptura na vida do grupo de mulheres solo travelers analisado e percorrêlos se mostrou fundamental para a transformação e afirmação do eu empoderado. Portando, argumenta-se que as viagens solo ultrapassam as dimensões materiais de seu consumo e se tornam parte essencial do estilo de vida e expressão do self empoderado das mulheres.Submitted by Débora Silva (deborasilva@espm.br) on 2022-06-02T18:36:31Z No. of bitstreams: 1 Camila_Santos_Melo.pdf: 3644410 bytes, checksum: 9b3b93888deb1b97cca318d19663c625 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2022-06-03T10:57:15Z (GMT) No. of bitstreams: 1 Camila_Santos_Melo.pdf: 3644410 bytes, checksum: 9b3b93888deb1b97cca318d19663c625 (MD5)Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2022-06-03T11:17:22Z (GMT) No. of bitstreams: 1 Camila_Santos_Melo.pdf: 3644410 bytes, checksum: 9b3b93888deb1b97cca318d19663c625 (MD5)Made available in DSpace on 2022-06-03T11:17:38Z (GMT). No. of bitstreams: 1 Camila_Santos_Melo.pdf: 3644410 bytes, checksum: 9b3b93888deb1b97cca318d19663c625 (MD5) Previous issue date: 2021-04-29application/pdfhttp://tede2.espm.br/retrieve/2106/Camila_Santos_Melo.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Comportamento do ConsumidorESPMBrasilESPM::Pós-Graduação Stricto Sensuself-expression; solo consumption; mulheres; gênero; viagens solo; empoderamento femininoself-expression; solo consumption; women; gender; solo travel; women empowermentCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOEmpoderamento e self: um estudo sobre mulheres que viajam sozinhasEmpowerment and self: a study of women traveling aloneinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-5003969050085565866500500600-44551937530918523288024035432632778221info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILCamila_Santos_Melo.pdf.jpgCamila_Santos_Melo.pdf.jpgimage/jpeg4898http://tede2.espm.br:8080/tede/bitstream/tede/606/4/Camila_Santos_Melo.pdf.jpg483ecd54901a3955439a3a768fa13010MD54TEXTCamila_Santos_Melo.pdf.txtCamila_Santos_Melo.pdf.txttext/plain440923http://tede2.espm.br:8080/tede/bitstream/tede/606/3/Camila_Santos_Melo.pdf.txt9fd41251119f21386b9ea0669c8e5080MD53ORIGINALCamila_Santos_Melo.pdfCamila_Santos_Melo.pdfapplication/pdf3644410http://tede2.espm.br:8080/tede/bitstream/tede/606/2/Camila_Santos_Melo.pdf9b3b93888deb1b97cca318d19663c625MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/606/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/6062022-06-04 01:00:10.371oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2022-06-04T04:00:10Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false |
dc.title.por.fl_str_mv |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas |
dc.title.alternative.eng.fl_str_mv |
Empowerment and self: a study of women traveling alone |
title |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas |
spellingShingle |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas Melo, Camila Santos self-expression; solo consumption; mulheres; gênero; viagens solo; empoderamento feminino self-expression; solo consumption; women; gender; solo travel; women empowerment CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas |
title_full |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas |
title_fullStr |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas |
title_full_unstemmed |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas |
title_sort |
Empoderamento e self: um estudo sobre mulheres que viajam sozinhas |
author |
Melo, Camila Santos |
author_facet |
Melo, Camila Santos |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Strehlau, Vivian Iara |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4791574A9&tokenCaptchar=03AGdBq27EjC4TEzdWggKy7l_-6i0phl1zPK1gZJ8TWIs_A6iKnjBYnAMv7CxeP9YPCSYD7LEj_dCY0C05VF5nenbwq5iuYdEM6hZBm6G6lHOukTdSRi06WgSgdDP0DX2ZJzOwplbBAfaEDFam7lU0N7GeBTKX7BcGxvv4nNUD7MHPDwZDGg3wuLT-EzMlsAY3LClzqQRu5L6csTqYuJoCQzfMbR107xUJH5KyFRIzu9phi6OjknY4wJ38rb7B62AKcv3oiYkiipMDUwywybAXqPJA-ulHk0_SwsNVurT2yWep0D2Vw0omldZN2yDYa58-m6dyej2S78v9Fa6twZJ2-NB1NEW2ix-GzYplpkNvdXUczROm2I_HpUHBHJfgh3aNY1g7En1qydqIwF0XPFgo8fIjeo4J0f6DeMz6JJy0cnN78_J2K5SX0Nm6AQ6Df5Lu-b_QjH7SOhWT6wb2AYq1GDINtsaRdalfzg |
dc.contributor.referee1.fl_str_mv |
Almeida, Luciana Florencio de |
dc.contributor.referee1Lattes.fl_str_mv |
03AGdBq26VDup8bDUopbDrmlKB64mZdbdEx59RA4oO5cWEwV9ghs18gVJBR58La8aE7l4DGZaVeP65XFugMq3nNYGYd0KpepOUT6kcFBzTqb228jZ6ymEXrdQyoEItRaj32qrQ_Bokr_zF1_ttBJBEGHM3lm06ZJegMDqu9iQViXscMsw6FzGOKZPNV2uo5BOTKlpGPoxF7ZCcfV11EG75SC3KgZaR5FAsY6Pvz1N8lHabvFWM0wF4LtoWP |
dc.contributor.referee2.fl_str_mv |
Mota, Marcio Oliveira |
dc.contributor.authorID.fl_str_mv |
094.014.676-25 |
dc.contributor.author.fl_str_mv |
Melo, Camila Santos |
contributor_str_mv |
Strehlau, Vivian Iara Almeida, Luciana Florencio de Mota, Marcio Oliveira |
dc.subject.por.fl_str_mv |
self-expression; solo consumption; mulheres; gênero; viagens solo; empoderamento feminino |
topic |
self-expression; solo consumption; mulheres; gênero; viagens solo; empoderamento feminino self-expression; solo consumption; women; gender; solo travel; women empowerment CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
self-expression; solo consumption; women; gender; solo travel; women empowerment |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The relationship between consumption and self has been largely discussed in the literature. Consumption is not an isolated or merely functional act. Nowadays a new social phenomenon is gaining relevance: solo consumption. This phenomenon is a reflection of a social transition, where consuming alone gains new meanings and signifiers. Tourism, which is a consumption practice with various associated meanings, stands out in the dynamics of solo consumption. In terms of gender, women who travel alone gain relevance, not only for the growing market niche they represent, but for this act to relate to their self-expression, identity project and achievement of freedom and independence. The present study had as main objective to understand how the relationship between the act of traveling alone by women and the expression of their self happens, having as a social context the female empowerment and the development of virtual platforms of connection between solo travelers. Through the qualitative approach, twelve women who travel alone were interviewed with the support of a semi-structured interview and the results reveal that the consumption of solo travel is a booster of the process of self empowerment. Four main moments in the women's journey were identified that drive the affirmation of the empowered self: the decision process of the first solo trip; the risk mapping and the search for tools to reduce the risks; the journey and the awakening of the pains and pleasures of being alone; The return to routine: the effect of the freedom experienced and the consolidation of solo travel as a habit of consumption and lifestyle. These four moments symbolize breaking points in the life of the group of women solo travelers analyzed and going through them proved to be fundamental for the transformation and affirmation of the empowered self. Therefore, it is argued that solo travel goes beyond the material dimensions of its consumption and becomes an essential part of the lifestyle and expression of the empowered self of women. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-04-29 |
dc.date.accessioned.fl_str_mv |
2022-06-03T11:17:38Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
MELO, Camila Santos. Empoderamento e self: um estudo sobre mulheres que viajam sozinhas. 2021. [181 f]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/606 |
identifier_str_mv |
MELO, Camila Santos. Empoderamento e self: um estudo sobre mulheres que viajam sozinhas. 2021. [181 f]. Dissertação ( Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
url |
http://tede2.espm.br/handle/tede/606 |
dc.language.iso.fl_str_mv |
por |
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por |
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dc.relation.confidence.fl_str_mv |
500 500 600 |
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dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Escola Superior de Propaganda e Marketing |
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Programa de Mestrado Profissional em Comportamento do Consumidor |
dc.publisher.initials.fl_str_mv |
ESPM |
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Brasil |
dc.publisher.department.fl_str_mv |
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publisher.none.fl_str_mv |
Escola Superior de Propaganda e Marketing |
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Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM) |
repository.mail.fl_str_mv |
acervodigital@espm.br||hribeiro@espm.br |
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