Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea
Autor(a) principal: | |
---|---|
Data de Publicação: | 2022 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da ESPM |
Texto Completo: | http://tede2.espm.br/handle/tede/625 |
Resumo: | The need to reduce production and consumption is recent in human history, and the debate about more responsible consumption is broad and complex, as it comprises demands such as ecology and the environment, ethics, activism, physical and mental health, globalization, fulfillment and sense of self and meaning of life, among so many other issues that overlap and interrelate in an unsettling way. Through a qualitative research, the objective of the presented thesis is to promote a reflection about the relationship between lifestyle and meaning of life in the context of a complex society, mediatized and guided by consumption, problematizing it in this context. Therefore, two poles of subjectivity that emerge in this contemporary communicational environment were analysed: the pole of the neo-subject – a concept by Dardot & Laval about the individual who embraces the prevailing neoliberal capitalist system and responds promptly to that –, and the one who came to be called slowsumer: a subject whose consumption proposes a sociocultural change in favor of the reduction of environmental impacts through the deceleration of daily life and the full exercise of planetary citizenship. In this sense, the study was unfolded in three different moments. The first was motivated by theoretical operators such as Bauman, Fontenelle, Pelbart, Rolnik and Safatle, who discuss the contemporary neoliberal condition and its production of subjectivities, which have been distancing the individual from his nature and affections through Bourdieu's symbolic violence and Han's neuronal violence concepts. The second moment corresponds to the survey of the universe that constitutes and crosses the identity of this second subject, the slowsumer, in order to allow us to explore aspects that are considered relevant to the study, such as their motivations, theories, practices, social and resistance movements, public and private policies and directed communication, with the objective of tracing a panorama to better guide this study. The third moment comprised the empirical research and its analysis, in which a qualitative approach is used, applying the technique of semi-structured interview as a methodological basis, and the methods of oral history and life narratives, from the perspective of Discourse Analysis. Considering the exploration of the subjectivities that question the two poles – neo-subject and slowsumer –, as well as the confrontation between theory and empiricism, it is possible to understand how these identities are constituted and what is the relationship between consumption and the search for sense of self and meaning of life, as presented by authors such as Frankl, Russell and Krenak. With all this scenario, however, emergency of a more assertive media exploration (slow media) on what is understood here as slowsumerism is requested: a lifestyle that intends for a more restrained and hesitant consumption, that is, with less things and more meaning, in favor of a new order of living, more beneficial to the world and humanity. |
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Tondato, Marcia PerencinCastro, Gisela Granjeiro da SilvaCogo, Denise MariaMagno, Maria Ignês CarlosFontenelle, Isleide de Arruda139.914.538-00http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4388833E0&tokenCaptchar=03AGdBq267-4y2N4yryO-ZAoebP_9oTx_FJKa5xh5xlyfUXSxpXuqEEw-uW6IbEPuByL1mNfK0hc4ltN0PbpSZDPJiq6j0UJyw99BZPdoAeAj9i6Vqc8S-f8uCJ8Ee9JcTcgAqIGQfkXo78-2z9Re5J5eFSvHW9iyJyLIredc_MJPW6xopYc5WCTLd55nwe98uHdygy4FGYn9Xr2W1kPhbEkoq32ycOvYmVEbuo7vPyY3urt-AE0qzBFtvBjEoPaSIhPdctmwKTt0giHz6BZ75llkfQGohP9A0MgmB5TRnh4cKgFgju-SrpStT7aNQBfO9ziYwiCrIvBcbOsY77tJxqqFxlTaJnyYh3vx0TuK1YDAtBW-ebGo7sdcDCma49n57cYOK0_8nrVrHMZjdEKU1f983Luh9DVzGWIjUn1hytn1yDoJPp1cDJdMNSrYo5s4JwTrdqY72g0L6UT-Ub30oA_6bpq6dMQYC8eWdMbJ5xVLBnEq-YC9QV8jJUdvsCPg02eiB9gApmzmkt3ErjTflxk6p_ozVmSMFpQVollmer, Lara Cristina2022-06-23T15:25:38Z2022-03-11Vollmer, Lara Cristina. Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea. 2022. [316 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/625The need to reduce production and consumption is recent in human history, and the debate about more responsible consumption is broad and complex, as it comprises demands such as ecology and the environment, ethics, activism, physical and mental health, globalization, fulfillment and sense of self and meaning of life, among so many other issues that overlap and interrelate in an unsettling way. Through a qualitative research, the objective of the presented thesis is to promote a reflection about the relationship between lifestyle and meaning of life in the context of a complex society, mediatized and guided by consumption, problematizing it in this context. Therefore, two poles of subjectivity that emerge in this contemporary communicational environment were analysed: the pole of the neo-subject – a concept by Dardot & Laval about the individual who embraces the prevailing neoliberal capitalist system and responds promptly to that –, and the one who came to be called slowsumer: a subject whose consumption proposes a sociocultural change in favor of the reduction of environmental impacts through the deceleration of daily life and the full exercise of planetary citizenship. In this sense, the study was unfolded in three different moments. The first was motivated by theoretical operators such as Bauman, Fontenelle, Pelbart, Rolnik and Safatle, who discuss the contemporary neoliberal condition and its production of subjectivities, which have been distancing the individual from his nature and affections through Bourdieu's symbolic violence and Han's neuronal violence concepts. The second moment corresponds to the survey of the universe that constitutes and crosses the identity of this second subject, the slowsumer, in order to allow us to explore aspects that are considered relevant to the study, such as their motivations, theories, practices, social and resistance movements, public and private policies and directed communication, with the objective of tracing a panorama to better guide this study. The third moment comprised the empirical research and its analysis, in which a qualitative approach is used, applying the technique of semi-structured interview as a methodological basis, and the methods of oral history and life narratives, from the perspective of Discourse Analysis. Considering the exploration of the subjectivities that question the two poles – neo-subject and slowsumer –, as well as the confrontation between theory and empiricism, it is possible to understand how these identities are constituted and what is the relationship between consumption and the search for sense of self and meaning of life, as presented by authors such as Frankl, Russell and Krenak. With all this scenario, however, emergency of a more assertive media exploration (slow media) on what is understood here as slowsumerism is requested: a lifestyle that intends for a more restrained and hesitant consumption, that is, with less things and more meaning, in favor of a new order of living, more beneficial to the world and humanity.A necessidade de reduzir produção e consumo é recente na história da humanidade e o debate acerca do consumo mais responsável é amplo e complexo, pois compreende demandas como ecologia e meio ambiente, ética, ativismo, saúde física e mental, globalização, realização e sentido de si e da vida, entre tantas outras questões que se sobrepõem e se inter-relacionam de forma inquietante. Com uma pesquisa de caráter qualitativo, o objetivo da tese aqui apresentada é promover uma reflexão sobre a relação entre estilo de vida e sentido de vida no âmbito da sociedade complexa, midiatizada e pautada no consumo, problematizando-a frente a esse quadro. Para tanto, analisa-se dois polos de subjetividade que despontam nesse ambiente comunicacional contemporâneo: o do neosujeito – conceito de Dardot e Laval, sobre o indivíduo que abraça o sistema capitalista neoliberal vigente e a ele responde mais prontamente –, e o daquele que se passou a chamar de slowsumidor: um sujeito cujo consumo propõe uma mudança sociocultural em prol da diminuição dos impactos ambientais através da desaceleração da vida cotidiana e do pleno exercício de cidadania planetária. Nesse sentido, o estudo foi desdobrado em três momentos distintos. O primeiro foi motivado a partir de operadores teóricos como Bauman, Fontenelle, Pelbart, Rolnik e Safatle, que discorrem sobre a condição neoliberal contemporânea e sua produção de subjetividades, que vem afastando o indivíduo de sua natureza e de seus afetos através das violências simbólica de Bourdieu e neuronal de Han. O segundo momento corresponde ao levantamento do universo que constitui e atravessa a identidade deste segundo sujeito, o slowsumidor, de modo a permitir explorar aspectos que se consideram relevantes ao estudo, tais como suas motivações, teorias, práticas, movimentos sociais e de resistência, políticas públicas e privadas e comunicação dirigida, com o objetivo de traçar um panorama que melhor orientasse este estudo. O terceiro momento compreendeu a pesquisa empírica e sua análise, na qual se utiliza uma abordagem qualitativa, empregando a técnica de entrevistas semiestruturadas como base metodológica, além dos métodos de história oral e narrativas de vida, sob a ótica da Análise de Discurso. Tendo em vista a exploração das subjetividades que interpelam os dois polos – neosujeito e slowsumidor –, bem como o confronto entre teoria e empiria, pode-se compreender como se constituem estas identidades e qual a relação do consumo com a busca do sentido de si e da vida, conforme apresentam autores como Frankl, Russell e Krenak. Com todo esse cenário, todavia, depreendeu-se a emergência de se explorar midiaticamente e de forma mais assertiva (slow media) sobre o que aqui se entendeu como slowsumerismo: um estilo de vida que tenciona para um consumo mais comedido e hesitante, ou seja, com menos coisas e mais sentido, em prol de uma nova ordem de viver, mais benéfica ao mundo e à humanidade.Submitted by Débora Silva (deborasilva@espm.br) on 2022-06-22T19:51:23Z No. of bitstreams: 1 Lara_Cristina_Vollmer.pdf: 8330225 bytes, checksum: ea598a949e890573186b6105c32dda2e (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2022-06-23T15:25:06Z (GMT) No. of bitstreams: 1 Lara_Cristina_Vollmer.pdf: 8330225 bytes, checksum: ea598a949e890573186b6105c32dda2e (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2022-06-23T15:25:16Z (GMT) No. of bitstreams: 1 Lara_Cristina_Vollmer.pdf: 8330225 bytes, checksum: ea598a949e890573186b6105c32dda2e (MD5)Made available in DSpace on 2022-06-23T15:25:38Z (GMT). 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dc.title.por.fl_str_mv |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea |
dc.title.alternative.eng.fl_str_mv |
Less consumption, more meaning: the constitution of subjectivities in the contemporary communication environment |
title |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea |
spellingShingle |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea Vollmer, Lara Cristina comunicação; consumo; subjetividade; slowsumerismo; Identidade communication; consumption; subjectivity; slowsumerism; identity CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea |
title_full |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea |
title_fullStr |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea |
title_full_unstemmed |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea |
title_sort |
Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea |
author |
Vollmer, Lara Cristina |
author_facet |
Vollmer, Lara Cristina |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Tondato, Marcia Perencin |
dc.contributor.referee1.fl_str_mv |
Castro, Gisela Granjeiro da Silva |
dc.contributor.referee2.fl_str_mv |
Cogo, Denise Maria |
dc.contributor.referee3.fl_str_mv |
Magno, Maria Ignês Carlos |
dc.contributor.referee4.fl_str_mv |
Fontenelle, Isleide de Arruda |
dc.contributor.authorID.fl_str_mv |
139.914.538-00 |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4388833E0&tokenCaptchar=03AGdBq267-4y2N4yryO-ZAoebP_9oTx_FJKa5xh5xlyfUXSxpXuqEEw-uW6IbEPuByL1mNfK0hc4ltN0PbpSZDPJiq6j0UJyw99BZPdoAeAj9i6Vqc8S-f8uCJ8Ee9JcTcgAqIGQfkXo78-2z9Re5J5eFSvHW9iyJyLIredc_MJPW6xopYc5WCTLd55nwe98uHdygy4FGYn9Xr2W1kPhbEkoq32ycOvYmVEbuo7vPyY3urt-AE0qzBFtvBjEoPaSIhPdctmwKTt0giHz6BZ75llkfQGohP9A0MgmB5TRnh4cKgFgju-SrpStT7aNQBfO9ziYwiCrIvBcbOsY77tJxqqFxlTaJnyYh3vx0TuK1YDAtBW-ebGo7sdcDCma49n57cYOK0_8nrVrHMZjdEKU1f983Luh9DVzGWIjUn1hytn1yDoJPp1cDJdMNSrYo5s4JwTrdqY72g0L6UT-Ub30oA_6bpq6dMQYC8eWdMbJ5xVLBnEq-YC9QV8jJUdvsCPg02eiB9gApmzmkt3ErjTflxk6p_ozVmSMFpQ |
dc.contributor.author.fl_str_mv |
Vollmer, Lara Cristina |
contributor_str_mv |
Tondato, Marcia Perencin Castro, Gisela Granjeiro da Silva Cogo, Denise Maria Magno, Maria Ignês Carlos Fontenelle, Isleide de Arruda |
dc.subject.por.fl_str_mv |
comunicação; consumo; subjetividade; slowsumerismo; Identidade |
topic |
comunicação; consumo; subjetividade; slowsumerismo; Identidade communication; consumption; subjectivity; slowsumerism; identity CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
communication; consumption; subjectivity; slowsumerism; identity |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The need to reduce production and consumption is recent in human history, and the debate about more responsible consumption is broad and complex, as it comprises demands such as ecology and the environment, ethics, activism, physical and mental health, globalization, fulfillment and sense of self and meaning of life, among so many other issues that overlap and interrelate in an unsettling way. Through a qualitative research, the objective of the presented thesis is to promote a reflection about the relationship between lifestyle and meaning of life in the context of a complex society, mediatized and guided by consumption, problematizing it in this context. Therefore, two poles of subjectivity that emerge in this contemporary communicational environment were analysed: the pole of the neo-subject – a concept by Dardot & Laval about the individual who embraces the prevailing neoliberal capitalist system and responds promptly to that –, and the one who came to be called slowsumer: a subject whose consumption proposes a sociocultural change in favor of the reduction of environmental impacts through the deceleration of daily life and the full exercise of planetary citizenship. In this sense, the study was unfolded in three different moments. The first was motivated by theoretical operators such as Bauman, Fontenelle, Pelbart, Rolnik and Safatle, who discuss the contemporary neoliberal condition and its production of subjectivities, which have been distancing the individual from his nature and affections through Bourdieu's symbolic violence and Han's neuronal violence concepts. The second moment corresponds to the survey of the universe that constitutes and crosses the identity of this second subject, the slowsumer, in order to allow us to explore aspects that are considered relevant to the study, such as their motivations, theories, practices, social and resistance movements, public and private policies and directed communication, with the objective of tracing a panorama to better guide this study. The third moment comprised the empirical research and its analysis, in which a qualitative approach is used, applying the technique of semi-structured interview as a methodological basis, and the methods of oral history and life narratives, from the perspective of Discourse Analysis. Considering the exploration of the subjectivities that question the two poles – neo-subject and slowsumer –, as well as the confrontation between theory and empiricism, it is possible to understand how these identities are constituted and what is the relationship between consumption and the search for sense of self and meaning of life, as presented by authors such as Frankl, Russell and Krenak. With all this scenario, however, emergency of a more assertive media exploration (slow media) on what is understood here as slowsumerism is requested: a lifestyle that intends for a more restrained and hesitant consumption, that is, with less things and more meaning, in favor of a new order of living, more beneficial to the world and humanity. |
publishDate |
2022 |
dc.date.accessioned.fl_str_mv |
2022-06-23T15:25:38Z |
dc.date.issued.fl_str_mv |
2022-03-11 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Vollmer, Lara Cristina. Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea. 2022. [316 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
dc.identifier.uri.fl_str_mv |
http://tede2.espm.br/handle/tede/625 |
identifier_str_mv |
Vollmer, Lara Cristina. Menos consumo, mais sentido: a constituição de subjetividades na ambiência comunicacional contemporânea. 2022. [316 f.]. Tese ( Programa de Doutorado em Comunicação e Práticas de Consumo) - Escola Superior de Propaganda e Marketing, [São Paulo] . |
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http://tede2.espm.br/handle/tede/625 |
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Escola Superior de Propaganda e Marketing |
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