Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica

Detalhes bibliográficos
Autor(a) principal: Tognoli, Walkiria Laila Vieira
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da ESPM
Texto Completo: http://tede2.espm.br/handle/tede/707
Resumo: In contemporary times, it is possible to notice certain devaluation and preconceptions existing there are women who consume vibrators. It is noticeable that social, political and religious influences for centuries stimulate the spread of myths and cultural taboos, being possible reasons for the lack of stimulus in the consumption of this sector. With the growth of women in search of sexual health care and pleasure, this subject has become present with greater frequency in social networks, television programs and other forms of mass communication. It has also grown the demand of women for specialists in female sexual health and pleasure, leading the sector to an expressive growth comparing the consumption of these products years ago. The present research investigates what are the benefits of the use of vibrators for sexual, physical and psychological health reported by a group of women and experts, what are valued aspects that positively impact the consumption decision. To understand the point of view of this group were conducted individual and semi-structured interviews with 9 people, being 03 health professionals, and 06 consumers of vibrators. The theoretical foundation of the research discusses consumer behavior, vibrators, women's pleasure, female sexual health, myths and taboos. The methodology of exploratory research with qualitative method was adopted, the individual interviews with depth contributed with refinement and direction of the research. "Vibrators are another way to learn more about yourself." (LOPICCOLO, 1992, p. 121).
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spelling Borges, Fabio MarianoStrehlau, SuzaneBlaso, Vivian287.081.838-64https://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K9136024E0&tokenCaptchar=03AFcWeA6QU6iZCowFqUboXHezGCiUXWfmU7bWVtCJSgiFyjxqLXGZluZNau6NPTJlOom-0hGTujSlZrAcGo44Hg6diSgVHo8bPyLk3bU0qgp5d8I8IjJQJqxTMAwLiiRZXMLriNOkre2ot6Yn_bH0MLqjHIDljP1yCMWHyBxQ5fV9-cx0syql1LuVsDTDUd5jI5STE00krR8L04swbUyRBhCPiCGZkP8gqFA4jhoyorG0SwM2OANzYDsCQuJeQa58f9ZRlC29oSJ_5gwCd31W1X94Igm99E7_ir3MjSruAMpweSi_pxnmxGf7MLE463I47uUhHkniaiuUVHlTOxEr10MSCgG-4DZKoxVvyAtYeGd1GC16houOTraz6cu-xU685Cs4tIYWNrRaZPS-T__aOguDLz5fxQRQkUBoepBfsHNL5B7Lpn4lEnKEAzsgvgRxYXAZFpagfLuOjGYcITH5fRkJu-P4I9OwwPNbCuhHiqQaylH7UEptzuUonG2K_4PdbFSiQK60GJLgBN27UdioBASaZmxgr9v9RsARKRU4FoMXReavq3h_Zvg9WlgsX1DtI38glxqYX09ITognoli, Walkiria Laila Vieira2023-11-07T14:09:35Z2021-10-29Tognoli, Walkiria Laila Vieira. Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica. 2021. [56 f.]. Dissertação (Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .http://tede2.espm.br/handle/tede/707In contemporary times, it is possible to notice certain devaluation and preconceptions existing there are women who consume vibrators. It is noticeable that social, political and religious influences for centuries stimulate the spread of myths and cultural taboos, being possible reasons for the lack of stimulus in the consumption of this sector. With the growth of women in search of sexual health care and pleasure, this subject has become present with greater frequency in social networks, television programs and other forms of mass communication. It has also grown the demand of women for specialists in female sexual health and pleasure, leading the sector to an expressive growth comparing the consumption of these products years ago. The present research investigates what are the benefits of the use of vibrators for sexual, physical and psychological health reported by a group of women and experts, what are valued aspects that positively impact the consumption decision. To understand the point of view of this group were conducted individual and semi-structured interviews with 9 people, being 03 health professionals, and 06 consumers of vibrators. The theoretical foundation of the research discusses consumer behavior, vibrators, women's pleasure, female sexual health, myths and taboos. The methodology of exploratory research with qualitative method was adopted, the individual interviews with depth contributed with refinement and direction of the research. "Vibrators are another way to learn more about yourself." (LOPICCOLO, 1992, p. 121).Na contemporaneidade, é possível perceber certa desvalorização e pré-conceito existentes há mulheres que consomem vibradores. É perceptível que influencias sociais, políticas e religiosas por séculos estimulam a propagação de mitos e tabus culturais, sendo possíveis motivos para a falta de estimulo no consumo deste setor. Com o crescimento de mulheres em busca de cuidados a saúde sexual e prazer, este assunto se tornou presente com maior frequência em redes sociais, programas de televisão e outras formas de comunicação em massa. Cresceu também a procura de mulheres por especialistas em saúde sexual feminina e prazer, levando o setor a um crescimento expressivo comparando o consumo desses produtos anos atrás. A presente pesquisa investiga quais são os benefícios do uso de vibradores para saúde sexual, física e psicológica relatado por um grupo de mulheres e especialistas, quais são aspectos valorizados que impactam positivamente na decisão de consumo. Para compreender o ponto de vista deste grupo foram realizadas entrevistas individuais e semiestruturadas junto a 9 pessoas, sendo 03 profissionais de saúde, e 06 consumidoras de vibradores. A fundamentação teórica da pesquisa discorre sobre comportamento de consumo, vibradores, prazer da mulher, saúde sexual feminina, mitos e tabus. Foi adotada a metodologia de pesquisa exploratória com método qualitativo, as entrevistas individuais com profundidade contribuíram com refinamento e o direcionamento da pesquisa. “Os vibradores são outra forma de aprender mais sobre você mesma.” (LOPICCOLO, 1992, p. 121).Submitted by Débora Silva (deborasilva@espm.br) on 2023-11-07T14:06:49Z No. of bitstreams: 1 Walkiria Laila Vieira Tognoli.pdf: 579820 bytes, checksum: f5e2b1bdbc9f61b34dbfa866e5041c06 (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2023-11-07T14:07:37Z (GMT) No. of bitstreams: 1 Walkiria Laila Vieira Tognoli.pdf: 579820 bytes, checksum: f5e2b1bdbc9f61b34dbfa866e5041c06 (MD5)Approved for entry into archive by Débora Silva (deborasilva@espm.br) on 2023-11-07T14:09:23Z (GMT) No. of bitstreams: 1 Walkiria Laila Vieira Tognoli.pdf: 579820 bytes, checksum: f5e2b1bdbc9f61b34dbfa866e5041c06 (MD5)Made available in DSpace on 2023-11-07T14:09:35Z (GMT). No. of bitstreams: 1 Walkiria Laila Vieira Tognoli.pdf: 579820 bytes, checksum: f5e2b1bdbc9f61b34dbfa866e5041c06 (MD5) Previous issue date: 2021-10-29application/pdfhttp://tede2.espm.br/retrieve/2519/Walkiria%20Laila%20Vieira%20Tognoli.pdf.jpgporEscola Superior de Propaganda e MarketingPrograma de Mestrado Profissional em Comportamento do ConsumidorESPMBrasilESPM::Pós-Graduação Stricto Sensucomportamento do consumidor; vibradores; prazer da mulher; sexo; sexualidadeconsumer behavior; vibrators; women's pleasure; sex; sexualityCIENCIAS SOCIAIS APLICADAS::COMUNICACAOConsumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológicaVibrator consumption by women: the use of vibrators linked to benefits for sexual, physical and psychological healthinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-5003969050085565866500500600-4455193753091852328-4056021055502874573info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da ESPMinstname:Escola Superior de Propaganda e Marketing (ESPM)instacron:ESPMTHUMBNAILWalkiria Laila Vieira Tognoli.pdf.jpgWalkiria Laila Vieira Tognoli.pdf.jpgimage/jpeg4602http://tede2.espm.br:8080/tede/bitstream/tede/707/4/Walkiria+Laila+Vieira+Tognoli.pdf.jpg00ba4e2a7e672f704236d63757f919dfMD54TEXTWalkiria Laila Vieira Tognoli.pdf.txtWalkiria Laila Vieira Tognoli.pdf.txttext/plain115630http://tede2.espm.br:8080/tede/bitstream/tede/707/3/Walkiria+Laila+Vieira+Tognoli.pdf.txt6339e818e8e2784ee897720e457f6b3fMD53ORIGINALWalkiria Laila Vieira Tognoli.pdfWalkiria Laila Vieira Tognoli.pdfapplication/pdf579820http://tede2.espm.br:8080/tede/bitstream/tede/707/2/Walkiria+Laila+Vieira+Tognoli.pdff5e2b1bdbc9f61b34dbfa866e5041c06MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-81912http://tede2.espm.br:8080/tede/bitstream/tede/707/1/license.txt652c58b294e08ded719d10bdbc42f8ceMD51tede/7072023-11-08 02:00:09.435oai:tede2.espm.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://tede2.espm.br/http://tede2.espm.br/oai/requestacervodigital@espm.br||hribeiro@espm.bropendoar:2023-11-08T04:00:09Biblioteca Digital de Teses e Dissertações da ESPM - Escola Superior de Propaganda e Marketing (ESPM)false
dc.title.por.fl_str_mv Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
dc.title.alternative.eng.fl_str_mv Vibrator consumption by women: the use of vibrators linked to benefits for sexual, physical and psychological health
title Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
spellingShingle Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
Tognoli, Walkiria Laila Vieira
comportamento do consumidor; vibradores; prazer da mulher; sexo; sexualidade
consumer behavior; vibrators; women's pleasure; sex; sexuality
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
title_full Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
title_fullStr Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
title_full_unstemmed Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
title_sort Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica
author Tognoli, Walkiria Laila Vieira
author_facet Tognoli, Walkiria Laila Vieira
author_role author
dc.contributor.advisor1.fl_str_mv Borges, Fabio Mariano
dc.contributor.referee1.fl_str_mv Strehlau, Suzane
dc.contributor.referee2.fl_str_mv Blaso, Vivian
dc.contributor.authorID.fl_str_mv 287.081.838-64
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dc.contributor.author.fl_str_mv Tognoli, Walkiria Laila Vieira
contributor_str_mv Borges, Fabio Mariano
Strehlau, Suzane
Blaso, Vivian
dc.subject.por.fl_str_mv comportamento do consumidor; vibradores; prazer da mulher; sexo; sexualidade
consumer behavior; vibrators; women's pleasure; sex; sexuality
topic comportamento do consumidor; vibradores; prazer da mulher; sexo; sexualidade
consumer behavior; vibrators; women's pleasure; sex; sexuality
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description In contemporary times, it is possible to notice certain devaluation and preconceptions existing there are women who consume vibrators. It is noticeable that social, political and religious influences for centuries stimulate the spread of myths and cultural taboos, being possible reasons for the lack of stimulus in the consumption of this sector. With the growth of women in search of sexual health care and pleasure, this subject has become present with greater frequency in social networks, television programs and other forms of mass communication. It has also grown the demand of women for specialists in female sexual health and pleasure, leading the sector to an expressive growth comparing the consumption of these products years ago. The present research investigates what are the benefits of the use of vibrators for sexual, physical and psychological health reported by a group of women and experts, what are valued aspects that positively impact the consumption decision. To understand the point of view of this group were conducted individual and semi-structured interviews with 9 people, being 03 health professionals, and 06 consumers of vibrators. The theoretical foundation of the research discusses consumer behavior, vibrators, women's pleasure, female sexual health, myths and taboos. The methodology of exploratory research with qualitative method was adopted, the individual interviews with depth contributed with refinement and direction of the research. "Vibrators are another way to learn more about yourself." (LOPICCOLO, 1992, p. 121).
publishDate 2021
dc.date.issued.fl_str_mv 2021-10-29
dc.date.accessioned.fl_str_mv 2023-11-07T14:09:35Z
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dc.identifier.citation.fl_str_mv Tognoli, Walkiria Laila Vieira. Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica. 2021. [56 f.]. Dissertação (Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
dc.identifier.uri.fl_str_mv http://tede2.espm.br/handle/tede/707
identifier_str_mv Tognoli, Walkiria Laila Vieira. Consumo de vibrador por mulheres: o uso de vibradores vinculado a benefícios para saúde sexual, física e psicológica. 2021. [56 f.]. Dissertação (Programa de Mestrado Profissional em Comportamento do Consumidor) - Escola Superior de Propaganda e Marketing, [São Paulo] .
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