Internal communiction as stretegic planning tool: a study in an Alto Tiete

• Autor(a) principal: Botechia, Jéssica Santos
• Data de Publicação: 2021
• Outros Autores: Higashi, Roberto
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista FATEC Zona Sul
• Texto Completo: https://www.revistarefas.com.br/RevFATECZS/article/view/495

The article aims to explore a relevant topic in the current business context, as well as to identify the factors that influence the internal communication coordination process in the administrative management of the Higher Education Institution of Alto Tietê. It is known that, internal communication has a fundamental role to achieve the objectives proposed by the company, and currently there are great difficulties in the interaction and exchange of information between sectors. The methodology used was carried out through descriptive research and quantitative field research, composed of questionnaires and interviews to ascertain the results. According to the analysis, it was possible to identify as a result that the lack of communication between sectors in administrative management is caused by the absence of interaction between employees and by the lack of internal procedures that facilitate the exchange of information. Therefore, it is evident that internal communication when not used correctly can cause losses to the institution. However, it is known that in an increasingly competitive scenario, internal communication is a tool that, if used strategically, brings important benefits to the organization.