Perception of support value in microfranchise networks: analysis of Honeymoon theory
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | REMIPE |
Texto Completo: | https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379 |
Resumo: | The microfranchise model has been used as a business option by investors who have low financial capacity. Academically, there is a prevalence of research on microfranchises related to socioeconomic issues. However, this study aims to fill a latent academic gap when analyzing aspects of franchisee support management. Thus, we aim to verify if there is a relationship between the franchising time in microfranchise networks and the microfranchisee's perception in relation to the support provided by the franchisor. The methodological aspects involved data collection through a survey with 222 micro-franchisees respondents. Franchise time was analyzed as a dependent variable, and as an independent variable the items that make up the franchisee support, represented in the constructs: (1) Training; (2) Prospecting and Installation; and (3) Legal and Financial Advisory. The method of linear regression analysis was used, which showed through these results that there is no relationship between the franchising time and the perception of value of the support by the microfranchisee. Thus, theoretical contributions fill gaps in microfranchise studies, honeymoon theory and resource theory. |
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Perception of support value in microfranchise networks: analysis of Honeymoon theoryPercepción de Valor de Apoyo en Redes de Microfranquicias: análisis de la Teoría de la Luna de MielPercepção de valor do suporte em redes de microfranquias: análise da teoria de Honeymoonredes de franquiasmicrofranquiasmicroempreendedorismoHoneymoonRedes de franquiciasMicrofranquiciasMicroemprendimientoHoneymoonfranchise-chainmicrofranchiseMicroentrepreneurshiphoneymoonThe microfranchise model has been used as a business option by investors who have low financial capacity. Academically, there is a prevalence of research on microfranchises related to socioeconomic issues. However, this study aims to fill a latent academic gap when analyzing aspects of franchisee support management. Thus, we aim to verify if there is a relationship between the franchising time in microfranchise networks and the microfranchisee's perception in relation to the support provided by the franchisor. The methodological aspects involved data collection through a survey with 222 micro-franchisees respondents. Franchise time was analyzed as a dependent variable, and as an independent variable the items that make up the franchisee support, represented in the constructs: (1) Training; (2) Prospecting and Installation; and (3) Legal and Financial Advisory. The method of linear regression analysis was used, which showed through these results that there is no relationship between the franchising time and the perception of value of the support by the microfranchisee. Thus, theoretical contributions fill gaps in microfranchise studies, honeymoon theory and resource theory.El modelo de microfranquicia ha sido utilizado como opción de negocio por inversionistas que tienen baja capacidad financiera. Académicamente, existe un predominio de la investigación sobre microfranquicias relacionadas con cuestiones socioeconómicas. Sin embargo, este estudio pretende llenar un vacío académico latente a la hora de analizar aspectos de la gestión de apoyo al franquiciado. Por lo tanto, nuestro objetivo es verificar si existe una relación entre el tiempo de franquicia en las redes de microfranquicias y la percepción del microfranquiciado sobre el apoyo brindado por el franquiciador. Los aspectos metodológicos involucraron la recolección de datos a través de una encuesta con 222 microfranquiciadas. Se analizó como variable dependiente el tiempo de franquicia y como variable independiente el apoyo al franquiciado, representado en los constructos (1) Formación; (2) Prospección e Instalación; y (3) Asesoría Legal y Financiera. Se utilizó el método de análisis de regresión lineal, que mostró, a través de los resultados, que no hubo relación entre el tiempo de franquicia y la percepción de valor de apoyo por parte del microfranquiciado. Por lo tanto, las contribuciones teóricas llenan los vacíos en los estudios de microfranquicias, la teoría de la luna de miel y la teoría de los recursos.O modelo de microfranquias tem sido utilizado como opção de negócio por investidores que têm baixa capacidade financeira. Academicamente, há um prevalecimento de pesquisas sobre microfranquias relacionadas às questões socioeconômicas. Entretanto, este estudo tem como proposito preencher uma lacuna acadêmica latente ao se analisar aspectos de gerenciamento do suporte ao franqueado. Assim, temos como objetivo verificar se há relação entre o tempo de franqueamento em redes de microfranquias e a percepção do microfranqueado em relação ao suporte que é prestador pelo franqueador. Os aspectos metodológicos envolveram a coleta de dados por meio de uma survey junto a 222 microfranqueados. Foram analisados como variável dependente, o tempo de franqueamento, e como variável independente o suporte ao franqueado, representado nos constructos (1) Treinamento; (2) Prospecção e Instalação; e (3) Assessoria Jurídica e Financeira. Utilizou-se o método de análise de regressão linear, que mostrou por meio dos resultados não haver relação entre o tempo de franqueamento e a percepção de valor do suporte pelo microfranqueado. Assim, as contribuições teóricas preenchem lacunas aos estudos de microfranquias, a teoria de honeymoon e a teoria de recursos.FATEC Osasco2023-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://remipe.fatecosasco.edu.br/index.php/remipe/article/view/37910.21574/remipe.v9i1.379REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; v. 9 n. 1 (2023): Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; 138-1602446-862210.21574/remipe.v9i1reponame:REMIPEinstname:Faculdade de Tecnologia de Osasco (FATEC)instacron:FATECporhttps://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379/271Copyright (c) 2023 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osascohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRagazzi Isaac, VictorAlves Bezerra, AdenilsonLucas de Resende Melo, Pedro2023-05-10T13:34:45Zoai:remipe.fatecosasco.edu.br:article/379Revistahttp://remipe.fatecosasco.edu.br/index.php/remipe/PRIhttp://remipe.fatecosasco.edu.br/index.php/remipe/oaifernando@fernandoasantos.com.br10.215742446-86222446-8622opendoar:2024-04-22T12:03:10.599106REMIPE - Faculdade de Tecnologia de Osasco (FATEC)false |
dc.title.none.fl_str_mv |
Perception of support value in microfranchise networks: analysis of Honeymoon theory Percepción de Valor de Apoyo en Redes de Microfranquicias: análisis de la Teoría de la Luna de Miel Percepção de valor do suporte em redes de microfranquias: análise da teoria de Honeymoon |
title |
Perception of support value in microfranchise networks: analysis of Honeymoon theory |
spellingShingle |
Perception of support value in microfranchise networks: analysis of Honeymoon theory Ragazzi Isaac, Victor redes de franquias microfranquias microempreendedorismo Honeymoon Redes de franquicias Microfranquicias Microemprendimiento Honeymoon franchise-chain microfranchise Microentrepreneurship honeymoon |
title_short |
Perception of support value in microfranchise networks: analysis of Honeymoon theory |
title_full |
Perception of support value in microfranchise networks: analysis of Honeymoon theory |
title_fullStr |
Perception of support value in microfranchise networks: analysis of Honeymoon theory |
title_full_unstemmed |
Perception of support value in microfranchise networks: analysis of Honeymoon theory |
title_sort |
Perception of support value in microfranchise networks: analysis of Honeymoon theory |
author |
Ragazzi Isaac, Victor |
author_facet |
Ragazzi Isaac, Victor Alves Bezerra, Adenilson Lucas de Resende Melo, Pedro |
author_role |
author |
author2 |
Alves Bezerra, Adenilson Lucas de Resende Melo, Pedro |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ragazzi Isaac, Victor Alves Bezerra, Adenilson Lucas de Resende Melo, Pedro |
dc.subject.por.fl_str_mv |
redes de franquias microfranquias microempreendedorismo Honeymoon Redes de franquicias Microfranquicias Microemprendimiento Honeymoon franchise-chain microfranchise Microentrepreneurship honeymoon |
topic |
redes de franquias microfranquias microempreendedorismo Honeymoon Redes de franquicias Microfranquicias Microemprendimiento Honeymoon franchise-chain microfranchise Microentrepreneurship honeymoon |
description |
The microfranchise model has been used as a business option by investors who have low financial capacity. Academically, there is a prevalence of research on microfranchises related to socioeconomic issues. However, this study aims to fill a latent academic gap when analyzing aspects of franchisee support management. Thus, we aim to verify if there is a relationship between the franchising time in microfranchise networks and the microfranchisee's perception in relation to the support provided by the franchisor. The methodological aspects involved data collection through a survey with 222 micro-franchisees respondents. Franchise time was analyzed as a dependent variable, and as an independent variable the items that make up the franchisee support, represented in the constructs: (1) Training; (2) Prospecting and Installation; and (3) Legal and Financial Advisory. The method of linear regression analysis was used, which showed through these results that there is no relationship between the franchising time and the perception of value of the support by the microfranchisee. Thus, theoretical contributions fill gaps in microfranchise studies, honeymoon theory and resource theory. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379 10.21574/remipe.v9i1.379 |
url |
https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379 |
identifier_str_mv |
10.21574/remipe.v9i1.379 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/379/271 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
FATEC Osasco |
publisher.none.fl_str_mv |
FATEC Osasco |
dc.source.none.fl_str_mv |
REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; v. 9 n. 1 (2023): Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; 138-160 2446-8622 10.21574/remipe.v9i1 reponame:REMIPE instname:Faculdade de Tecnologia de Osasco (FATEC) instacron:FATEC |
instname_str |
Faculdade de Tecnologia de Osasco (FATEC) |
instacron_str |
FATEC |
institution |
FATEC |
reponame_str |
REMIPE |
collection |
REMIPE |
repository.name.fl_str_mv |
REMIPE - Faculdade de Tecnologia de Osasco (FATEC) |
repository.mail.fl_str_mv |
fernando@fernandoasantos.com.br |
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1797047758580875264 |