Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/689 |
Resumo: | This study aims to analyze the relationship between the perception of corporate social responsibility actions (PCSRA) and the purchase of green products (PGP) on price sensitivity (PS) and the influence of these constructs on conscious consumption (CC). For this purpose, a descriptive quantitative study was carried out with fashion consumers of a Local Productive Clothing Arrangement in the Agreste area of Pernambuco, and the data was analyzed using Structural Equation Modeling. The results identified that PGP has an influence on PS and a negative relationship with CC. PCSRA, on the other hand, has a positive influence on CC, but not on PS, and the relationship between PS and CC was not significant. These results indicate that social aspects have a greater predominance over CC, and price does not seem to be a barrier to the consumer’s consciousness regarding the consumption of fashion products. This study innovates by bringing to debate the relationship between relevant constructs that have been investigated separately in the field of consumption. |
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BBR. Brazilian Business Review (English edition. Online) |
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Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of PernambucoConsumo Consciente de Moda e a Percepção do Consumidor: Estudo no Arranjo Produtivo Local de Confecções de PernambucoFashion Conscious ConsumptionPrice SensitivityGreen ProductsCorporate Social ResponsibilityClothing LPAConsumo Consciente de ModaSensibilidade a PreçoProdutos VerdesResponsabilidade Social EmpresarialAPL de confecçõesThis study aims to analyze the relationship between the perception of corporate social responsibility actions (PCSRA) and the purchase of green products (PGP) on price sensitivity (PS) and the influence of these constructs on conscious consumption (CC). For this purpose, a descriptive quantitative study was carried out with fashion consumers of a Local Productive Clothing Arrangement in the Agreste area of Pernambuco, and the data was analyzed using Structural Equation Modeling. The results identified that PGP has an influence on PS and a negative relationship with CC. PCSRA, on the other hand, has a positive influence on CC, but not on PS, and the relationship between PS and CC was not significant. These results indicate that social aspects have a greater predominance over CC, and price does not seem to be a barrier to the consumer’s consciousness regarding the consumption of fashion products. This study innovates by bringing to debate the relationship between relevant constructs that have been investigated separately in the field of consumption.O objetivo deste estudo foi analisar a relação entre percepção de ações de responsabilidade social empresarial (PARS) e compra de produtos verdes (CPV) sobre a sensibilidade a preço(SP) e a influência desses construtos sobre o consumo consciente (CC). Para tanto, uma pesquisa quantitativa descritiva foi realizada com consumidores de moda do Arranjo Produtivo Local de Confecções do Agreste Pernambucano e os dados analisados pela Modelagem de Equações Estruturais. Foi identificado que a CPV tem influência sobre a SP e uma relação negativa com o CC. Já a PARS tem influência positiva sobre o CC, mas não sobre a SP, e a relação entre SP e CC não se mostrou significativa. Esses resultados demonstram que o aspecto social tem maior predominância sobre o CC e que preço parece não ser uma barreira para a consciência do consumidor quanto ao consumo de produtos de moda. Este estudo inova ao trazer para debate a relação entre construtos relevantes, mas que tem sido investigado em separado no campo do consumo.FUCAPE Business Shool2022-01-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/68910.15728/bbr.2022.19.1.6Brazilian Business Review; Vol. 19 No. 1 (2022): January to February 2022; 96-115Brazilian Business Review; v. 19 n. 1 (2022): Janeiro a Fevereiro de 2022; 96-1151808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/689/1034http://www.bbronline.com.br/index.php/bbr/article/view/689/1035Copyright (c) 2019 Brazilian Business Reviewhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessLira, JordanaJúnior, OmeroCosta, CristianeAraujo, Marcus2022-05-02T19:28:23Zoai:ojs.pkp.sfu.ca:article/689Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2022-05-02T19:28:23BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco Consumo Consciente de Moda e a Percepção do Consumidor: Estudo no Arranjo Produtivo Local de Confecções de Pernambuco |
title |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco |
spellingShingle |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco Lira, Jordana Fashion Conscious Consumption Price Sensitivity Green Products Corporate Social Responsibility Clothing LPA Consumo Consciente de Moda Sensibilidade a Preço Produtos Verdes Responsabilidade Social Empresarial APL de confecções |
title_short |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco |
title_full |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco |
title_fullStr |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco |
title_full_unstemmed |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco |
title_sort |
Fashion Conscious Consumption and Consumer Perception: A Study in the Local Productive Arrangement of Clothing of Pernambuco |
author |
Lira, Jordana |
author_facet |
Lira, Jordana Júnior, Omero Costa, Cristiane Araujo, Marcus |
author_role |
author |
author2 |
Júnior, Omero Costa, Cristiane Araujo, Marcus |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Lira, Jordana Júnior, Omero Costa, Cristiane Araujo, Marcus |
dc.subject.por.fl_str_mv |
Fashion Conscious Consumption Price Sensitivity Green Products Corporate Social Responsibility Clothing LPA Consumo Consciente de Moda Sensibilidade a Preço Produtos Verdes Responsabilidade Social Empresarial APL de confecções |
topic |
Fashion Conscious Consumption Price Sensitivity Green Products Corporate Social Responsibility Clothing LPA Consumo Consciente de Moda Sensibilidade a Preço Produtos Verdes Responsabilidade Social Empresarial APL de confecções |
description |
This study aims to analyze the relationship between the perception of corporate social responsibility actions (PCSRA) and the purchase of green products (PGP) on price sensitivity (PS) and the influence of these constructs on conscious consumption (CC). For this purpose, a descriptive quantitative study was carried out with fashion consumers of a Local Productive Clothing Arrangement in the Agreste area of Pernambuco, and the data was analyzed using Structural Equation Modeling. The results identified that PGP has an influence on PS and a negative relationship with CC. PCSRA, on the other hand, has a positive influence on CC, but not on PS, and the relationship between PS and CC was not significant. These results indicate that social aspects have a greater predominance over CC, and price does not seem to be a barrier to the consumer’s consciousness regarding the consumption of fashion products. This study innovates by bringing to debate the relationship between relevant constructs that have been investigated separately in the field of consumption. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-11 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/689 10.15728/bbr.2022.19.1.6 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/689 |
identifier_str_mv |
10.15728/bbr.2022.19.1.6 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/689/1034 http://www.bbronline.com.br/index.php/bbr/article/view/689/1035 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 19 No. 1 (2022): January to February 2022; 96-115 Brazilian Business Review; v. 19 n. 1 (2022): Janeiro a Fevereiro de 2022; 96-115 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732239749382144 |