Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/551 |
Resumo: | The crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the hedonic value of buying experiences. Thus, it is necessary to understand the intervention of economic confidence in the responses of consumers to the attractiveness factors of a retail cluster. We conducted an analysis on the extent to which attribute assessments and crowding perception, hedonic and utility value, and satisfaction, interact with economic confidence, and satisfaction to influence performance and repurchase intention. A survey was carried out in the purchase environment with 300 consumers (region of Rua 25 de Março, São Paulo). Hypotheses were tested by PLS and Process. The mediating role of the economic trust between hedonic value and satisfaction was evidenced, proving adjustment of the hedonic value with the decrease of confidence. Theoretical and practical contributions are discussed in the conclusions. |
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Repurchase Intention Conditioned to Economic Confidence in Main Street Retail DistrictsIntenção de Recompra Condicionada à Confiança Econômica no Polo de RuaUnplanned retail agglomerationAttractive attributesEconomic confidenceAglomerado de varejo não planejadoAtributos de atratividadeConfiança econômicaThe crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the hedonic value of buying experiences. Thus, it is necessary to understand the intervention of economic confidence in the responses of consumers to the attractiveness factors of a retail cluster. We conducted an analysis on the extent to which attribute assessments and crowding perception, hedonic and utility value, and satisfaction, interact with economic confidence, and satisfaction to influence performance and repurchase intention. A survey was carried out in the purchase environment with 300 consumers (region of Rua 25 de Março, São Paulo). Hypotheses were tested by PLS and Process. The mediating role of the economic trust between hedonic value and satisfaction was evidenced, proving adjustment of the hedonic value with the decrease of confidence. Theoretical and practical contributions are discussed in the conclusions.A crise de confiança do Brasil cria um cenário que pode influenciar relações entre atributos do aglomerado varejista e consumidores. As avaliações dos consumidores podem ser ajustadas à confiança econômica, levando a valores mais utilitários, ou diminuição do valor hedônico das experiências de compra. Assim se faz necessário entender a interveniência da confiança econômica nas respostas dos consumidores aos fatores de atratividade de um aglomerado varejista. Foi analisado em que medida as avaliações dos atributos e a percepção de crowding, de valor hedônico e utilitário e satisfação, interagem com a confiança econômica e satisfação para influenciar o desempenho e a intenção de recompra. Foi realizado um survey no ambiente de compra com 300 consumidores (região da Rua 25 de Março, São Paulo). As hipóteses foram testadas por PLS e Process. Evidenciou-se a mediação da confiança econômica entre valor hedônico e satisfação, comprovando ajuste do valor hedônico com a diminuição da confiança. Contribuições teóricas e práticas são discutidas nas conclusões FUCAPE Business Shool2019-11-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/55110.15728/bbr.2019.16.6.4Brazilian Business Review; Vol. 16 No. 6 (2019): November to December 2019; 589-606Brazilian Business Review; v. 16 n. 6 (2019): Novembro a Dezembro 2019; 589-6061808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/551/834http://www.bbronline.com.br/index.php/bbr/article/view/551/835Copyright (c) 2019 Brazilian Business Reviewhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess Deliberali, Eliane TanabeBrandão, Marcelo Moll Bizarrias, Flávio Santino2019-11-01T11:52:27Zoai:ojs.pkp.sfu.ca:article/551Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2019-11-01T11:52:27BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts Intenção de Recompra Condicionada à Confiança Econômica no Polo de Rua |
title |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts |
spellingShingle |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts Deliberali, Eliane Tanabe Unplanned retail agglomeration Attractive attributes Economic confidence Aglomerado de varejo não planejado Atributos de atratividade Confiança econômica |
title_short |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts |
title_full |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts |
title_fullStr |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts |
title_full_unstemmed |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts |
title_sort |
Repurchase Intention Conditioned to Economic Confidence in Main Street Retail Districts |
author |
Deliberali, Eliane Tanabe |
author_facet |
Deliberali, Eliane Tanabe Brandão, Marcelo Moll Bizarrias, Flávio Santino |
author_role |
author |
author2 |
Brandão, Marcelo Moll Bizarrias, Flávio Santino |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Deliberali, Eliane Tanabe Brandão, Marcelo Moll Bizarrias, Flávio Santino |
dc.subject.por.fl_str_mv |
Unplanned retail agglomeration Attractive attributes Economic confidence Aglomerado de varejo não planejado Atributos de atratividade Confiança econômica |
topic |
Unplanned retail agglomeration Attractive attributes Economic confidence Aglomerado de varejo não planejado Atributos de atratividade Confiança econômica |
description |
The crisis of confidence in Brazil creates a scenario that can influence relations between the attributes of the retailer and consumers. Consumer assessments can be adjusted to economic confidence, leading to more utilitarian values or decreasing the hedonic value of buying experiences. Thus, it is necessary to understand the intervention of economic confidence in the responses of consumers to the attractiveness factors of a retail cluster. We conducted an analysis on the extent to which attribute assessments and crowding perception, hedonic and utility value, and satisfaction, interact with economic confidence, and satisfaction to influence performance and repurchase intention. A survey was carried out in the purchase environment with 300 consumers (region of Rua 25 de Março, São Paulo). Hypotheses were tested by PLS and Process. The mediating role of the economic trust between hedonic value and satisfaction was evidenced, proving adjustment of the hedonic value with the decrease of confidence. Theoretical and practical contributions are discussed in the conclusions. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-11-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/551 10.15728/bbr.2019.16.6.4 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/551 |
identifier_str_mv |
10.15728/bbr.2019.16.6.4 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/551/834 http://www.bbronline.com.br/index.php/bbr/article/view/551/835 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Brazilian Business Review http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 16 No. 6 (2019): November to December 2019; 589-606 Brazilian Business Review; v. 16 n. 6 (2019): Novembro a Dezembro 2019; 589-606 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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1754732239163228160 |