Management of Corporate Political Strategies: the Case of Light

• Autor(a) principal: Bastos, Sérgio Augusto Pereira
• Data de Publicação: 2014
• Outros Autores: Macedo, Teresia Diana Lewe van Aduard de
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: BBR. Brazilian Business Review (English edition. Online)
• Texto Completo: http://www.bbronline.com.br/index.php/bbr/article/view/337
• topic: Strategic management; Corporate political strategies; Analytic framework from the relational perspective; Regulation; Electricity distribution; Strategic alliances; Gestão estratégica; Estratégias políticas empresariais; Regulação; Distribuição de energia elétrica; Alianças estratégicas

The Brazilian electricity sector has undergone major structural changes since 1995, which marked the start of privatization, requiring companies to adopt political strategies, particularly aimed at influencing regulations. These strategies are carried out through actions that aim to maximize returns or mitigate losses derived from the regulatory environment. The objective of this article is to present the result of applying an analytic framework for management of corporate political strategies (MCPS) in the electricity distribution company Light. The MCPS framework is composed of a model, method and reference lists and was developed to help the strategic management efforts of companies in regulated sectors, considering their alliances. This application brought contributions to the theoretical construction of strategic management of firms subject to regulation and provided insights for better strategic management of Light.