An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil
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Data de Publicação: | 2012 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/243 |
Resumo: | The primary objective of this work is to identify if consumers in São Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism. A descriptive quantitative methodology was employed and two databases were obtained, one comprised of 275 and another of 200 respondents from the city of São Paulo. The instrument used for data collection was a structured questionnaire with closed questions. The main findings refer to moderately ethnocentric samples – when compared with studies carried out in other countries – in all of the related demographic variables. Analyses indicated that there are differences between the level of consumers’ ethnocentrism when they are segregated into groups by age and different economic classes. The lowest socio-economic classes are significantly more ethnocentric than the upper socio-economic class. Among the lower classes the older people have the highest scores for ethnocentrism. Concluding remarks are presented, with some implications and recommendations for future research. |
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An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from BrazilUma Avaliação da escala de etnocentrismo do consumidor (CETSCALE): indícios do BrasilEthnocentrismconsumer behaviorCETSCALEmarketingEtnocentrismocomportamento do consumidorCETSCALEmarketingThe primary objective of this work is to identify if consumers in São Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism. A descriptive quantitative methodology was employed and two databases were obtained, one comprised of 275 and another of 200 respondents from the city of São Paulo. The instrument used for data collection was a structured questionnaire with closed questions. The main findings refer to moderately ethnocentric samples – when compared with studies carried out in other countries – in all of the related demographic variables. Analyses indicated that there are differences between the level of consumers’ ethnocentrism when they are segregated into groups by age and different economic classes. The lowest socio-economic classes are significantly more ethnocentric than the upper socio-economic class. Among the lower classes the older people have the highest scores for ethnocentrism. Concluding remarks are presented, with some implications and recommendations for future research.O principal objetivo deste trabalho é identificar se os consumidores em São Paulo possuem tendências etnocêntricas. Em seguida, a CETSCALE é analisada dentro do contexto brasileiro. O trabalho apresenta uma revisão da literatura sobre o conceito de etnocentrismo. Uma metodologia quantitativa e descritiva foi empregada e duas bases de dados foram obtidas, uma compreendendo 275 e outra somando 200 entrevistados da cidade de São Paulo. O instrumento usado para a coleta de dados foi um questionário estruturado com perguntas fechadas. Os principais resultados se referem a amostras moderadamente etnocêntricas – quando comparadas com estudos realizados em outros países – em todas as variáveis demográficas relacionadas. As análises indicaram que existem diferenças entre o nível de etnocentrismo dos consumidores quando eles são segregados em grupos por idade e diferentes classes econômicas. As classes socioeconômicas mais baixas são significativamente mais etnocêntricas do que a classe socioeconômica mais alta. Entre as classes mais baixas, as pessoas mais velhas receberam as pontuações mais altas de etnocentrismo. As observações finais são apresentadas, com algumas implicações e recomendações para pesquisas futuras.FUCAPE Business Shool2012-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/24310.15728/bbr.2012.9.4.5Brazilian Business Review; Vol. 9 No. 4 (2012): October to December 2012; 103-126Brazilian Business Review; v. 9 n. 4 (2012): Outubro a Dezembro de 2012; 103-1261808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/243/367http://www.bbronline.com.br/index.php/bbr/article/view/243/368Strehlau, Vivian IaraPonchio, Mateus CanniattiLoebel, Eduardoinfo:eu-repo/semantics/openAccess2018-11-06T19:54:29Zoai:ojs.pkp.sfu.ca:article/243Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2018-11-06T19:54:29BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil Uma Avaliação da escala de etnocentrismo do consumidor (CETSCALE): indícios do Brasil |
title |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil |
spellingShingle |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil Strehlau, Vivian Iara Ethnocentrism consumer behavior CETSCALE marketing Etnocentrismo comportamento do consumidor CETSCALE marketing |
title_short |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil |
title_full |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil |
title_fullStr |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil |
title_full_unstemmed |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil |
title_sort |
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil |
author |
Strehlau, Vivian Iara |
author_facet |
Strehlau, Vivian Iara Ponchio, Mateus Canniatti Loebel, Eduardo |
author_role |
author |
author2 |
Ponchio, Mateus Canniatti Loebel, Eduardo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Strehlau, Vivian Iara Ponchio, Mateus Canniatti Loebel, Eduardo |
dc.subject.por.fl_str_mv |
Ethnocentrism consumer behavior CETSCALE marketing Etnocentrismo comportamento do consumidor CETSCALE marketing |
topic |
Ethnocentrism consumer behavior CETSCALE marketing Etnocentrismo comportamento do consumidor CETSCALE marketing |
description |
The primary objective of this work is to identify if consumers in São Paulo have ethnocentric tendencies. Secondly, the CETSCALE within the Brazilian context is analyzed. The work presents a literature review of the concept of ethnocentrism. A descriptive quantitative methodology was employed and two databases were obtained, one comprised of 275 and another of 200 respondents from the city of São Paulo. The instrument used for data collection was a structured questionnaire with closed questions. The main findings refer to moderately ethnocentric samples – when compared with studies carried out in other countries – in all of the related demographic variables. Analyses indicated that there are differences between the level of consumers’ ethnocentrism when they are segregated into groups by age and different economic classes. The lowest socio-economic classes are significantly more ethnocentric than the upper socio-economic class. Among the lower classes the older people have the highest scores for ethnocentrism. Concluding remarks are presented, with some implications and recommendations for future research. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-10-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/243 10.15728/bbr.2012.9.4.5 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/243 |
identifier_str_mv |
10.15728/bbr.2012.9.4.5 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/243/367 http://www.bbronline.com.br/index.php/bbr/article/view/243/368 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 9 No. 4 (2012): October to December 2012; 103-126 Brazilian Business Review; v. 9 n. 4 (2012): Outubro a Dezembro de 2012; 103-126 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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