Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Revista Brasileira de Gestão de Negócios (Online) |
Texto Completo: | https://rbgn.fecap.br/RBGN/article/view/4202 |
Resumo: | Purpose – The aim of the current study is to investigate how fans behave towards the greater introduction of political identities in pop culture. Theoretical framework – The idea of consumption as an identity-building instrument, the growing discussions on political identities and the emergence of the entertainment industry as an arena for consumer resistance are associated with each other. Design/methodology/approach – Foucauldian archeogenealogy was applied to the online forum called TheForce.net. Findings – Militancy and sympathy were identified as moral agencies of consumers. Despite their uniqueness, they show commitment to freedom and indicate how fans see the representativeness of political identities as a continuous struggle vis-à-vis dominant ideological forces. Practical & social implications of research – Foucauldian analysis and interpretation allow us to discuss the ethical articulation produced by fans as a social commitment. This is a fan culture response to the recent inclusion of representativeness in the entertainment industry. Thus, the current research provides the basis to think about the applications and potential consolidation of ethical productions in CCT investigations. Originality/Value – Foucault’s theory about the constitution of the moral subject was adopted here to analyze consumption as a practice aligned to the growing demand for representativeness in the entertainment industry. Keywords: Subjectivity, political identity, pop culture, archeogenealogy, Star Wars. |
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Commitment to Freedom: A Fannish Struggle for the Representativeness of Political IdentitiesCompromisso com a Liberdade: A Luta dos Fãs pela Representatividade das Identidades PolíticasPurpose – The aim of the current study is to investigate how fans behave towards the greater introduction of political identities in pop culture. Theoretical framework – The idea of consumption as an identity-building instrument, the growing discussions on political identities and the emergence of the entertainment industry as an arena for consumer resistance are associated with each other. Design/methodology/approach – Foucauldian archeogenealogy was applied to the online forum called TheForce.net. Findings – Militancy and sympathy were identified as moral agencies of consumers. Despite their uniqueness, they show commitment to freedom and indicate how fans see the representativeness of political identities as a continuous struggle vis-à-vis dominant ideological forces. Practical & social implications of research – Foucauldian analysis and interpretation allow us to discuss the ethical articulation produced by fans as a social commitment. This is a fan culture response to the recent inclusion of representativeness in the entertainment industry. Thus, the current research provides the basis to think about the applications and potential consolidation of ethical productions in CCT investigations. Originality/Value – Foucault’s theory about the constitution of the moral subject was adopted here to analyze consumption as a practice aligned to the growing demand for representativeness in the entertainment industry. Keywords: Subjectivity, political identity, pop culture, archeogenealogy, Star Wars.Objetivo – O objetivo do presente estudo é investigar como os fãs se comportam em relação a uma maior introdução de identidades políticas na cultura pop. Referencial teórico – A ideia do consumo como instrumento de construção da identidade, as crescentes discussões sobre identidades políticas e o surgimento da indústria do entretenimento como arena de resistência do consumidor estão associadas entre si. Metodologia – A arqueogenealogia foucaultiana foi aplicada ao fórum online chamado TheForce.net. Resultados – A militância e a afinidade foram identificadas como agências morais dos consumidores. Apesar de sua singularidade, elas demonstram compromisso com a liberdade e indicam como os fãs veem a representatividade das identidades políticas como uma luta contínua contra as forças ideológicas dominantes. Implicações práticas e sociais da pesquisa – A análise e interpretação foucaultianas permitem discutir a articulação ética produzida pelos fãs como um compromisso social. É uma resposta cultural dos fãs à recente inserção da representatividade na indústria do entretenimento. Assim, a presente pesquisa fornece os fundamentos para pensar sobre as aplicações e consolidação potencial das produções éticas nas investigações da teoria da cultura do consumidor (CCT, na sigla em inglês). Contribuições – A teoria de Foucault sobre a constituição do sujeito moral foi adotada para analisar o consumo como uma prática alinhada à crescente demanda por representatividade na indústria do entretenimento. Palavras-chave: Subjetividade, identidade política, cultura pop, arqueogenealogia, Star Wars.FECAP2022-12-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/420210.7819/rbgn.v24i4.4202Review of Business Management; Vol. 24 No. 4 (2022)RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 4 (2022)RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 4 (2022)1983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPengporhttps://rbgn.fecap.br/RBGN/article/view/4202/1887https://rbgn.fecap.br/RBGN/article/view/4202/1888Copyright (c) 2022 Review of Business Managementinfo:eu-repo/semantics/openAccess Souza-Leão, André LuizFerreira, Bruno Rafael Moura, Bruno2022-12-13T19:23:46Zoai:ojs.emnuvens.com.br:article/4202Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2022-12-13T19:23:46Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false |
dc.title.none.fl_str_mv |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities Compromisso com a Liberdade: A Luta dos Fãs pela Representatividade das Identidades Políticas |
title |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities |
spellingShingle |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities Souza-Leão, André Luiz |
title_short |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities |
title_full |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities |
title_fullStr |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities |
title_full_unstemmed |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities |
title_sort |
Commitment to Freedom: A Fannish Struggle for the Representativeness of Political Identities |
author |
Souza-Leão, André Luiz |
author_facet |
Souza-Leão, André Luiz Ferreira, Bruno Rafael Moura, Bruno |
author_role |
author |
author2 |
Ferreira, Bruno Rafael Moura, Bruno |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Souza-Leão, André Luiz Ferreira, Bruno Rafael Moura, Bruno |
description |
Purpose – The aim of the current study is to investigate how fans behave towards the greater introduction of political identities in pop culture. Theoretical framework – The idea of consumption as an identity-building instrument, the growing discussions on political identities and the emergence of the entertainment industry as an arena for consumer resistance are associated with each other. Design/methodology/approach – Foucauldian archeogenealogy was applied to the online forum called TheForce.net. Findings – Militancy and sympathy were identified as moral agencies of consumers. Despite their uniqueness, they show commitment to freedom and indicate how fans see the representativeness of political identities as a continuous struggle vis-à-vis dominant ideological forces. Practical & social implications of research – Foucauldian analysis and interpretation allow us to discuss the ethical articulation produced by fans as a social commitment. This is a fan culture response to the recent inclusion of representativeness in the entertainment industry. Thus, the current research provides the basis to think about the applications and potential consolidation of ethical productions in CCT investigations. Originality/Value – Foucault’s theory about the constitution of the moral subject was adopted here to analyze consumption as a practice aligned to the growing demand for representativeness in the entertainment industry. Keywords: Subjectivity, political identity, pop culture, archeogenealogy, Star Wars. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/4202 10.7819/rbgn.v24i4.4202 |
url |
https://rbgn.fecap.br/RBGN/article/view/4202 |
identifier_str_mv |
10.7819/rbgn.v24i4.4202 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/4202/1887 https://rbgn.fecap.br/RBGN/article/view/4202/1888 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Review of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Review of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FECAP |
publisher.none.fl_str_mv |
FECAP |
dc.source.none.fl_str_mv |
Review of Business Management; Vol. 24 No. 4 (2022) RBGN Revista Brasileira de Gestão de Negócios; Vol. 24 Núm. 4 (2022) RBGN - Revista Brasileira de Gestão de Negócios; v. 24 n. 4 (2022) 1983-0807 1806-4892 reponame:Revista Brasileira de Gestão de Negócios (Online) instname:Fundação Escola de Comércio Álvares Penteado (FECAP) instacron:FECAP |
instname_str |
Fundação Escola de Comércio Álvares Penteado (FECAP) |
instacron_str |
FECAP |
institution |
FECAP |
reponame_str |
Revista Brasileira de Gestão de Negócios (Online) |
collection |
Revista Brasileira de Gestão de Negócios (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP) |
repository.mail.fl_str_mv |
||jmauricio@fecap.br |
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