Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)

Bibliographic Details
Main Author: Gerges, Márcia Cruz
Publication Date: 1995
Other Authors: Proença, Rossana Pacheco da Costa, Cunha, Cristiano J. C. A.
Format: Article
Language: por
Source: Revista de Administração Pública
Download full: https://periodicos.fgv.br/rap/article/view/8240
Summary: The objective of this paper is to analyze the competitive estrategy of public organization with the special case of the Federal University of Santa Catarina Hospital (HU-UFSC). In this analysis, the model proposed by Ohmae is used as a reference where the strategies concepts development are carried out. The analysis is based on documents of a strategy plan and also on interviews wilh lhe hospital board of directors. It is shown that, in spite of the fact that the hospital is a public organization, it is faced with threats and therefore have to compete for the needs of resources, new opportunities and innovation of services.
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spelling Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)Estrategias competitivas en las organizaciones públicas: el caso del Hospital Universitario de la UFSCEstratégias competitivas em organizações públicas: o caso do Hospital Universitário da UFSCcompetitive strategiespublic organizationhospital administrationevaluation of strategies.estrategias competitivasorganización públicaadministración del hospitalevaluación de estrategias.estratégias competitivasorganização públicaadministração hospitalaravaliação de estratégias.The objective of this paper is to analyze the competitive estrategy of public organization with the special case of the Federal University of Santa Catarina Hospital (HU-UFSC). In this analysis, the model proposed by Ohmae is used as a reference where the strategies concepts development are carried out. The analysis is based on documents of a strategy plan and also on interviews wilh lhe hospital board of directors. It is shown that, in spite of the fact that the hospital is a public organization, it is faced with threats and therefore have to compete for the needs of resources, new opportunities and innovation of services.Análise de estratégias competitivas em organizações públicas - o caso do Hospital Universitário da UFSC. Utilização do modelo de Ohmae. Necessidade de competição por recursos. Busca de novas oportunidades e inovação de serviços.Fundação Getulio Vargas (FGV EBAPE)1995-04-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/rap/article/view/8240Brazilian Journal of Public Administration; Vol. 29 No. 2 (1995); 137 a 153Revista de Administração Pública; Vol. 29 Núm. 2 (1995); 137 a 153Revista de Administração Pública; v. 29 n. 2 (1995); 137 a 1531982-31340034-7612reponame:Revista de Administração Públicainstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/rap/article/view/8240/7035Gerges, Márcia CruzProença, Rossana Pacheco da CostaCunha, Cristiano J. C. A.info:eu-repo/semantics/openAccess2013-05-06T21:38:59Zoai:ojs.periodicos.fgv.br:article/8240Revistahttps://ebape.fgv.br/publicacoes/rapONGhttps://old.scielo.br/oai/scielo-oai.php||rap@fgv.br1982-31340034-7612opendoar:2013-05-06T21:38:59Revista de Administração Pública - Fundação Getulio Vargas (FGV)false
dc.title.none.fl_str_mv Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
Estrategias competitivas en las organizaciones públicas: el caso del Hospital Universitario de la UFSC
Estratégias competitivas em organizações públicas: o caso do Hospital Universitário da UFSC
title Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
spellingShingle Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
Gerges, Márcia Cruz
competitive strategies
public organization
hospital administration
evaluation of strategies.
estrategias competitivas
organización pública
administración del hospital
evaluación de estrategias.
estratégias competitivas
organização pública
administração hospitalar
avaliação de estratégias.
title_short Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
title_full Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
title_fullStr Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
title_full_unstemmed Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
title_sort Competltive strategies in public organizations: the case of the University Hospital of the Universidade Federal de Santa Catarina (UFSC)
author Gerges, Márcia Cruz
author_facet Gerges, Márcia Cruz
Proença, Rossana Pacheco da Costa
Cunha, Cristiano J. C. A.
author_role author
author2 Proença, Rossana Pacheco da Costa
Cunha, Cristiano J. C. A.
author2_role author
author
dc.contributor.author.fl_str_mv Gerges, Márcia Cruz
Proença, Rossana Pacheco da Costa
Cunha, Cristiano J. C. A.
dc.subject.por.fl_str_mv competitive strategies
public organization
hospital administration
evaluation of strategies.
estrategias competitivas
organización pública
administración del hospital
evaluación de estrategias.
estratégias competitivas
organização pública
administração hospitalar
avaliação de estratégias.
topic competitive strategies
public organization
hospital administration
evaluation of strategies.
estrategias competitivas
organización pública
administración del hospital
evaluación de estrategias.
estratégias competitivas
organização pública
administração hospitalar
avaliação de estratégias.
description The objective of this paper is to analyze the competitive estrategy of public organization with the special case of the Federal University of Santa Catarina Hospital (HU-UFSC). In this analysis, the model proposed by Ohmae is used as a reference where the strategies concepts development are carried out. The analysis is based on documents of a strategy plan and also on interviews wilh lhe hospital board of directors. It is shown that, in spite of the fact that the hospital is a public organization, it is faced with threats and therefore have to compete for the needs of resources, new opportunities and innovation of services.
publishDate 1995
dc.date.none.fl_str_mv 1995-04-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/rap/article/view/8240
url https://periodicos.fgv.br/rap/article/view/8240
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fgv.br/rap/article/view/8240/7035
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
publisher.none.fl_str_mv Fundação Getulio Vargas (FGV EBAPE)
dc.source.none.fl_str_mv Brazilian Journal of Public Administration; Vol. 29 No. 2 (1995); 137 a 153
Revista de Administração Pública; Vol. 29 Núm. 2 (1995); 137 a 153
Revista de Administração Pública; v. 29 n. 2 (1995); 137 a 153
1982-3134
0034-7612
reponame:Revista de Administração Pública
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Revista de Administração Pública
collection Revista de Administração Pública
repository.name.fl_str_mv Revista de Administração Pública - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv ||rap@fgv.br
_version_ 1798943768361041920

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