Social networks and the formation of strategic alliances: the case of the Iguatemi Multiplex

• Autor(a) principal: Carvalho, Mércya
• Data de Publicação: 2000
• Outros Autores: Fischer, Tânia
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Administração Pública
• Texto Completo: https://periodicos.fgv.br/rap/article/view/6356
• topic: redes sociais; redes interfirmas; governance; estruturas de governabilidade.

This paper describes the formation of an international strategic alliance between United Cinemas International (UCI) and a local organization, Orient Filmes. It intends to answer "how" this local organization integrated the network of one of the most dynamic industries in the world ¿ the movie and entertainment industry - based on the construction of social networks and the establishment of conditions for governance. By replacing "why" - quite usual in strategy literature - by "how", the authors make a theoretical choice based on the social networks perspective, which emphasizes the ties that represent the exchanges between individuals, groups, and organizations within the network. The paper describes the new concentration dynamics in the film industry, as well as the cohesion and positional mechanisms of social networks (local government, suppliers, development banks and leisure organizations) in the construction of this economic alliance. The basic assumption is that the reputation of Orient Filmes' main executive - the essential axis of his leadership in relation to company's partner and the local actors - has been essential for building and articulated governance structures.